The Global Online Video Platforms Market size is expected to reach $13.4 billion by 2026, rising at a market growth of 14.4% CAGR during the forecast period. An online video platform (OVP) is chargeable software that permits content owners and publishers to manage, track, transcode, store, publish, and monetize online video content on their channels. In addition, the platform streamlines the live streaming of videos, at the same time recording the live broadcast, and hosting videos according to the demand. Online video platforms are increasingly gaining popularity across handheld devices like tablets and smartphones. We can play live or pre-uploaded video content on these devices at any place and at any time as they are compatible.
Over the last few years, the market has witnessed major growth. This is owing to the increasing popularity of online videos, with viewership gradually beating conventional video content platforms like cable and satellite television. In the developed regions, this pattern is influencing the online video platform market positively. For example, in 2018, DirecTV owned by AT&T, a U.S.-based satellite pay television provider, lost 1.2 million pay-TV customers globally. This was mainly due to the severe competition created by Over the Top (OTT) and Video on Demand (VOD) players. On the other hand, DirecTV Now, AT&T’s online version of DirecTV, obtained 436,000 new subscribers worldwide the same year. This is credited to changing preference of consumers towards online video content.
The COVID-19 pandemic has resulted in severe lockdown regulations across various countries. This factor results in a major increment in the consumption of online video content because people considering indoor entertainment alternatives to pass their free time. Due to lockdown norms, various governments necessitate schools and colleges to take online classes. The outbreak of COVID-19 has played a major role in expanding the overall share of the education segment in the market. Due to the online classes, the overall revenue of many e-learning platforms has been increased.
By Component
Based on Component, the market is segmented into Solution and Services. The service segment is anticipated to witness major growth over the forecast years. This is owing to the rising demand for professional and managed services for video streaming platforms. With the surge of cloud-based video content, data security risks also expand. To address these limitations, enterprise managed services offer cloud security solutions that enable users to protect their websites, applications, and cloud data centers against a majority of cyberattacks.
By Streaming Type
Based on Streaming Type, the market is segmented into Video on Demand and Live Streaming. The video-on-demand segment held the highest market share in 2019. This is owing to the easy accessibility of videos over the cloud, which provides independence to stream videos constantly from any place. Another component encouraging the growth of the video-on-demand space is an opportunity to increase revenue from ads by providing more pertinent ad copy according to the interest of the user.
By Platforms Type
Based on Platforms Type, the market is segmented into Video Processing, Video Analytics, Video Distribution, Video Management and Others. The video processing segment held the highest market share in 2019. Video processing platforms offer features like high-density transcoding, effective IP conversion, adaptive bitrate packaging, encryption, and streaming into a modular and visualized solution. These solutions offer broadcasters a cost-effective method to give online video solutions, both on the live streaming and video-on-demand platform.
By End User
Based on End User, the market is segmented into Media & Entertainment, Retail, IT & Telecommunication, Education, BFSI and Others. The education segment is anticipated to witness the significant CAGR during the forecast period. With the advent of advanced learning analytics dashboards over e-learning platforms, monitoring live interaction and learning progress has become much convenient. The wide scope availability of these modern analytics features is anticipated to encourage the adoption of e-learning platforms globally in the upcoming years.
By Region
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia Pacific is estimated to witness the biggest CAGR over the forecast years. Due to the increased scope of video-on-demand and live streaming videos over online video platforms in the media and entertainment sector, the regional market is anticipated to witness promising growth. Moreover, the regional market is also boosted by increasing penetration of the internet across the region.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Comcast Corporation and Google, Inc. are the forerunner in the Online Video Platform Market. Companies such as Akamai Technologies, Inc., MediaMelon, Inc., RTL Group S.A., Kaltura, Inc., and Telstra Corporation Limited are some of the key innovators in the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc. (YouTube), Akamai Technologies, Inc., Brightcove, Inc., Comcast Corporation, Limelight Networks, Inc., Telstra Corporation Limited, RTL Group S.A. (SpotX, Inc.), Panopto, Inc., Kaltura, Inc. and MediaMelon, Inc.
Recent strategies deployed in Online Video Platform Market
Partnerships, Collaborations, and Agreements:
Dec-2020: Comcast signed an agreement with The Walt Disney Company. The agreement included the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. It enabled customers to easily find and watch the complete range of Disney shows and sports on Xfinity X1.
Nov-2020: Google entered into collaboration with Zixi SDVP. The collaboration enabled the Zixi SDVP along with Google to use the unique Google Cloud infrastructure and platform capabilities and extensive Zixi APIs. The users can deploy broadcasters using Zixi ZEN Master and approach to comprehensive telemetry data on the network, transport, intra-cloud delivery, and associated edge devices in the end-to-end workflow.
Nov-2020: Telstra announced its collaboration with Pexip, an enterprise video conferencing and collaboration company. Under this collaboration, Telstra aimed to resell Pexip's products to its business customers.
Nov-2020: Panopto collaborated with Cisco Webex Meetings. This collaboration helped Panopto to expand and allowed enterprises and educational institutions to securely and automatically transfer Webex Meetings recordings into the Panopto on-demand library that can be searched and shared at scale inside businesses and across virtual and physical campuses.
Oct-2020: MediaMelon collaborated with Beenius, a media system integrator. The collaboration aimed to provide Beenius' clients with real-time measurements of all video content and ads in the OTT space by using MediaMelon service.
Sep-2020: Brightcove signed a partnership agreement with Cvent. The partnership unified the two leaders in the video and event spaces and allowed Cvent customers to easily launch reliable, scalable, and broadcast-grade video experiences to their audiences.
Sep-2020: Limelight partnered with Katapy, a fast-growing global online video platform company. Katapy tap into the power of Limelight’s edge computing and CDN services to advance its customers' online video experiences, decrease cost, and scale to meet the rising demand for its video services.
Sep-2020: Telstra signed a partnership agreement with Zixi, a global leader in broadcast-quality, live video distribution over IP. The partnership aimed to provide stable, secure, and cost-effective distribution of high-quality video content over IP to Telstra's customers and partners worldwide as part of its Telstra Global Media Network (GMN).
Jul-2020: FreeWheel, a Comcast Company came into partnership with STV. The partnership allowed the broadcaster to monetize their content across OTT and STB devices.
Jul-2020: Kaltura joined hands with SyncWords, the leader in cloud-based video captioning and subtitling. The collaboration provided Kaltura's customers with automated localization of video into multiple languages through machine-translated subtitles.
Jul-2020: MediaMelon partnered with Nowtilus, a pioneer in AI-driven video personalization services and provider of the open ad insertion platform. The partnership provided greater measurement transparency and accuracy of server-side ad insertion through continuous measurement from the client-side video player as well as player interactivity feature management.
May-2020: Comcast signed an agreement with Charter Communications and ViacomCBS. This agreement aimed to take equal ownership of Blockgraph and lead a new way of using audience data for advanced TV and premium video advertising. By using Blockgraph technology, media companies helped marketers form insights across their collective platforms without relying exclusively on third parties.
Apr-2020: MediaMelon collaborated with Telecine streaming video-on-demand (SVOD) cinema hub. This collaboration aimed to deploy Telecine's SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs.
Mar-2020: Panopto signed a partnership agreement with Barco. The partnership aimed to improve virtual learning and training experiences. Panopto allowed instructors to further combined the recording into their learning management system (LMS) and securely send it to trusted third parties for highly accurate, human-reviewed closed captioning.
Jan-2020: Kaltura partnered with Wochit, the leading cloud video creation platform. The partnership enabled Kaltura customers to access Wochit Studio through the Kaltura MediaSpace video portal and Kaltura Application Framework products.
Sep-2019: Brightcove collaborated with Stuff. Following this collaboration, the Play Stuff video streaming service has built on Brightcove’s OTT Flow as a part of Brightcove’s OTT experience portfolio. The service allowed Kiwis to observe local and international video content across news, sports, entertainment, and lifestyle programming.
Sep-2019: Kaltura signed a partnership agreement with Oracle. The partnership allowed Oracle to add advanced rich media features to its cloud products that include interactive video creation and editing, management, search, cross-platform video playback and engagement, and intelligent media analytics.
Jul-2019: Kaltura came into partnership with Hive Streaming, a leader in enterprise video distribution. This partnership focused on providing joint customers with premium video delivery capabilities. Hive’s peering and data visualization solutions combined with Kaltura’s broad network optimization features which include Kaltura eCDN, along with additional video delivery and network optimization solutions.
Acquisition and Mergers:
Feb-2020: Comcast took over XUMO, the advertising-supported streaming service. The acquisition helped Comcast in continuous innovation and development of their offerings.
Jan-2020: Kaltura took over Newrow, a video conferencing and collaboration platform. The acquisition expanded the offerings of Kaltura's Meeting Solution. The video conferencing feature added through the acquisition of Newrow helped Kaltura to tightly integrate with the market-leading video asset management and live broadcast/webcast offerings.
Nov-2019: Akamai acquired Exceda. The acquisition allowed Akamai to scale its Latin American business to meet the rising demand for security and web acceleration services, and cloud infrastructure investments in the region.
Sep-2019: Akamai took over the KryptCo. This acquisition enabled companies to implement multi-factor authentication, the rising critical enhancement to identity and access with the confidence the additional authentication factors that were end-to-end verified and with minimal risk of phishing attacks.
Apr-2019: Brightcove took over Ooyala, a company focused on video content workflow management systems. This acquisition strengthened Brightcove’s position as the market leader in the online video industry.
Jan-2019: RTL Group acquired Yospace, the UK-based video technology company. This acquisition helped in building local streaming champions in the markets. The Yospace technology made advertising on streaming services more personal that supported better consumer experience for superior monetization of our premium advertising inventory.
Product Launches and Product Expansions:
Nov-2020: Limelight launched the next generation of Real-time Streaming. Real-time Streaming mobile and HTML SDKs offered easy integration of interactive live applications with Limelight’s massive global private network, offering global audience reach and scale to support the largest live online events.
Sep-2020: Google introduced Fundo, a new virtual experience platform for creators. Fundo helped to perform live and interactive, face-to-face video chats through an end-to-end platform. It also offers creators with new monetization options to support what they do.
Jul-2020: Google unveiled Shoploop, an interactive video shopping platform. Shoploop helped people experience the look and feel of products they like to shop for in real life, without going to a physical store.
May-2020: Panopto introduced Panopto Express. It is the quickest and easiest way for employees and teachers to create and share recordings of presentations and lectures.
Apr-2020: Limelight improved its Live Video Services. It launched a range of low-latency streaming options as well as serverless computing features that deliver personalized and secure online video experiences.
Sep-2019: Brightcove launched Brightcove Beacon, a new SaaS-based OTT platform. The platform allowed companies to offer and launch premium video experiences quickly and cost-effectively across mobile, web, smart TVs, and connected TVs.
Scope of the Study
Market Segments covered in the Report:
By Component
By Streaming Type
By Platforms Type
By End User
By Geography
Companies Profiled
Unique Offerings from the Publisher
Over the last few years, the market has witnessed major growth. This is owing to the increasing popularity of online videos, with viewership gradually beating conventional video content platforms like cable and satellite television. In the developed regions, this pattern is influencing the online video platform market positively. For example, in 2018, DirecTV owned by AT&T, a U.S.-based satellite pay television provider, lost 1.2 million pay-TV customers globally. This was mainly due to the severe competition created by Over the Top (OTT) and Video on Demand (VOD) players. On the other hand, DirecTV Now, AT&T’s online version of DirecTV, obtained 436,000 new subscribers worldwide the same year. This is credited to changing preference of consumers towards online video content.
The COVID-19 pandemic has resulted in severe lockdown regulations across various countries. This factor results in a major increment in the consumption of online video content because people considering indoor entertainment alternatives to pass their free time. Due to lockdown norms, various governments necessitate schools and colleges to take online classes. The outbreak of COVID-19 has played a major role in expanding the overall share of the education segment in the market. Due to the online classes, the overall revenue of many e-learning platforms has been increased.
By Component
Based on Component, the market is segmented into Solution and Services. The service segment is anticipated to witness major growth over the forecast years. This is owing to the rising demand for professional and managed services for video streaming platforms. With the surge of cloud-based video content, data security risks also expand. To address these limitations, enterprise managed services offer cloud security solutions that enable users to protect their websites, applications, and cloud data centers against a majority of cyberattacks.
By Streaming Type
Based on Streaming Type, the market is segmented into Video on Demand and Live Streaming. The video-on-demand segment held the highest market share in 2019. This is owing to the easy accessibility of videos over the cloud, which provides independence to stream videos constantly from any place. Another component encouraging the growth of the video-on-demand space is an opportunity to increase revenue from ads by providing more pertinent ad copy according to the interest of the user.
By Platforms Type
Based on Platforms Type, the market is segmented into Video Processing, Video Analytics, Video Distribution, Video Management and Others. The video processing segment held the highest market share in 2019. Video processing platforms offer features like high-density transcoding, effective IP conversion, adaptive bitrate packaging, encryption, and streaming into a modular and visualized solution. These solutions offer broadcasters a cost-effective method to give online video solutions, both on the live streaming and video-on-demand platform.
By End User
Based on End User, the market is segmented into Media & Entertainment, Retail, IT & Telecommunication, Education, BFSI and Others. The education segment is anticipated to witness the significant CAGR during the forecast period. With the advent of advanced learning analytics dashboards over e-learning platforms, monitoring live interaction and learning progress has become much convenient. The wide scope availability of these modern analytics features is anticipated to encourage the adoption of e-learning platforms globally in the upcoming years.
By Region
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia Pacific is estimated to witness the biggest CAGR over the forecast years. Due to the increased scope of video-on-demand and live streaming videos over online video platforms in the media and entertainment sector, the regional market is anticipated to witness promising growth. Moreover, the regional market is also boosted by increasing penetration of the internet across the region.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Comcast Corporation and Google, Inc. are the forerunner in the Online Video Platform Market. Companies such as Akamai Technologies, Inc., MediaMelon, Inc., RTL Group S.A., Kaltura, Inc., and Telstra Corporation Limited are some of the key innovators in the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc. (YouTube), Akamai Technologies, Inc., Brightcove, Inc., Comcast Corporation, Limelight Networks, Inc., Telstra Corporation Limited, RTL Group S.A. (SpotX, Inc.), Panopto, Inc., Kaltura, Inc. and MediaMelon, Inc.
Recent strategies deployed in Online Video Platform Market
Partnerships, Collaborations, and Agreements:
Dec-2020: Comcast signed an agreement with The Walt Disney Company. The agreement included the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. It enabled customers to easily find and watch the complete range of Disney shows and sports on Xfinity X1.
Nov-2020: Google entered into collaboration with Zixi SDVP. The collaboration enabled the Zixi SDVP along with Google to use the unique Google Cloud infrastructure and platform capabilities and extensive Zixi APIs. The users can deploy broadcasters using Zixi ZEN Master and approach to comprehensive telemetry data on the network, transport, intra-cloud delivery, and associated edge devices in the end-to-end workflow.
Nov-2020: Telstra announced its collaboration with Pexip, an enterprise video conferencing and collaboration company. Under this collaboration, Telstra aimed to resell Pexip's products to its business customers.
Nov-2020: Panopto collaborated with Cisco Webex Meetings. This collaboration helped Panopto to expand and allowed enterprises and educational institutions to securely and automatically transfer Webex Meetings recordings into the Panopto on-demand library that can be searched and shared at scale inside businesses and across virtual and physical campuses.
Oct-2020: MediaMelon collaborated with Beenius, a media system integrator. The collaboration aimed to provide Beenius' clients with real-time measurements of all video content and ads in the OTT space by using MediaMelon service.
Sep-2020: Brightcove signed a partnership agreement with Cvent. The partnership unified the two leaders in the video and event spaces and allowed Cvent customers to easily launch reliable, scalable, and broadcast-grade video experiences to their audiences.
Sep-2020: Limelight partnered with Katapy, a fast-growing global online video platform company. Katapy tap into the power of Limelight’s edge computing and CDN services to advance its customers' online video experiences, decrease cost, and scale to meet the rising demand for its video services.
Sep-2020: Telstra signed a partnership agreement with Zixi, a global leader in broadcast-quality, live video distribution over IP. The partnership aimed to provide stable, secure, and cost-effective distribution of high-quality video content over IP to Telstra's customers and partners worldwide as part of its Telstra Global Media Network (GMN).
Jul-2020: FreeWheel, a Comcast Company came into partnership with STV. The partnership allowed the broadcaster to monetize their content across OTT and STB devices.
Jul-2020: Kaltura joined hands with SyncWords, the leader in cloud-based video captioning and subtitling. The collaboration provided Kaltura's customers with automated localization of video into multiple languages through machine-translated subtitles.
Jul-2020: MediaMelon partnered with Nowtilus, a pioneer in AI-driven video personalization services and provider of the open ad insertion platform. The partnership provided greater measurement transparency and accuracy of server-side ad insertion through continuous measurement from the client-side video player as well as player interactivity feature management.
May-2020: Comcast signed an agreement with Charter Communications and ViacomCBS. This agreement aimed to take equal ownership of Blockgraph and lead a new way of using audience data for advanced TV and premium video advertising. By using Blockgraph technology, media companies helped marketers form insights across their collective platforms without relying exclusively on third parties.
Apr-2020: MediaMelon collaborated with Telecine streaming video-on-demand (SVOD) cinema hub. This collaboration aimed to deploy Telecine's SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs.
Mar-2020: Panopto signed a partnership agreement with Barco. The partnership aimed to improve virtual learning and training experiences. Panopto allowed instructors to further combined the recording into their learning management system (LMS) and securely send it to trusted third parties for highly accurate, human-reviewed closed captioning.
Jan-2020: Kaltura partnered with Wochit, the leading cloud video creation platform. The partnership enabled Kaltura customers to access Wochit Studio through the Kaltura MediaSpace video portal and Kaltura Application Framework products.
Sep-2019: Brightcove collaborated with Stuff. Following this collaboration, the Play Stuff video streaming service has built on Brightcove’s OTT Flow as a part of Brightcove’s OTT experience portfolio. The service allowed Kiwis to observe local and international video content across news, sports, entertainment, and lifestyle programming.
Sep-2019: Kaltura signed a partnership agreement with Oracle. The partnership allowed Oracle to add advanced rich media features to its cloud products that include interactive video creation and editing, management, search, cross-platform video playback and engagement, and intelligent media analytics.
Jul-2019: Kaltura came into partnership with Hive Streaming, a leader in enterprise video distribution. This partnership focused on providing joint customers with premium video delivery capabilities. Hive’s peering and data visualization solutions combined with Kaltura’s broad network optimization features which include Kaltura eCDN, along with additional video delivery and network optimization solutions.
Acquisition and Mergers:
Feb-2020: Comcast took over XUMO, the advertising-supported streaming service. The acquisition helped Comcast in continuous innovation and development of their offerings.
Jan-2020: Kaltura took over Newrow, a video conferencing and collaboration platform. The acquisition expanded the offerings of Kaltura's Meeting Solution. The video conferencing feature added through the acquisition of Newrow helped Kaltura to tightly integrate with the market-leading video asset management and live broadcast/webcast offerings.
Nov-2019: Akamai acquired Exceda. The acquisition allowed Akamai to scale its Latin American business to meet the rising demand for security and web acceleration services, and cloud infrastructure investments in the region.
Sep-2019: Akamai took over the KryptCo. This acquisition enabled companies to implement multi-factor authentication, the rising critical enhancement to identity and access with the confidence the additional authentication factors that were end-to-end verified and with minimal risk of phishing attacks.
Apr-2019: Brightcove took over Ooyala, a company focused on video content workflow management systems. This acquisition strengthened Brightcove’s position as the market leader in the online video industry.
Jan-2019: RTL Group acquired Yospace, the UK-based video technology company. This acquisition helped in building local streaming champions in the markets. The Yospace technology made advertising on streaming services more personal that supported better consumer experience for superior monetization of our premium advertising inventory.
Product Launches and Product Expansions:
Nov-2020: Limelight launched the next generation of Real-time Streaming. Real-time Streaming mobile and HTML SDKs offered easy integration of interactive live applications with Limelight’s massive global private network, offering global audience reach and scale to support the largest live online events.
Sep-2020: Google introduced Fundo, a new virtual experience platform for creators. Fundo helped to perform live and interactive, face-to-face video chats through an end-to-end platform. It also offers creators with new monetization options to support what they do.
Jul-2020: Google unveiled Shoploop, an interactive video shopping platform. Shoploop helped people experience the look and feel of products they like to shop for in real life, without going to a physical store.
May-2020: Panopto introduced Panopto Express. It is the quickest and easiest way for employees and teachers to create and share recordings of presentations and lectures.
Apr-2020: Limelight improved its Live Video Services. It launched a range of low-latency streaming options as well as serverless computing features that deliver personalized and secure online video experiences.
Sep-2019: Brightcove launched Brightcove Beacon, a new SaaS-based OTT platform. The platform allowed companies to offer and launch premium video experiences quickly and cost-effectively across mobile, web, smart TVs, and connected TVs.
Scope of the Study
Market Segments covered in the Report:
By Component
- Solution
- Services
By Streaming Type
- Video on Demand
- Live Streaming
By Platforms Type
- Video Processing
- Video Analytics
- Video Distribution
- Video Management
- Others
By End User
- Media & Entertainment
- Retail
- IT & Telecommunication
- Education
- BFSI
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Google, Inc. (YouTube)
- Akamai Technologies, Inc.
- Brightcove, Inc.
- Comcast Corporation
- Limelight Networks, Inc.
- Telstra Corporation Limited
- RTL Group S.A. (SpotX, Inc.)
- Panopto, Inc.
- Kaltura, Inc.
- MediaMelon, Inc.
Unique Offerings from the Publisher
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. Global Online Video Platforms Market by End Use
Chapter 5. Global Online Video Platforms Market by Component
Chapter 6. Global Online Video Platforms Market by Streaming Type
Chapter 7. Global Online Video Platforms Market by Platforms Type
Chapter 8. Global Online Video Platforms Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- Google, Inc. (YouTube)
- Akamai Technologies, Inc.
- Brightcove, Inc.
- Comcast Corporation
- Limelight Networks, Inc.
- Telstra Corporation Limited
- RTL Group S.A. (SpotX, Inc.)
- Panopto, Inc.
- Kaltura, Inc.
- MediaMelon, Inc.
Methodology
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