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Asia Pacific Fashion Influencer Marketing Market By Fashion Type (Beauty & Cosmetics, Jewelry & Accessories and Apparel), By Influencer Type (Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers), By Country, Industry Analysis and Forecast, 2020 - 2026

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    Report

  • 62 Pages
  • December 2020
  • Region: Asia Pacific
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5230373
The Asia Pacific Fashion Influencer Marketing Market is expected to witness market growth of 40.7% CAGR during the forecast period (2020-2026).

Social Search Optimization (SSO) and Social Search Engine (SSE) also deliver promising growth opportunities to the industry. More usage of social media platforms like Twitter, Facebook, and Instagram in countries like India and other platforms like Red Book App and WeChat in China have acted as catalysts in building the presence of many brands on digital media. SSO and SSE help optimize the content on social media platforms by refined content like articles, photos, and page descriptions, which further improves organic search results and delivers precise buying options to the customers. Usage of SSO and SSE is necessary for the fashion influencer marketing market as fashion influencers mention their showcased brands and companies that promote the use of advertised products, which further deliver insights and search results to customers.

The increasing popularity of social media platforms like Instagram reels and TikTok is one of the main factors driving the market growth. These applications provide users to make short and amazing videos. Short video apps help fashion influencers add special effects to their videos to make them more attractive, thus it aids the content creation and guaranteed higher consumer engagement. TikTok has launched its analytics tool for Pro accounts in 2019, to provide more detailed insights regarding the performance of the content and audience engagement, which allow fashion influencers to post content in sync with the demand of their followers.

Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.

Scope of the Study

Market Segments Covered in the Report:

By Fashion Type
  • Beauty & Cosmetics
  • Jewelry & Accessories
  • Apparel

By Influencer Type
  • Nanoinfluencers
  • Microinfluencers
  • Macroinfluencers
  • Megainfluencers

By Country
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled
  • IZEA Worldwide, Inc.
  • Launchmetrics, Inc.
  • Klear
  • Upfluence, Inc.
  • AspireIQ, Inc.
  • Mavrck
  • InfluencerDB Tech GmbH & Co. KG
  • Speakr, Inc.
  • Juliusworks, Inc. (Hypr Brands)
  • Socially Powerful

Unique Offerings
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Fashion Influencer Marketing Market, by Fashion Type
1.4.2 Asia Pacific Fashion Influencer Marketing Market, by Influencer Type
1.4.3 Asia Pacific Fashion Influencer Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Asia Pacific Fashion Influencer Marketing Market by Fashion Type
3.1 Asia Pacific Fashion Influencer Marketing Beauty & Cosmetics Market by Country
3.2 Asia Pacific Fashion Influencer Marketing Jewelry & Accessories Market by Country
3.3 Asia Pacific Fashion Influencer Marketing Apparel Market by Country
Chapter 4. Asia Pacific Fashion Influencer Marketing Market by Influencer Type
4.1 Asia Pacific Nanoinfluencers Fashion Influencer Marketing Market by Country
4.2 Asia Pacific Microinfluencers Fashion Influencer Marketing Market by Country
4.3 Asia Pacific Macroinfluencers Fashion Influencer Marketing Market by Country
4.4 Asia Pacific Megainfluencers Fashion Influencer Marketing Market by Country
Chapter 5. Asia Pacific Fashion Influencer Marketing Market by Country
5.1 China Fashion Influencer Marketing Market
5.1.1 China Fashion Influencer Marketing Market by Fashion Type
5.1.2 China Fashion Influencer Marketing Market by Influencer Type
5.2 Japan Fashion Influencer Marketing Market
5.2.1 Japan Fashion Influencer Marketing Market by Fashion Type
5.2.2 Japan Fashion Influencer Marketing Market by Influencer Type
5.3 India Fashion Influencer Marketing Market
5.3.1 India Fashion Influencer Marketing Market by Fashion Type
5.3.2 India Fashion Influencer Marketing Market by Influencer Type
5.4 South Korea Fashion Influencer Marketing Market
5.4.1 South Korea Fashion Influencer Marketing Market by Fashion Type
5.4.2 South Korea Fashion Influencer Marketing Market by Influencer Type
5.5 Singapore Fashion Influencer Marketing Market
5.5.1 Singapore Fashion Influencer Marketing Market by Fashion Type
5.5.2 Singapore Fashion Influencer Marketing Market by Influencer Type
5.6 Malaysia Fashion Influencer Marketing Market
5.6.1 Malaysia Fashion Influencer Marketing Market by Fashion Type
5.6.2 Malaysia Fashion Influencer Marketing Market by Influencer Type
5.7 Rest of Asia Pacific Fashion Influencer Marketing Market
5.7.1 Rest of Asia Pacific Fashion Influencer Marketing Market by Fashion Type
5.7.2 Rest of Asia Pacific Fashion Influencer Marketing Market by Influencer Type
Chapter 6. Company Profiles
6.1 IZEA Worldwide, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Recent strategies and developments
6.1.3.1 Product Launches and Product Expansions
6.1.3.2 Acquisition and Mergers
6.1.4 SWOT Analysis
6.2 Launchmetrics, Inc.
6.2.1 Company Overview
6.2.1 Recent strategies and developments
6.2.1.1 Product Launches and Product Expansions
6.2.1.2 Acquisition and Mergers
6.2.1.3 Partnerships, Collaborations, and Agreements
6.3 Klear
6.3.1 Company Overview
6.3.2 Recent strategies and developments
6.3.2.1 Partnerships, Collaborations, and Agreements
6.4 Upfluence, Inc.
6.4.1 Company Overview
6.5 AspireIQ, Inc.
6.5.1 Company Overview
6.5.2 Recent strategies and developments
6.5.2.1 Product Launches and Product Expansions
6.6 Mavrck
6.6.1 Company Overview
6.7 InfluencerDB Tech GmbH & Co. KG
6.7.1 Company Overview
6.8 Speakr, Inc.
6.8.1 Company Overview
6.9 Juliusworks, Inc. (Hypr Brands)
6.9.1 Company Overview
6.9.2 Recent strategies and developments
6.9.2.1 Product Launches and Product Expansions
6.9.2.2 Partnerships, Collaborations, and Agreements
6.10. Socially Powerful
6.10.1 Company Overview

Companies Mentioned

  • IZEA Worldwide, Inc.
  • Launchmetrics, Inc.
  • Klear
  • Upfluence, Inc.
  • AspireIQ, Inc.
  • Mavrck
  • InfluencerDB Tech GmbH & Co. KG
  • Speakr, Inc.
  • Juliusworks, Inc. (Hypr Brands)
  • Socially Powerful

Methodology

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