This timely and original new book provides a comprehensive overview and analysis of what has come to be called the 'new politics of consumption'; a politics embodied in movements such as culture jamming, simple living, slow food and fair trade. The book offers an examination of anti-consumerism at a time when the idea of 'consumer excess' is being re-framed by a global economic downturn, and crucially explores what this means for the future of political debate. Drawing on interviews with activists across three continents, and offering a refreshingly accessible discussion of contemporary commentary and theory, Kim Humphery sympathetically explores anti-consumerism as cultural interpretation, lifestyle change, and collective action.
Whilst analysing the positive advances of the anti-consumerist movement, Excess also challenges contemporary critical thinking on consumption, taking issue with the return to theories of mass culture in contemporary anti-consumerist polemic. Alternatively, Humphery begins to forge a politics of anti-consumerism that addresses the complexity of material acquisition and which avoids treating consumers as mere dupes in the logic of capitalism, viewing them instead as active participants in a culture which is capable of transformation.
Introduction: Trouble in Consumer Paradise 1
1 The New Politics of Consumption 15
2 Anti-Consumerism in Action 49
3 Encountering Anti-Consumerism 81
4 Interpreting Material Life 110
5 Consuming Differently 153
Postscript: After the Boom, Beyond the West 178