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Wider Opportunities for a Lightweight Plastic Bottle - Packaging Seize+Adapt Concept

  • ID: 5232161
  • Report
  • December 2020
  • Region: Global
  • 15 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

Summary

"Wider Opportunities for a Lightweight Plastic Bottle - Packaging Seize+Adapt Concept" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK by Beiersdorf for Nivea Naturally Good body lotion, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a lightweight blow molded plastic bottle that can be flattened and rolled up to aid dispensing, and considers how the format could potentially cross over into other categories.

Scope
  • Discusses key features and packaging benefits of the Nivea Naturally Good pack format.
  • Examines how this pack format taps into consumer trends within the publisher's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.
Reasons to Buy
  • Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • What is Seize+Adapt?
  • The packaging innovation: (1) cost reduction
  • The packaging innovation: (2) convenience
  • How does the innovation align to TrendSights?
  • Appendix
Note: Product cover images may vary from those shown
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  • Beiersdorf
Note: Product cover images may vary from those shown
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