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Culture-on-Demand. Communication in a Crisis World. Edition No. 1

  • ID: 5225049
  • Book
  • March 2007
  • Region: Global
  • 248 Pages
  • John Wiley and Sons Ltd
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This highly original, thought-provoking book – written by a pioneer of communication studies – is the first to analyze the post 9/11 world in terms of global media and popular culture.
  • Written in an engaging and candid manner by a leading expert in this field
  • Argues that cross-cultural understanding can only be achieved by harnessing the power of global media, popular culture, information technology, and personal communications technologies
  • Examines the global trend of using film, video, music, and TV “on-demand” as the framework through which we experience all cultural activity
  • Draws inspiration from the work of a range of theorists, from Charles Darwin to Anthony Giddens
  • Candidly interrogates the very latest developments in world affairs, especially the roles of fundamentalist religious ideology, media globalization, and individualism, whose complex relationships have yet to be explained by social scientists
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List of figures.



1. All Eyes on the Global Stage.

Media Globalization.

Modern Media Development.

The Global Divides.

China and the Middle East: Responses to Modernity and.


The Communications Revolution.

2. Human Expression.

The Cultural Politics of Expression.

The Need for Expression.

Symbolic Creativity and the Expressive Self.

Emotional Communication.

The fear factor and the pleasure principle.

The Active Pleasures of Expression and Communication.

Mobile expression.

Cultural Open Sourcing.

Symbolic Power to the People.

3. Programming Our Personal Supercultures.

Cultural Experience.

Culture, culture, Superculture.

The “supers”.

Culture in common.

Cultural Technology in the Communication Age.

Cultural Programming.

The Cultural Self and Self Culture.

Encountering Culture.

The Cultural Spheres.

Universal values and concepts.

Transnational cultural media.



Regions and everyday life.

The Cultural Mix in Action.

Superculture Revisited.

4. The Push and Pull of Culture.

The Push of Culture.


Nation as contested push.

The Pull of Culture.


“A life of one’s own”.

New Cultural Horizons.

5. Globalized Islam.

The Islamic Cultural Body.

The visible visual body.

Gender equality, political democracy, and economic prosperity.

Islam in the West.

The Opinion, and the Other Opinion.

The global TV war.

The New Imagined World of Islam.

Instrumental modernity.

The communications problem.

6. Cultural Transparency.

Reflexive Cultural Globalization.

The globalization of good and bad ideas.

Loving to hate America.

Open Society: The Guiding Principle for Cultural Development.

The Power of Transparency.

Transparency or surveillance?.

7. The Open Spaces of Global Communication.

Stage 1: Cultural Technology, Industry, Abundance.

Stage 2: Global Visibility and Transparency.

Stage 3: Platforms for Participation.

Stage 4: Global Consciousness and Public Opinion.

Stage 5: Global Wisdom.

Stage 6: Institutional Channels.

Stage 7: Utopian Potential.

8. Fundamentalism and Cosmopolitanism.

The Passion of the Religious Culture.

Fundamentalist America.

The active passivity of Islam.

Other Fundamentalisms.


Market fundamentalism.

The Democratic Secular Imperative.

One Moral Universe?.

A “modest cosmopolitan” alternative.

9. Communicating the Future.

The Paradox of Tolerance.

The Great Chain of Communication.



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James Lull San José State University.
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