In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Chapter One: Media Reception on a Global Scale
Part 1: Imagined Worlds: National, International, Transnational
Chapter Two: The Nationalisation of Media Audiences
Chapter Three: Imperialism, Dependency and Soft Power
Chapter Four: Millennial Globalization and the Transnational Shift
Part 2: Media Flows: Diasporas, Crossovers, Proximities
Chapter Five: Mobility, Migration and Diasporic Audiences
Chapter Six: Media-Culturalism, Universalism and the Exotic
Chapter Seven: Media Civilizations and Zones of Consumption
Part 3: New Formations: Clouds, Trends, Fields
Chapter Eight: Fan Cultures and User-Led Transnationalism
Chapter Nine: Mining the Global Social
Chapter Ten: Transnational Spectrum and Social Imagination