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Social Media Live Commerce - ForeSights

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    Report

  • 20 Pages
  • November 2020
  • Region: Global
  • GlobalData
  • ID: 5232159
1h Free Analyst Time
1h Free Analyst Time

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FEATURED COMPANIES

  • Alibaba
  • Estée Lauder
  • JingDong
  • Meipai
  • Philips
  • Saturnbird Coffee
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Summary

Leading CPG brands are leveraging “live commerce”, roping in key opinion leaders (KOLs) or company executives to host interactive livestreaming sessions on social media and e-commerce portals to drive product sales.

Social media live commerce has gained considerable popularity in China in recent years, and the COVID-19 pandemic has accelerated the adoption of the technology. In 2020, live commerce is predicted to grow at 150% to reach CNY250bn ($36.7bn) from CNY100bn ($14.7bn) in 2019.

Scope
  • The high penetration of smartphones, social media, and digital apps among Chinese consumers, and established KOL culture fosters a fertile ecosystem in which live commerce can thrive.
  • Live commerce recreates some semblance of the traditional offline shopping experience, and deliver an interactive experience and “shoppertainment” that online shoppers crave.
  • The COVID-19 pandemic and fear of contagion is driving companies, retailers, and customers to live commerce, as it offers convenience and safety of shopping from home.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

FEATURED COMPANIES

  • Alibaba
  • Estée Lauder
  • JingDong
  • Meipai
  • Philips
  • Saturnbird Coffee
  • What?
  • Social media live commerce opens new avenues for companies and retailers
  • Why?
  • China's digital ecosystem to drive increased adoption of live commerce
  • Take-outs
  • Appendix

A selection of companies mentioned in this report includes:

  • WeChat
  • Youku
  • Douyin
  • Tieba
  • QQ
  • Weibo
  • JingDong
  • Perfect Diary
  • Saturnbird Coffee
  • Alibaba
  • Ramen Talk
  • JD.com
  • Meipai
  • TikTok
  • Momo
  • Yizhibo
  • Kuaishou
  • Baidu
  • Estée Lauder
  • Shesiedo
  • L'Oréal
  • Philips
  • Haier