North America Oat Milk Market By Source (Conventional and Organic), By Packaging (Carton, Bottle and Other Packaging), By Product (Flavored and Plain), By Application (Food and Beverages), By Country, Industry Analysis and Forecast, 2020 - 2026

The North America Oat Milk Market is expected to witness market growth of 12.6% CAGR during the forecast period (2020-2026).

Oat milk refers to lactose-free plant-based drink largely used as an alternative for dairy milk in tea, coffee, smoothies, and numerous other health drinks. Oat milk is rich in potassium, calcium, iron, and vitamin D and contains ample proportion of protein and calcium. Consumption of calcium in sufficient amount decreases the possibility of osteoporosis and is also helpful in the proper functioning of muscle and nerve, and maintaining cardiovascular health. These health benefits provided by oat milk, helps in growing the demand, moreover, increasing cases of lactose intolerance among population has positively impacted the market growth. In addition to it, due to the Covid-19 pandemic, people are now more conscious towards their health and the health benefits associated with the Oat Milk has resulted in increasing sales of oat milk.

Stringent regulations by FDA on labelling in the U.S. have made it compulsory for oat milk manufactures to stipulate the concentration of fat, natural sugar, and protein on packing. This guideline increases the market competition as industry players are shifting towards organic solutions to attract health-conscious consumers. Similarly, these rules and regulations help industry players in competing with other manufacturers, hence increasing their market share.

In the past few years, large-scale retailers like Target and Walmart, have been responsible for increasing demand of organic oat milk. High standards of living, initiatives by government organizations, and rising purchasing efficiency of consumers are fuelling the market in developing countries. Additionally, the higher price of organic oat milk products and the absence of promotional activities are expected to impede the segment growth.

Based on Source, the market is segmented into Conventional and Organic. Based on Packaging, the market is segmented into Carton, Bottle and Other Packaging. Based on Product, the market is segmented into Flavored and Plain. Based on Application, the market is segmented into Food and Beverages. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Hain Celestial Group, Inc., PepsiCo, Inc., Danone S.A., Campbell Soup Company (Pacific Food), Elmhurst 1925 (Elmhurst Milked, LLC), Califia Farms LP, Happy Planet Foods, Inc., Rise Brewing Co., Thrive Market, Inc. and Oatly AB (Cereal Base Ceba AB).

Scope of the Study

Market Segments covered in the Report:

By Source

• Conventional
• Organic

By Packaging

• Carton
• Bottle
• Other Packaging

By Product

• Flavored
• Plain

By Application

• Food
• Beverages

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• The Hain Celestial Group, Inc.
• PepsiCo, Inc.
• Danone S.A.
• Campbell Soup Company (Pacific Food)
• Elmhurst 1925 (Elmhurst Milked, LLC)
• Califia Farms LP
• Happy Planet Foods, Inc.
• Rise Brewing Co.
• Thrive Market, Inc.
• Oatly AB (Cereal Base Ceba AB).

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