Key Market Insights
Rapid Growth in Landscape Beautification predicted to uplift the Global Lawn Mowers Market
The global lawn mowers market was stood at US$ 17.72 Bn in the year 2019 and expected to reach US$ 31.77 Bn by the year 2028, expanding at a CAGR of 6.7% during the forecast from 2020 to 2028.
Rising trend of landscape beautification coupled with increasing spending on home improvement equipment is ought to boost the lawn mowers demand in the coming years. The landscaping industry has hit US$ 99Bn in 2019 in the United States. In addition, out of total landscaping services lawn maintenance contribute around 19% with increased focus towards expanding lawn maintenance service in the coming year. Furthermore, continuous growth in home improvement expenditure has bolstered to uplift the lawn and landscape equipment sale over past five years. As per New York Times article published on September 05, 2019, the U.S. has recorded 50% surge in home improvement spending primarily due to exponential growth in home improvement expenditure per homeowner.
The lawn mowers industry has seen various improvements and innovations in the recent past. Improved performance and comfort are some of the parameters that decide the changing trend in the lawn mowers industry. However, rising environmental concern has exponentially triggered the battery-powered mowers across the globe. Further advancements to improve the environment-friendly mowers performance has introduced electric and robotic lawn mowers.
Type Analysis
Robotic Lawn Mowers projected to register the Fastest Growth during the Forecast Period
Walk-behind lawn mowers dominated the global lawn mowers market with maximum revenue share. This is majorly attributed to its significant application in residential end-use. Rising trend for home gardening along with increasing spending on home aesthetics have prominently bolstered the growth of lawn mowers. On the contrary, zero-turn and robotic mowers register the fastest growth during the forecast period. Shifting consumer preference towards automated mowing along with rising environmental concern are some of the major factors escalating the robotic mowers growth. Furthermore, on-going advancement in the robotic lawn mowers such as solar-powered robotic mowers and Artificial Intelligence (AI) & Internet of Things (IoT) enabled mowers have upend the mowers industry trend. AI and IoT provides sensing and decision making capability for obstacle detection to the mowers.
Power Source Analysis
Electric lawn mowers garnered maximum revenue share in the year 2019
Electric lawn mowers captured the largest revenue share in the year 2019. Less noise production, environment-friendliness, and cost-effectiveness are some of the major factors supporting the significant market growth. Previously, petrol mowers were used prominently for the lawn maintenance however rising concern of plant health and carbon emission has triggered the demand for electric mowers. On the contrary, electric mowers provide limitation in mobility due to the presence of cord hence suit only for small or medium sized lawns. Therefore, petrol-powered mowers are still preferred for large sized lawn maintenance.
Regional Analysis
The Asia Pacific registered the fastest growth over the Forecast Period
The Asia Pacific registered the fastest growth over the forecast period owing to rising home disposable income and home expenditure in the developed as well as developing countries. Furthermore, growing public awareness for the plantation and home gardening has also positively influenced the growth of lawn mowers in the region. However, North America and Europe held prominent market share in the global lawn mowers market owing to high home expenditure and rising per capita income. In 2019, the home improvement expenditure in the U.S. was amounted to US$ 394 Bn. In addition, the regions registered significant increase in landscaping business over the recent past.
Key Players & Competitive Landscape:
Increasing Focus towards Product and Geographical Expansion expected to spur the Completion in the Global Lawn Mowers Market
The global lawn mowers market is a consolidated and highly competitive market due to the presence of large number of companies. Furthermore, the competition among the market players expected to intensify owing to integration of AI and IoT in mowers along with shifting trend towards autonomous vehicles. Many other players are also focused towards expansion of their product offering and geographical reach.
List of Companies Covered:
Key Industry Development:
On January 29, 2020, The Toro Company introduced new autonomous technology ‘GeoLink Solutions’ for the lawn mowers. The new technology helps to enhance the detection capability of obstacles along with various patterns can be selected for defining the mowing boundaries. Furthermore, the technology implementation will make mowing a cost-effective solution for lawn maintenance.
On February 25, 2019, The Husqvarna Group introduced an AI-enabled robotic lawn mower, Husqvarna Automower 435X AWD. The fully autonomous mower walks on rough terrain with upto 70% inclination and integrated with Google Home, Alexa, and provides an interface for smart home integration.
On April 24, 2019, Kubota Tractor Corporation launched B01 series compact tractors. The new series of tractors have many advanced features for example drive-over mid-mount mower decks and Swift-Tach front-end loaders attached with one-lever quick coupler. The new tractor is a best suit for mowing a lawn and light landscaping or construction work.
Historical & Forecast Period
This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2018 to 2028, considering 2019 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment calculated for the forecast period from 2020 to 2028.
Key questions answered in this report
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Rapid Growth in Landscape Beautification predicted to uplift the Global Lawn Mowers Market
The global lawn mowers market was stood at US$ 17.72 Bn in the year 2019 and expected to reach US$ 31.77 Bn by the year 2028, expanding at a CAGR of 6.7% during the forecast from 2020 to 2028.
Rising trend of landscape beautification coupled with increasing spending on home improvement equipment is ought to boost the lawn mowers demand in the coming years. The landscaping industry has hit US$ 99Bn in 2019 in the United States. In addition, out of total landscaping services lawn maintenance contribute around 19% with increased focus towards expanding lawn maintenance service in the coming year. Furthermore, continuous growth in home improvement expenditure has bolstered to uplift the lawn and landscape equipment sale over past five years. As per New York Times article published on September 05, 2019, the U.S. has recorded 50% surge in home improvement spending primarily due to exponential growth in home improvement expenditure per homeowner.
The lawn mowers industry has seen various improvements and innovations in the recent past. Improved performance and comfort are some of the parameters that decide the changing trend in the lawn mowers industry. However, rising environmental concern has exponentially triggered the battery-powered mowers across the globe. Further advancements to improve the environment-friendly mowers performance has introduced electric and robotic lawn mowers.
Type Analysis
Robotic Lawn Mowers projected to register the Fastest Growth during the Forecast Period
Walk-behind lawn mowers dominated the global lawn mowers market with maximum revenue share. This is majorly attributed to its significant application in residential end-use. Rising trend for home gardening along with increasing spending on home aesthetics have prominently bolstered the growth of lawn mowers. On the contrary, zero-turn and robotic mowers register the fastest growth during the forecast period. Shifting consumer preference towards automated mowing along with rising environmental concern are some of the major factors escalating the robotic mowers growth. Furthermore, on-going advancement in the robotic lawn mowers such as solar-powered robotic mowers and Artificial Intelligence (AI) & Internet of Things (IoT) enabled mowers have upend the mowers industry trend. AI and IoT provides sensing and decision making capability for obstacle detection to the mowers.
Power Source Analysis
Electric lawn mowers garnered maximum revenue share in the year 2019
Electric lawn mowers captured the largest revenue share in the year 2019. Less noise production, environment-friendliness, and cost-effectiveness are some of the major factors supporting the significant market growth. Previously, petrol mowers were used prominently for the lawn maintenance however rising concern of plant health and carbon emission has triggered the demand for electric mowers. On the contrary, electric mowers provide limitation in mobility due to the presence of cord hence suit only for small or medium sized lawns. Therefore, petrol-powered mowers are still preferred for large sized lawn maintenance.
Regional Analysis
The Asia Pacific registered the fastest growth over the Forecast Period
The Asia Pacific registered the fastest growth over the forecast period owing to rising home disposable income and home expenditure in the developed as well as developing countries. Furthermore, growing public awareness for the plantation and home gardening has also positively influenced the growth of lawn mowers in the region. However, North America and Europe held prominent market share in the global lawn mowers market owing to high home expenditure and rising per capita income. In 2019, the home improvement expenditure in the U.S. was amounted to US$ 394 Bn. In addition, the regions registered significant increase in landscaping business over the recent past.
Key Players & Competitive Landscape:
Increasing Focus towards Product and Geographical Expansion expected to spur the Completion in the Global Lawn Mowers Market
The global lawn mowers market is a consolidated and highly competitive market due to the presence of large number of companies. Furthermore, the competition among the market players expected to intensify owing to integration of AI and IoT in mowers along with shifting trend towards autonomous vehicles. Many other players are also focused towards expansion of their product offering and geographical reach.
List of Companies Covered:
- John Deere
- Kubota Tractor Corporation
- The Husqvarna Group
- The Toro Company
- Cub Cadet
- Troy-Bilt LLC
- MTD Products Inc.
- Swisher Inc.
- Ariens Company
- Dixie Chopper
- Briggs & Stratton Corporation
- Craftsman
- Robert Bosch GmbH
- Kobalt
- Mountfield a.s.
Key Industry Development:
On January 29, 2020, The Toro Company introduced new autonomous technology ‘GeoLink Solutions’ for the lawn mowers. The new technology helps to enhance the detection capability of obstacles along with various patterns can be selected for defining the mowing boundaries. Furthermore, the technology implementation will make mowing a cost-effective solution for lawn maintenance.
On February 25, 2019, The Husqvarna Group introduced an AI-enabled robotic lawn mower, Husqvarna Automower 435X AWD. The fully autonomous mower walks on rough terrain with upto 70% inclination and integrated with Google Home, Alexa, and provides an interface for smart home integration.
On April 24, 2019, Kubota Tractor Corporation launched B01 series compact tractors. The new series of tractors have many advanced features for example drive-over mid-mount mower decks and Swift-Tach front-end loaders attached with one-lever quick coupler. The new tractor is a best suit for mowing a lawn and light landscaping or construction work.
Historical & Forecast Period
This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2018 to 2028, considering 2019 as the base year for the research. CAGR (Compounded Annual Growth Rate) for each segment and sub-segment calculated for the forecast period from 2020 to 2028.
Key questions answered in this report
- What was the global market size of lawn mowers in 2018 & 2019?
- What is estimated forecast and market projections up to 2028?
- Which is largest regional market for lawn mowers?
- Which power source is largely preferred on global scale?
- Which is the most lucrative end user of lawn mowers?
- Which are the predominant trends shaping the global lawn mowers market?
- Which is the most promising, attractive, and less-explored region in the global lawn mowers market?
- Who are the leading players in the global lawn mowers market?
- What are the premiere strategies adopted by the leading players in the global lawn mowers market?
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Table of Contents
1. Preface
2. Executive Summary
3. Market Dynamics
4. Global Lawn Mowers (LM) Market, by Type, 2018-2028 (US$ Bn)
5. Global Lawn Mowers (LM) Market, by Power Source, 2018-2028 (US$ Bn)
6. Global Lawn Mowers (LM) Market, by Cutting System, 2018-2028 (US$ Bn)
7. Global Lawn Mowers (LM) Market, by Engine Power, 2018-2028 (US$ Bn)
8. Global Lawn Mowers (LM) Market, by End-users, 2018-2028 (US$ Bn)
9. North America Lawn Mowers (LM) Market Analysis, 2018-2028 (US$ Bn)
10. Europe Lawn Mowers (LM) Market Analysis, 2018-2028 (US$ Bn)
11. Asia Pacific Lawn Mowers (LM) Market Analysis, 2018-2028 (US$ Bn)
12. Rest of the World Lawn Mowers (LM) Market Analysis, 2018-2028 (US$ Bn)
13. Company Profiles
List of Figures
Companies Mentioned
- John Deere
- Kubota Tractor Corporation
- The Husqvarna Group
- The Toro Company
- Cub Cadet
- Troy-Bilt LLC
- MTD Products Inc.
- Swisher Inc.
- Ariens Company
- Dixie Chopper
- Briggs & Stratton Corporation
- Craftsman
- Robert Bosch GmbH
- Kobalt
- Mountfield a.s.
