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Summary
"Wider Opportunities for a Lightweight Plastic Bottle - Packaging Seize+Adapt Concept" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK by Beiersdorf for Nivea Naturally Good body lotion, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a lightweight blow molded plastic bottle that can be flattened and rolled up to aid dispensing, and considers how the format could potentially cross over into other categories.
Scope
"Wider Opportunities for a Lightweight Plastic Bottle - Packaging Seize+Adapt Concept" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK by Beiersdorf for Nivea Naturally Good body lotion, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a lightweight blow molded plastic bottle that can be flattened and rolled up to aid dispensing, and considers how the format could potentially cross over into other categories.
Scope
- Discusses key features and packaging benefits of the Nivea Naturally Good pack format.
- Examines how this pack format taps into consumer trends within the publisher's TrendSights framework.
- Explores how this easy-to-use pack format could be applied to other product categories.
- Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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- What is Seize+Adapt?
- The packaging innovation: (1) cost reduction
- The packaging innovation: (2) convenience
- How does the innovation align to TrendSights?
- Appendix
Note: Product cover images may vary from those shown
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- Beiersdorf
Note: Product cover images may vary from those shown