This new addition to Blackwell Publishing’s Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. By investigating creativity – coupled with notions of power, convergence, the changing work environment and traditional management methods – Managing Media Convergence unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world – of those who would manage and those who would be managed – are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies.
With the bottom-line focus of today’s media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.
1. Change In the Global Media Environment.
2. Corporate America and the Media.
3. The Newly Mediated Workplace.
4. Evolution of the Modern Media Workplace.
5. Understanding Organizations.
6. The Creativity Factor.
7. Power, Risk and the Management Process.
8. Regulation in an Evolving Media Environment.
9. Beyond the Newsroom.
10. The Media Management Frontier of the Future