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Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
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Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes
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Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
Preface.
Introduction.
1 2008: New Challenges to China’s Media (William A. Hachten and James F. Scotton).
2 Development and Theory of the Media (William A. Hachten).
3 The Impact of New Media (James F. Scotton).
4 Newspapers: Changing Roles (Guo Ke).
5 Magazines: An Industry in Transition (Chen Peiqin).
6 Radio Broadcasting: Deregulation and Development (Chen Peiqin and Haigui Liu).
7 Television: Entertainment (Anne Cooper-Chen with Yu Leon Liang).
8 Television: News (Anne Cooper-Chen and James F. Scotton).
9 Xinhua: The Voice of the Party (James F. Scotton).
10 Advertising: Wings for the Media (Hong Cheng).
11 Public Relations (Yan Jin).
12 Film: An Industry versus Independents (Yong Liu).
13 English-Language Media in China (Guo Ke).
14 Overseas Media Serve Chinese Diaspora (William A. Hachten).
15 Conclusion (William A. Hachten and James F. Scotton).
Notes.
Bibliography.
Index.
James F. Scotton Marquette University, USA.
