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New Media for a New China. Edition No. 1

  • ID: 5226450
  • Book
  • February 2010
  • Region: China
  • 256 Pages
  • John Wiley and Sons Ltd
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system
  • Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

  • Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes

  • Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

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Notes on Contributors.

Preface.

Introduction.

1 2008: New Challenges to China’s Media (William A. Hachten and James F. Scotton).

2 Development and Theory of the Media (William A. Hachten).

3 The Impact of New Media (James F. Scotton).

4 Newspapers: Changing Roles (Guo Ke).

5 Magazines: An Industry in Transition (Chen Peiqin).

6 Radio Broadcasting: Deregulation and Development (Chen Peiqin and Haigui Liu).

7 Television: Entertainment (Anne Cooper-Chen with Yu Leon Liang).

8 Television: News (Anne Cooper-Chen and James F. Scotton).

9 Xinhua: The Voice of the Party (James F. Scotton).

10 Advertising: Wings for the Media (Hong Cheng).

11 Public Relations (Yan Jin).

12 Film: An Industry versus Independents (Yong Liu).

13 English-Language Media in China (Guo Ke).

14 Overseas Media Serve Chinese Diaspora (William A. Hachten).

15 Conclusion (William A. Hachten and James F. Scotton).

Notes.

Bibliography.

Index.

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William A. Hachten University of Wisconsin in Madison, USA.

James F. Scotton Marquette University, USA.
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