Celebrities such as Richard Gere, Robert Downy Jr., Julia Roberts, Keanu Reeves, Charlize Theron, Kim Kardashian, Demi Moore, Sting, and Madonna Shilpa Shetty, Kareena Kapoor, and Bipasha Basu follow yoga and have widely endorsed and promoted yoga and encouraged people to introduce it in their daily regime and lifestyle. In addition, Shilpa Shetty has been one of the biggest contributors to the Indian yoga industry, and has released her own videos and CDs to motivate people to practice yoga around the world, thus influencing both middle-aged people as well as millennial and generation Z to practice yoga.
However, the yoga market faces challenges from increasing number of accidents. The Faculty of Health Science at Sydney University carried out a study in 2017, which followed 354 respondents with musculoskeletal pain with 21% of them saying yoga made their pain worse and more than 10% saying they felt yoga had caused the pain. Furthermore, according to Orthopaedic Journal of Sports Medicine, more than 29,590 yoga-related injuries were reported in hospital emergency departments from 2001 to 2014. The alarming rise of such incidences can be attributed to unqualified teachers offering classes to beginners. Thus, increase in number of yoga accidents is anticipated to hamper the growth of the market in the upcoming years.
The market is analyzed depending on expenditure incurred by yoga practitioners. The report covers the study of the yoga market along with its types and geographic prospects. By type, the market is segregated into online yoga course, offline yoga course, and yoga accreditation training programs. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the key players operating in the yoga market report include Flyogi LLC., Gaia, Inc., Alo Moves, Inc., Omstars LLC., Momo Studio B.V. (Momoyoga), Yoga International, One Yoga London, Yoga Today LLC, Yogaglo, Inc., and Yogiapproved LLO.
Other players analyzed in the study include Endurance Pilates & Yoga, Core Pilates & Yoga Studio, Breathe Pilates & Yoga, Pure International, The flow yoga and Pilates, Azulfit, the Movement Studio, Vista Equity Partners, YogaWorks Inc, and CureFit.
Yoga Market Segments
BY Type
- Online Yoga Course
- Offline Yoga Course
- Yoga Accreditation Training Programs
BY Region
- North America
- Europe
- Asia-Pacific
- LAMEA
KEY MARKET PLAYERS
- Flyogi LLC.
- Gaia, Inc.
- Alo Moves, Inc.
- Omstars LLC.
- Momo Studio B.V. (Momoyoga)
- Yoga International
- One Yoga London
- Yoga Today LLC
- Yogaglo, Inc
- Yogiapproved LLC.
Table of Contents
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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