+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Subscription Economy Accelerates as Stay-At-Home Lifestyle Spurs Demand

  • ID: 5231178
  • Report
  • December 2020
  • Region: United States
  • 15 Pages
  • Mercator Advisory Group
Stay-At-Home Lifestyle Drives Online Subscriptions Market Surge


  • Adyen
  • BJ’s Wholesale Club
  • Comenity
  • Fiserv
  • Recurly
  • Starbucks

The subscriptions economy has become a growth segment of the U.S. services economy. While subscriptions go back many years, it’s been the digitization of commerce and consumer purchase behavior that now drives the subscriptions market. Through 2022, online subscriptions will find higher growth due to continued consumer popularity of streaming services and software. Payments firms, including ISVs, merchant acquirers, and payment gateways, must understand the subscription management requirements of sellers and key trends that are driving market growth. A new research report, Subscription Economy Accelerates as Stay-At-Home Lifestyle Spurs Demand, sizes up the U.S. online subscriptions market and its future direction.

“Video and music streaming has led the rapid growth of online subscription services for stay-at-home households during 2020. Online subscriptions have become a growth area within e-commerce and will continue in the foreseeable future. Bundled subscriptions prove to be a winning marketing strategy for the leading industry players such as Amazon and Apple and consumers have responded enthusiastically,” commented Raymond Pucci, Director, Merchant Services Practice, the author of this report.

Highlights of this research report include:

  • Leading providers of subscription services
  • Various segments of subscriptions market
  • How bundled subscriptions expand users and spending
  • Primary data results of consumer adoption and satisfaction with subscriptions
  • Market forecast U.S. online and box-of-the-month subscriptions
  • Key components of subscription management services
Note: Product cover images may vary from those shown


  • Adyen
  • BJ’s Wholesale Club
  • Comenity
  • Fiserv
  • Recurly
  • Starbucks

1. Executive Summary

2. Introduction

3. Subscription Bundling Becomes Winning Seller Strategy

4. Masters of the Subscription Universe

5. Box-of-the-Month Subscriptions Land in Many Households

6. Consumer Satisfaction Leans Toward Online Services Subscriptions

7. Retail Membership Clubs Attract Value and Volume Shoppers

8. What Subscriptions Mean For Payments Providers

9. Conclusion

10. References

  • Related Research
  • Endnotes

Figures and Tables
Table 1: Online subscriptions have higher future growth prospects than box-of-month versions
Figure 1: About 60% of U.S. consumers subscribe to an online service
Table 2: Stay-at-home routines drove 2020 subscriber surge, but leading sellers will continue to see future growth
Figure 2: Nearly 25% of U.S. consumers subscribe to a box-of-the-month seller
Figure 3: Satisfaction with online services rates high across a range of subscription types
Figure 4: Consumers report lower satisfaction levels with box-of-the-month subscriptions
Figure 5: Younger adults (ages 18 to 34) are more likely to subscribe to most online services, especially video and music

Note: Product cover images may vary from those shown


  • Adyen
  • Amazon
  • American Express
  • Apple
  • Barnes & Noble
  • BJ’s Wholesale Club
  • Blue Apron
  • Chargebee
  • Chargify
  • Citibank
  • Comenity
  • Costco
  • Disney
  • Elavon
  • FIS
  • Fiserv
  • Global Payments
  • Mastercard
  • Netflix
  • PayPal
  • Recurly
  • RH
  • Sam’s Club
  • Spreedly
  • Spotify
  • Starbucks
  • Synchrony
  • Visa
  • Walgreens
  • Walmart
  • Wayfair
  • Whole Foods
  • Zuora
Note: Product cover images may vary from those shown