Wider Opportunities for a Lightweight Plastic Bottle - Packaging Seize+Adapt Concept

Summary

"Wider Opportunities for a Lightweight Plastic Bottle - Packaging Seize+Adapt Concept" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK by Beiersdorf for Nivea Naturally Good body lotion, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a lightweight blow molded plastic bottle that can be flattened and rolled up to aid dispensing, and considers how the format could potentially cross over into other categories.

Scope

• Discusses key features and packaging benefits of the Nivea Naturally Good pack format.
• Examines how this pack format taps into consumer trends within the publisher's TrendSights framework.
• Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to Buy

• Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.