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United Kingdom (UK) Amazon 2020 Prime Day

  • ID: 5233934
  • Report
  • November 2020
  • Region: United Kingdom
  • 53 pages
  • GlobalData

FEATURED COMPANIES

  • Amazon
  • AO.com
  • Currys PC World
  • eBay
  • John Lewis & Partners
1h Free Analyst Time

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Summary

"United Kingdom (UK) Amazon 2020 Prime Day" report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

Scope
  • 51.4% of people with access to an Amazon Prime account bought at least one item on Amazon Prime Day 2020.
  • 44.7% of Amazon Prime Day shoppers purchased electricals and technology, making it the most popular product category purchased.
  • 61.9% of consumers agree that Amazon Prime Day is an important shopping event for them, an increase of 4.2ppts on 2019, proving that the event is growing in importance for consumers.
Reasons to Buy
  • Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
  • Use our in-depth consumer insight to learn about the reasons why consumers did or did not make a Prime Day purchase.
  • Use our in-depth analysis to understand which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
  • Use our in-depth analysis to understand which alternative retailers consumers made purchases with on Prime Day.
  • Use our in-depth analysis to understand impulse and planned purchase behaviours across categories on Prime Day.
  • Use our in-depth analysis to understand the impact of COVID-19 on Prime Day spend and buying dynamics across product categories.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon
  • AO.com
  • Currys PC World
  • eBay
  • John Lewis & Partners
Consumer attitudes
  • Penetration
  • Shopper profile
  • Financing attitudes
  • Barriers to purchase
  • Amazon Prime Day ratings and expectations
Electricals & technology
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Clothing & accessories
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Health & beauty
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Entertainment & leisure
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Homewares & furniture
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Speciality food & drink
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Miscellaneous
  • Average spend
  • Buying dynamics
  • Impulse purchasing
Methodology & contacts

List of Tables
  • Average spend on electricals & technology, 2020 and 2019
  • Electricals & technology products purchased, 2020 and 2019
  • Average spend on clothing & accessories, 2020 and 2019
  • Clothing & accessories products purchased, 2020 and 2019
  • Average spend on health & beauty, 2020 and 2019
  • Health & beauty products purchased, 2020 and 2019
  • Average spend on entertainment & leisure, 2020 and 2019
  • Entertainment & leisure products purchased, 2020 and 2019
  • Average spend on homewares & furniture, 2020 and 2019
  • Homewares & furniture products purchased, 2020 and 2019
  • Average spend on speciality food & drink, 2020 and 2019
  • Speciality food & drink products purchased, 2020 and 2019
  • Average spend on miscellaneous items, 2020 and 2019
  • Miscellaneous items purchased, 2020 and 2019
List of Figures
  • Amazon Prime penetration, 2020
  • Amazon Prime penetration breakdown, 2020
  • Amazon Prime Day shopper penetration, 2020
  • Amazon Prime Day shopper profile, 2020
  • Financing attitudes, 2020 and 2019
  • Prime Day total spending, 2020 and 2019
  • Amazon ratings across key measures, 2020 and 2019
  • Barriers to Prime Day purchase, 2020 and 2019
  • Prime Day purchase recipients, 2020 and 2019
  • Device usage for browsing and purchasing Prime Day products, 2020
  • Fulfilment options for browsing and purchasing Prime Day products, 2020
  • Impact of timing for Prime Day purchases, 2020 and 2019
  • Prime Day sign up behaviours, 2020 and 2019
  • Prime Day discount expectations, 2020 and 2019
  • Prime Day agreement and disagreement statements, 2020 and 2019
  • Prime Day small business incentive participation, 2020
  • Prime Day alternative retailers, 2020
  • Prime Day alternative retailers decision factors, 2020
  • Electricals & technology penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - electricals & technology, 2020 and 2019
  • Clothing & accessories penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - clothing & accessories, 2020 and 2019
  • Health & beauty penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - health & beauty, 2020 and 2019
  • Entertainment & leisure penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - entertainment & leisure, 2020 and 2019
  • Homewares & furniture penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - Homewares & furniture, 2020 and 2019
  • Speciality food & drink penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - Speciality food & drink, 2020 and 2019
  • Miscellaneous items penetration overall for 2020 and 2019, and by demographic, 2020
  • Planned/impulse purchases - Miscellaneous items, 2020 and 2019
Note: Product cover images may vary from those shown
  • Amazon
  • AO.com
  • Currys PC World
  • eBay
  • John Lewis & Partners
Note: Product cover images may vary from those shown
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