+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Talking about Health. Why Communication Matters. Edition No. 1. Communication in the Public Interest

  • ID: 5225527
  • Book
  • April 2009
  • 212 Pages
  • John Wiley and Sons Ltd
Written by an award-winning researcher and professor whose work straddles the fields of communication and healthcare, Talking About Health explores the importance of health communication in the 21st century, and how it affects us all. - [external URL]Organized around six key questions about health and communication:  How ‘Normal’ am I? What are My ‘Risk’ Factors? Why Don’t We Get ‘Care’? Is the Public Good ‘Good’ for Me? Who Profits from My Health? and What’s Politics Got to Do with It? - Provides readers with specific tools which which to better navigate the healthcare system - Translates what we know about communication and health into useful guidelines for everyday practice - Includes discussions of politics and healthcare, genetic testing, and alternative care - The author's blog [external URL] focuses on why communicating about health can make a difference in our health and our quality of life
Note: Product cover images may vary from those shown

1. Why Communicating about Health Matters.
It Answers the Question, "Who Am I?"
It Answers the Question, "Who’s Responsible?"
It Opens the Gate for "Resources"
It Promotes (Mis)Understanding
It Guides Effort, Emotion, and Excuse
Summing It Up …

2. How "Normal" Am I?
Compared to the Numbers
Compared to the Stories
When It Comes to Poor Health
When Choosing Alternative Treatments
When We Don’t Want to Know
Summing It Up …

3. What Are My "Risk" Factors?
Our Response to Reward Cues
Our Response to Punishment Cues
How We View Novelty
When We Procrastinate
What God Has to Do with It
Summing It Up …

4. Why Don’t We Get "Care"?
Our Doctors Didn’t Recommend It
Family or Friends Don’t Support It
We Use Support Networks
We’re Managing Impressions
We’re too Optimistic or Fatalistic
Summing It Up …

5. Is the "Public Good" Good for Me?
When We Have to "Tell"
When Our Freedoms Are Limited
When Safety Clashes with (E)Quality
What Nonprofits Have to Do with It
Why Public Health Matters
Summing It Up …

6. Who Profits from My Health?
Pharma-, Cosme-, and Nutri-ceuticals
The News, It Is an Industry
The Entertainment Industry
Band-Aids, Crutches and More – Oh My!
Who Benefits from Our Health Illiteracy?
Summing It Up …

7. What’s Politics Got to Do with It?
Medical Research and Disparities
Political Agenda-setting and Priorities
Religious Agendas and Priorities
Medical Associations and Lobbyists
Patient Advocacy
Summing It Up …

8. An Agenda for the Twenty-first Century: Increase Informed Choice and Consent, or "If I Ran the Circus …"
Make "Personalized Medicine" Personal
Be Timely in the Telling
Fill in the Blanks
Track Your Health Report (… and Your Credit Report, Too)
Stay Out of "The Big Muddy"
Summing It Up …
A Final Thought



Note: Product cover images may vary from those shown
Roxanne Parrott Pennsylvania State University.
Note: Product cover images may vary from those shown