Based on interviews with dozens of politicians, regulators, special advisers, lobbyists and campaigners, The Politics of Media Policy considers how governments, civil servants and media corporations have shaped the drawing up of rules concerning a range of issues including:
- Media ownership
- Media content
- Public broadcasting
- Digital television
- Copyright
- Trade agreements affecting the media industries.
Preface vii
1 Introducing Media Policy 1
2 Pluralism, Neo-liberalism and Media Policy 24
3 The Reinterpretation of Media Policy Principles 54
4 Dynamics of the Media Policymaking Process 80
5 Media Ownership Policies 105
6 Media Content Policies 122
7 The Disciplining of Public Broadcasting 147
8 The Politics of Digital 171
9 Britain and America in the World 198
10 Conclusion 217
References 226
Index 253