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Power Performance. Multimedia Storytelling for Journalism and Public Relations. Edition No. 1

  • ID: 5225355
  • Book
  • April 2011
  • 296 Pages
  • John Wiley and Sons Ltd
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This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.
  • Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
  • Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
  • Incorporates profiles of leading multimedia journalists and public relations practitioners
  • Addresses the key ethical issues for the profession
  • Offers practical advice for putting presentation skills to work
  • Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
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About the Authors.

Foreword by Lester Holt, NBC News/MSNBC.

Introduction.

1 The Role of the Storyteller.

Profile: Brian Williams, NBC News.

Resource: IJPC.org, The Image of the Journalist in Popular Culture.

2 Reporting Stories across Media.

Profile: Linda Hurtado, WFTS-TV.

Profile: Casey Cora, [external URL]

3 Writing the Story for Print and the Web.

Profile: J.R. Raphael, Contributing Editor, PC World.

Profile: Eric Deggans, St. Petersburg Times and tampabay.com.

4 Video Storytelling on the Air and on the Web.

Profile: Joe Little, KGTV-TV San Diego.

Profile: Jessica Yellin, TV Reporter, CNN.

5 Presenting the Story on Camera, on Air, and Online.

Profile: Poppy Harlow, CNNMoney.com.

Profile: Owen J. Michael, KABC-TV.

6 Practicing Public Relations in a Multimedia World.

Profile: James Lee, Lee Strategy Group.

Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta.

7 Ethical Journalism in Multicultural Media.

Profile: Corey Flintoff, National Public Radio, [external URL]

Profile: Frenita Buddy, Hope Channel.

8 Putting Your Skills to Work.

Profile: Kris Van Cleave, WJLA-TV.

Profile: Lila King, Senior Producer, CNN.com.

Index.

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Tony Silvia University of South Florida, USA.

Terry Anzur Terry Anzur Coaching Services, USA.
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