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West Africa Tea Market by Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021-2027

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    Report

  • 167 Pages
  • September 2020
  • Region: Africa
  • Allied Market Research
  • ID: 5231566
Description Jump to:
Tea is the most commonly consumed drink after water that offers multiple health benefits such as it reduces the risk of heart attack and helps in weight loss. This aromatic beverage is made via processing and fermentation of Camellia sinensis plant leaves. It contains potential antioxidants known as flavonoids, which stabilize harmful free radicals in the body. In addition, tea comprises vitamins C, K, B12, B6, & E; trace amount of potassium, manganese, magnesium, & calcium minerals; and different amino acids such as L-theanine. Several studies and researches on tea suggest that it prevents cancer, lowers cholesterol, facilitates weight loss, and enhances immunity. Tea can be categorized into black and green tea based on the degree of fermentation or oxidation.

The growth of the West Africa tea market is majorly driven by increase in health-related concerns among consumers, which is shifting their attention from carbonated drinks to tea. Furthermore, rise in café culture, surge in disposable income, change in tastes, and introduction of additional healthy ingredients in tea by different market players are some other factors that augment the growth of the market.

However, increase in cost of raw materials due to unpredictable weather and rise in trend of coffee consumption are expected to hamper the growth of market during the forecast period. Furthermore, the outbreak of the COVID-19 pandemic and the disruption in supply chain are anticipated to hamper growth of tea market. On the contrary, upsurge in demand from health-conscious, young population and introduction of new flavor & variety of teas are expected to provide lucrative opportunities for the expansion of the tea market in West Africa.

The West Africa tea market is segmented into product type, distribution channel, and country. On the basis of product type, the market is classified into green tea, black tea, and others.
Depending on distribution channel, it is fragmented into independent grocery stores, specialty stores, and others. Country wise, it is analyzed across Benin, Burkina Faso, Cape Verde, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, and Togo.

KEY MARKET BENEFITS FOR STAKEHOLDERS
  • The report provides extensive analysis of the current & emerging trends and opportunities in the West Africa tea market.
  • The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help to understand the prevailing market opportunities.
  • A comprehensive analysis of factors that drive and restrict the growth of the West Africa tea market is provided in the study.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential & niche segments as well as countries exhibiting favorable growth.

Table of Contents

Chapter 1: Introduction
1.1. Report Description
1.2. Key Market Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools and Models
Chapter 2: Executive Summary
2.1. Snapshot
2.2. CXO Perspective
Chapter 3: Market Overview
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pocket
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Bargaining Power of Buyers
3.3.3. Threat of New Entrants
3.3.4. Threat of Substitutes
3.3.5. Competitive Rivalry
3.5. Market Dynamics
3.5.1. Drivers
3.5.1.1. Health Benefits Associated With Tea
3.5.1.2. Expanding Retail Market
3.5.1.3. Rising Popularity of Organic Tea
3.5.2. Restraints
3.5.2.1. Volatility in Raw Material Prices
3.5.2.2. Surge in Coffee Consumption
3.5.3. Opportunities
3.5.3.1. Introduction of New Flavors
3.5.3.2. Decrease in Demand for Carbonated Drinks
3.6. Pricing Analysis
3.7. Covid-19 Impact Analysis
3.7.1. Introduction
3.7.2. Impact on the Food & Beverage Industry
3.7.3. Impact on West Africa Tea Market
Chapter 4: West Africa Tea Market, by Product Type
4.1. Overview
4.1.1. Market Size and Forecast
4.2. Green Tea
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.2. Market Size and Forecast
4.2.3. Market Analysis by Country
4.3. Black Tea
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast
4.3.3. Market Analysis by Country
4.4. Others
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.2. Market Size and Forecast
4.4.3. Market Analysis by Country
Chapter 5: West Africa Tea Market, by Distribution Channel
5.1. Overview
5.1.1. Market Size and Forecast
5.2. Independent Grocery Stores
5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.2.2. Market Size and Forecast
5.2.3. Market Analysis by Country
5.3. Specialty Stores
5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast
5.3.3. Market Analysis by Country
5.5. Other
5.5.1. Key Market Trends, Growth Factors, and Opportunities
5.5.2. Market Size and Forecast
5.5.3. Market Analysis by Country
Chapter 6: West Africa Tea Market, by Country
6.1. Overview
6.2. Benin
6.2.1. Market Size and Forecast by Product Type
6.2.2. Market Size and Forecast by Distribution Channel
6.3. Burkina Faso
6.3.1. Market Size and Forecast by Product Type
6.3.2. Market Size and Forecast by Distribution Channel
6.4. Cape Verde
6.4.1. Market Size and Forecast by Product Type
6.4.2. Market Size and Forecast by Distribution Channel
6.5. The Gambia
6.5.1. Market Size and Forecast by Product Type
6.5.2. Market Size and Forecast by Distribution Channel
6.6. Ghana
6.6.1. Market Size and Forecast by Product Type
6.6.2. Market Size and Forecast by Distribution Channel
6.7. Guinea
6.7.1. Market Size and Forecast by Product Type
6.7.2. Market Size and Forecast by Distribution Channel
6.8. Guinea-Bissau
6.8.1. Market Size and Forecast by Product Type
6.8.2. Market Size and Forecast by Distribution Channel
6.9. Ivory Coast
6.9.1. Market Size and Forecast by Product Type
6.9.2. Market Size and Forecast by Distribution Channel
6.10. Liberia
6.10.1. Market Size and Forecast by Product Type
6.10.2. Market Size and Forecast by Distribution Channel
6.11. Mali
6.11.1. Market Size and Forecast by Product Type
6.11.2. Market Size and Forecast by Distribution Channel
6.12. Mauritania
6.12.1. Market Size and Forecast by Product Type
6.12.2. Market Size and Forecast by Distribution Channel
6.13. Niger
6.13.1. Market Size and Forecast by Product Type
6.13.2. Market Size and Forecast by Distribution Channel
6.14. Nigeria
6.14.1. Market Size and Forecast by Product Type
6.14.2. Market Size and Forecast by Distribution Channel
6.15. Senegal
6.15.1. Market Size and Forecast by Product Type
6.15.2. Market Size and Forecast by Distribution Channel
6.16. Sierra Leone
6.16.1. Market Size and Forecast by Product Type
6.16.2. Market Size and Forecast by Distribution Channel
6.17. Togo
6.17.1. Market Size and Forecast by Product Type
6.17.2. Market Size and Forecast by Distribution Channel
Chapter 7: Competition Landscape
7.1. Top Winning Strategies
7.2. Product Mapping
7.3. Competitive Dashboard
7.4. Competitive Heat Map
7.5. Key Developments
7.5.1. Investment
7.5.2. Business Expansion
Chapter 8: Company Profiles
8.1. Avi Limited
8.1.1. Company Overview
8.1.2. Key Executive
8.1.3. Company Snapshot
8.1.4. Operating Business Segments
8.1.5. Product Portfolio
8.1.6. Business Performance
8.2. Kakuzi plc
8.2.1. Company Overview
8.2.2. Key Executive
8.2.3. Company Snapshot
8.2.4. Product Portfolio
8.2.5. Business Performance
8.3. Ketepa Ltd.
8.3.1. Company Overview
8.3.2. Key Executive
8.3.3. Company Snapshot
8.3.4. Product Portfolio
8.3.5. Business Performance
8.4. Mokate Sa
8.4.1. Company Overview
8.4.2. Company Snapshot
8.4.3. Product Portfolio
8.5. Promasidor Ip Ltd
8.5.1. Company Overview
8.5.2. Company Snapshot
8.5.3. Product Portfolio
8.6. Rift Valley Corporation
8.6.1. Company Overview
8.6.2. Key Executive
8.6.3. Company Snapshot
8.6.4. Product Portfolio
8.7. Rooibos Limited
8.7.1. Company Overview
8.7.2. Key Executive
8.7.3. Company Snapshot
8.7.4. Product Portfolio
8.7.5. Key Strategic Moves and Developments
8.8. Unilever plc
8.8.1. Company Overview
8.8.2. Key Executive
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. R&D Expenditure
8.8.7. Business Performance
8.8.8. Key Strategic Moves and Developments
8.9. Yswara
8.9.1. Company Overview
8.9.2. Key Executive
8.9.3. Company Snapshot
8.9.4. Product Portfolio
8.10. Zaffico Tea Company Limited
8.10.1. Company Overview
8.10.2. Key Executive
8.10.3. Company Snapshot
8.10.4. Product Portfolio
List of Tables
Table 01. West Africa Tea Market, by Product Type, 2019-2027 ($Million)
Table 02. West Africa Tea Market, by Product Type, 2019-2027 (Ton)
Table 03. West Africa Green Tea Market, by Country, 2019-2027 ($Million)
Table 04. West Africa Green Tea Market, by Country, 2019-2027 (Ton)
Table 05. West Africa Black Tea Market, by Country, 2019-2027 ($Million)
Table 06. West Africa Black Tea Market, by Country, 2019-2027 (Ton)
Table 07. West Africa Others Tea Market, by Country, 2019-2027 ($Million)
Table 08. West Africa Others Tea Market, by Country, 2019-2027 (Ton)
Table 09. West Africa Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 10. West Africa Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 11. West Africa Tea Market for Independent Grocery Stores, by Country, 2019-2027 ($Million)
Table 12. West Africa Tea Market for Independent Grocery Stores, by Country, 2019-2027 (Ton)
Table 13. West Africa Tea Market for Specialty Stores, by Country, 2019-2027 ($Million)
Table 14. West Africa Tea Market for Specialty Stores, by Country, 2019-2027 (Ton)
Table 15. West Africa Tea Market for Other, by Country, 2019-2027 ($Million)
Table 16. West Africa Tea Market for Other, by Country, 2019-2027 (Ton)
Table 17. Benin Tea Market, by Product Type, 2019-2027 ($Million)
Table 18. Benin Tea Market, by Product Type, 2019-2027 (Ton)
Table 19. Benin Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 20. Benin Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 21. Burkina Faso Tea Market, by Product Type, 2019-2027 ($Million)
Table 22. Burkina Faso Tea Market, by Product Type, 2019-2027 (Ton)
Table 23. Burkina Faso Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 24. Burkina Faso Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 25. Cape Verde Tea Market, by Product Type, 2019-2027 ($Million)
Table 26. Cape Verde Tea Market, by Product Type, 2019-2027 (Ton)
Table 27. Cape Verde Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 28. Cape Verde Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 29. The Gambia Tea Market, by Product Type, 2019-2027 ($Million)
Table 30. The Gambia Tea Market, by Product Type, 2019-2027 (Ton)
Table 31. The Gambia Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 32. The Gambia Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 33. Ghana Tea Market, by Product Type, 2019-2027 ($Million)
Table 34. Ghana Tea Market, by Product Type, 2019-2027 (Ton)
Table 35. Ghana Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 36. Ghana Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 37. Guinea Tea Market, by Product Type, 2019-2027 ($Million)
Table 38. Guinea Tea Market, by Product Type, 2019-2027 (Ton)
Table 39. Guinea Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 40. Guinea Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 41. Guinea-Bissau Tea Market, by Product Type, 2019-2027 ($Million)
Table 42. Guinea-Bissau Tea Market, by Product Type, 2019-2027 (Ton)
Table 43. Guinea-Bissau Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 44. Guinea-Bissau Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 45. Ivory Coast Tea Market, by Product Type, 2019-2027 ($Million)
Table 46. Ivory Coast Tea Market, by Product Type, 2019-2027 (Ton)
Table 47. Ivory Coast Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 48. Ivory Coast Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 49. Liberia Tea Market, by Product Type, 2019-2027 ($Million)
Table 50. Liberia Tea Market, by Product Type, 2019-2027 (Ton)
Table 51. Liberia Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 52. Liberia Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 53. Mali Tea Market, by Product Type, 2019-2027 ($Million)
Table 54. Mali Tea Market, by Product Type, 2019-2027 (Ton)
Table 55. Mali Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 56. Mali Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 57. Mauritania Tea Market, by Product Type, 2019-2027 ($Million)
Table 58. Mauritania Tea Market, by Product Type, 2019-2027 (Ton)
Table 59. Mauritania Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 60. Mauritania Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 61. Niger Tea Market, by Product Type, 2019-2027 ($Million)
Table 62. Niger Tea Market, by Product Type, 2019-2027 (Ton)
Table 63. Niger Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 64. Niger Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 65. Nigeria Tea Market, by Product Type, 2019-2027 ($Million)
Table 66. Nigeria Tea Market, by Product Type, 2019-2027 (Ton)
Table 67. Nigeria Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 68. Nigeria Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 69. Senegal Tea Market, by Product Type, 2019-2027 ($Million)
Table 70. Senegal Tea Market, by Product Type, 2019-2027 (Ton)
Table 71. Senegal Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 72. Senegal Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 73. Sierra Leone Tea Market, by Product Type, 2019-2027 ($Million)
Table 74. Sierra Leone Tea Market, by Product Type, 2019-2027 (Ton)
Table 75. Sierra Leone Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 76. Sierra Leone Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 77. Togo Tea Market, by Product Type, 2019-2027 ($Million)
Table 78. Togo Tea Market, by Product Type, 2019-2027 (Ton)
Table 79. Togo Tea Market, by Distribution Channel, 2019-2027 ($Million)
Table 80. Togo Tea Market, by Distribution Channel, 2019-2027 (Ton)
Table 81. Avi Limited: Key Executive
Table 82. Avi Limited: Company Snapshot
Table 83. Avi Limited: Operating Segments
Table 84. Avi Limited: Product Portfolio
Table 85. Avi Limited: Net Sales, 2017-2019 ($Million)
Table 86. Kakuzi plc: Key Executive
Table 87. Kakuzi plc: Company Snapshot
Table 88. Kakuzi plc: Product Portfolio
Table 89. Kakuzi plc: Net Sales, 2017-2019 ($Million)
Table 90. Ketepa Ltd.: Key Executive
Table 91. Ketepa Ltd.: Company Snapshot
Table 92. Ketepa Ltd.: Product Portfolio
Table 93. Ketepa Ltd.: Net Sales, 2017-2019 ($Million)
Table 94. Mokate Sa: Company Snapshot
Table 95. Mokate Sa: Product Portfolio
Table 96. Promasidor Ip Ltd: Company Snapshot
Table 97. Promasidor Ip Ltd: Product Portfolio
Table 98. Rift Valley Corporation: Key Executive
Table 99. Rift Valley Corporation: Company Snapshot
Table 100. Rift Valley Corporation: Product Portfolio
Table 101. Rooibos Limited: Key Executive
Table 102. Rooibos Limited: Company Snapshot
Table 103. Rooibos Limited: Product Portfolio
Table 104. Unilever plc: Key Executive
Table 105. Unilever plc: Company Snapshot
Table 106. Unilever plc: Operating Segments
Table 107. Unilever plc: Product Portfolio
Table 108. Unilever plc: R&D Expenditure, 2017-2019 ($Million)
Table 109. Unilever plc: Net Sales, 2017-2019 ($Million)
Table 110. Yswara: Key Executive
Table 111. Yswara: Company Snapshot
Table 112. Yswara: Product Portfolio
Table 113. Zaffico Tea Company Limited: Key Executive
Table 114. Zaffico Tea Company Limited: Company Snapshot
Table 115. Zaffico Tea Company Limited: Product Portfolio
List of Figures
Figure 01. Key Market Segments
Figure 02. West Africa Tea Market Snapshot
Figure 03. Top Investment Pockets, by Product Type
Figure 04. Low Bargaining Power of Suppliers
Figure 05. Moderate Bargaining Power of Buyers
Figure 06. Moderate Threat of New Entrants
Figure 07. Low Threat of Substitution
Figure 08. Moderate Intensity of Competitive Rivalry
Figure 09. Tea Prices in West Africa ($/Kg)
Figure 10. West Africa Tea Market Share, by Product Type, 2019(%)
Figure 11. Comparative Revenue are Analysis of West Africa Green Tea Market, by Country, 2019 & 2027 (%)
Figure 12. Comparative Revenue are Analysis of West Africa Black Tea Market, by Country, 2019 & 2027 (%)
Figure 13. Comparative Revenue are Analysis of West Africa Others Tea Market, by Country, 2019 & 2027 (%)
Figure 14. West Africa Tea Market Share, by Distribution Channel, 2019(%)
Figure 15. Comparative Revenue are Analysis of West Africa Tea Market for Independent Grocery Stores, by Country, 2019 & 2027 (%)
Figure 16. Comparative Revenue are Analysis of West Africa Tea Market for Specialty Stores, by Country, 2019 & 2027 (%)
Figure 17. Comparative Revenue are Analysis of West Africa Tea Market for Other, by Country, 2019 & 2027 (%)
Figure 18. West Africa Tea Market Share, by Countrys, 2019(%)
Figure 19. Top Winning Strategies, by Development, 2017-2020* (%)
Figure 20. Product Mapping of Top 10 Key Players
Figure 21. Competitive Dashboard of Top 10 Key Players
Figure 22. Competitive Heatmap of Top 10 Key Players
Figure 23. Avi Limited: Net Sales, 2017-2019 ($Million)
Figure 24. Avi Limited: Revenue by Segment, 2019 (%)
Figure 25. Avi Limited: Revenue by Region, 2019 (%)
Figure 26. Kakuzi plc: Net Sales, 2017-2019 ($Million)
Figure 27. Kakuzi plc: Revenue by Segment, 2019 (%)
Figure 28. Kakuzi plc: Revenue by Region, 2019 (%)
Figure 29. Ketepa Ltd.: Net Sales, 2017-2019 ($Million)
Figure 30. Unilever plc: R&D Expenditure, 2017-2019 ($Million)
Figure 31. Unilever plc: Net Sales, 2017-2019 ($Million)
Figure 32. Unilever plc: Revenue by Segment, 2019 (%)
Figure 33. Unilever plc: Revenue by Region, 2019 (%)

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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