+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Review of Digital Onboarding Best Practices in Russia 2020 - Market Analysis and Trends, Rating, 100+ Best Practices

  • ID: 5234083
  • Report
  • September 2020
  • Region: Russia
  • 276 pages
  • Markswebb
1 of 4

FEATURED COMPANIES

  • 2GIS
  • Citymobil
  • HeadHunter
  • Mosenergosbyt
  • Samokat
  • Trello
  • MORE

The subject of the study is the mechanics of onboarding in mobile applications and websites. Key study question was: ''How to solve digital business problems using onboarding mechanics: increase conversions, accompany, train, activate and return customers, reduce the load on internal services?''.

The publisher analyzed 212 digital services across 10 digital business industries. The researching team's specialists have compiled 9 user scripts for mobile applications and websites. The team went through each of the possible step by step. The publisher also organized 10 conversations with industry experts to study how the business implements onboarding mechanics, how they measure their effectiveness, which solutions are better for achieving goals.

The publisher chose 90 best practices out of 650 solutions. Based on the selected materials, the publisher has prepared universal recommendations for the development of onboarding in various digital channels. All solutions are systematized on a map of 22 business tasks at 8 stages of the customer journey.

The study was conducted in August-September 2020. The study results include: list of 100+ examples of the best practices in the various industries, typical UX-problems of onboarding implementations, comparative analysis of used onboarding mechanics, universal recommendations and insights, boxed solutions for digital onboarding.

Who Will Benefit From This Research?

Top managers of financial companies:
1. Be aware of trends, get a general idea of what is happening in the market.
2. The ability to publicly demonstrate research results, increasing your expert status.

Product managers/directors of mobile, digital banking/product teams:
1. Use research results to achieve your KPIs.
2. Find the best solutions to customer problems and adapt them to their business or copy directly.
3. Justify your own product solutions.

PR and marketing:
1. Use for reporting successful solutions
2. Analytical base about the market for marketing strategy/presentations/own research, etc.

Sellers:
1. Using materials as a product guide for potential customers.
2. The basis for creating a technological platform for aggregating the best market practices.
3. Evaluation of the methodology from the research base to understand the attractiveness of the market.

Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 2GIS
  • Citymobil
  • HeadHunter
  • Mosenergosbyt
  • Samokat
  • Trello
  • MORE
  1. About the Study
  2. Key Findings of the Study
  3. Needs of Target Audiences of the Report
  4. Study Methodology
  5. Best Onboarding Practices
  6. Recommendations for the Implementation and Implementation of Onboarding Mechanics
  7. About
Note: Product cover images may vary from those shown
3 of 4

FEATURED COMPANIES

  • 2GIS
  • Citymobil
  • HeadHunter
  • Mosenergosbyt
  • Samokat
  • Trello
  • MORE
Research findings include:
  • Insights and best practices will give you an insight into all the adaptation experience gained in various sectors of digital business.
  • Base of detailed descriptions of 90 best practices will significantly save time with analytics and work on digital products.
  • CJM of various products helps you find additional sections of the customer journey that can be digitized, which optimizes the consumption of internal company resources.
  • Base of 90 best practices. A detailed description of the best practices will reduce the time for analytics and thereby accelerate the time to market for digital products and functions.
  • Material for generating marketing hypotheses. A market overview will help you avoid repetitions that look like borrowed from other market players, as well as help you find trends in the presentation of information.
Note: Product cover images may vary from those shown
4 of 4
  • 2GIS
  • Adidas
  • Adidas Training
  • Agoda
  • Airbnb
  • Aliexpress
  • Amocrm
  • Apple Music
  • Apple Tips
  • Aviasales
  • BelkaCar
  • bitrix24
  • Booking.com
  • Bookmate
  • BOOM
  • BP
  • Clash of Clans
  • Decathlon
  • Delivery Club
  • DNS
  • Domino's Pizza
  • Dropbox
  • Duolingo
  • DuRecorder
  • Elementaree.ru
  • Facebook
  • FIFA Football
  • Geekbrains
  • Gett
  • Gmail
  • goods.ru
  • Google Lens
  • Google Maps
  • Google Analytics
  • Google Drive (+ google.documents)
  • Grow Food
  • Hay Day
  • HeadHunter
  • Hotels.com
  • HubSpot
  • Humanity
  • Idram
  • Instagram
  • ivi
  • joom
  • Lamoda
  • Level Kitchen
  • Mail.ru
  • Maxim
  • MEGOGO
  • Memrise
  • miro
  • Mi-Store
  • Mixit
  • Momondo
  • MyBook
  • Nike Training Club
  • OBI
  • okko
  • OneTwoTrip
  • Ozon
  • Ozon.Card
  • Ozon.Travel
  • Papa John's Pizza
  • PayPal
  • Petstory
  • Plants vs. Zombies
  • PROFI for Profi
  • Profi.ru
  • PSY
  • QIWI
  • Readymag
  • S7
  • Samsung
  • SendPulse
  • Sephora
  • Seven
  • Shell
  • Skillbox
  • SkillFactory
  • Skyeng
  • Skype
  • Skyscanner
  • SmartMed
  • Start.ru
  • Storytel
  • Stripo
  • Subway Surf
  • Tele2
  • Telegram
  • The Sims
  • Tik Tok
  • Tilda
  • Trello
  • Tripadvisor
  • Twitter
  • UNI QLO
  • VK
  • What'sApp
  • Whoosh
  • Wildberries
  • Wix
  • Worki
  • Worksection
  • YouDo
  • YouDrive
  • YouTube
  • YouTube Music
  • Zoom
  • Avito
  • Alphabet of taste
  • Ak Bars Bank
  • Alfa Direct
  • Alfa-Bank
  • Alfa-Bank
  • Alfa-Capital
  • AlfaStrakhovanie
  • Afisha
  • Auchan
  • Aeroflot
  • Bank Zenit
  • Russian Standard Bank
  • Home Credit Bank
  • Beru
  • Beeline
  • BCS Bank
  • BCS Broker
  • VkusVill
  • Vkusomaniya
  • VSK
  • VTB
  • Gazpromneft
  • Globus
  • State services
  • Delimobil
  • DeloBank
  • Children's World
  • Dodo Pizza
  • DomClick
  • Dochki-Sinochki
  • Edadil
  • Golden Apple
  • Il de Beaute
  • Ingosstrakh
  • Kinopoisk HD
  • Kinohod
  • Korablik Wallet
  • Local kitchen
  • L'Etoile
  • Leroy Merlin
  • Liters
  • Lukoil
  • M. Video
  • MGTS
  • Megaplan
  • MegaFon
  • Modulbank
  • Mosenergosbyt
  • MTS
  • MTS. Library
  • Netology
  • Cloud Mail.ru
  • OnLime
  • Moscow parking
  • Perekrestok
  • Petrovich
  • Post Bank
  • Promsvyazbank
  • Raiffeisenbank
  • Player / Cashier
  • Rivet
  • Rosbank
  • Rosgosstrakh
  • Rosneft
  • Rostelecom
  • Samokat
  • Sberbank of Russia
  • Sberbank of Russia
  • Sberbank of Russia Investor
  • Sberbank of Russia Investor
  • Sberbank of Russia
  • Citymobil
  • Sovcombank (Halva)
  • SOGAZ
  • Sportmaster
  • Taximeter (Yandex.Taxi)
  • Tanuki
  • Tinkoff Bank
  • Tinkoff Bank Investments
  • Tinkoff Mobile
  • Tochka Bank
  • Tutu.ru
  • Uzhin doma
  • Utkonos
  • Finam
  • FTS for individuals
  • Slimming in 30 days
  • CIAN
  • Chef Market
  • Ecomarket
  • Eldorado
  • Yula
  • Yakitoria
  • Yandex Flights
  • Yandex.Aviation
  • Yandex.Afisha
  • Yandex.Money
  • Yandex.Disk
  • Yandex.Drive
  • Yandex.Power (+ Yandex.Lavka)
  • Yandex.Fueling
  • Yandex.Health
  • Yandex.Maps
  • Yandex.Market
  • Yandex.Music
  • Yandex.Navigator
  • Yandex.Mail
  • Yandex.Taxi
Note: Product cover images may vary from those shown
Adroll
adroll