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Transnational Audiences. Media Reception on a Global Scale. Edition No. 1. Global Media and Communication

  • ID: 5228123
  • Book
  • April 2016
  • Region: Global
  • 224 Pages
  • John Wiley and Sons Ltd
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In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.

Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.

Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

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Chapter One: Media Reception on a Global Scale
Part 1: Imagined Worlds: National, International, Transnational
Chapter Two: The Nationalisation of Media Audiences
Chapter Three: Imperialism, Dependency and Soft Power
Chapter Four: Millennial Globalization and the Transnational Shift
Part 2: Media Flows: Diasporas, Crossovers, Proximities
Chapter Five: Mobility, Migration and Diasporic Audiences
Chapter Six: Media-Culturalism, Universalism and the Exotic
Chapter Seven: Media Civilizations and Zones of Consumption
Part 3: New Formations: Clouds, Trends, Fields
Chapter Eight: Fan Cultures and User-Led Transnationalism
Chapter Nine: Mining the Global Social
Chapter Ten: Transnational Spectrum and Social Imagination
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Adrian Athique Waikato University.
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