INTRODUCTION
Why the Media’s Role in Issues of Race and Ethnicity Should be in the Spotlight
Dana Mastro 1
SECTION I: MEDIA PORTRAYALS OF RACE & ETHNICITY
Documenting Portrayals of Race/Ethnicity on Primetime Television over a 20-Year Span and Their Association with National-Level Racial/Ethnic Attitudes
Riva Tukachinsky, Dana Mastro, and Moran Yarchi 17
SECTION II: SELF AND IDENTITY
“Frozen in Time”: The Impact of Native American Media Representations on Identity and Self-Understanding
Peter A. Leavitt, Rebecca Covarrubias, Yvonne A. Perez, and Stephanie A. Fryberg 39
Social Identity Threat in Response to Stereotypic Film Portrayals: Effects on Self-Conscious Emotion and Implicit
Ingroup Attitudes
Toni Schmader, Katharina Block, and Brian Lickel 54
Ethnolinguistic Identification, Vitality, and Gratifications for Television Use in a Bilingual Media Environment
Jake Harwood and Laszlo Vincze 73
SECTION III: INTERGROUP RELATIONS
Latinos’ Perceptions of Intergroup Relations in the United States: The Cultivation of Group-Based Attitudes and
Beliefs from English- and Spanish-Language Television
Michelle Ortiz and Elizabeth Behm-Morawitz 90
Media-Induced Elevation as a Means of Enhancing Feelings of Intergroup Connectedness
Mary Beth Oliver, Keunyeong Kim, Jennifer Hoewe, Mun-Young Chung, Erin Ash, Julia K. Woolley, and Drew D. Shade 106
Using Celebrity News Stories to Effectively Reduce Racial/Ethnic Prejudice
Srividya Ramasubramanian 123
SECTION IV: PUBLIC POLICY
Racial and Ethnic Inclusion in the Digital Era: Shifting Discourses in Communications Public Policy
Mari Castaneda, Martha Fuentes-Bautista, and Felicitas Baruch 138
Viewer Ethnicity Matters: Black Crime in TV News and Its Impact on Decisions Regarding Public Policy
Ryan J. Hurley, Jakob (Jake) Jensen, Andrew Weaver, and Travis Dixon 154
Intervening in the Media’s Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education
Erica Scharrer and Srividya Ramasubramanian 170
SECTION V: CONCLUSION
Where We Have Been and Where We Can Go From Here: Looking to the Future in Research on Media, Race, and Ethnicit
Riva Txukachinsky 185
SECTION VI: 2012 SPSSI PRESIDENTIAL ADDRESS
Introduction to Maureen O’Connor’s SPSSI Presidential Address
James S. Jackson 199
Embodied Social Justice: Warm Tea, Flexed Muscles, and Enacting SPSSI’s Mission 2012 SPSSI Presidential Address
Maureen O’Connor 202
Riva Tukachinsky
Ann Bettencourt
