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Black Friday in United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

  • ID: 5236640
  • Report
  • December 2020
  • Region: United Kingdom
  • 158 pages
  • GlobalData

FEATURED COMPANIES

  • Aldi
  • Co-op
  • Home Bargains
  • Morrisons
  • Superdrug
  • Toolstation
1h Free Analyst Time

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Summary

Black Friday in United Kingdom (UK) 2020 report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope
  • The Black Friday market declined this year as fewer consumers decided to shop and the consumers who did engage with the Black Friday promotional events, spent less during the promotional window. The decline in Black Friday’s typical explosiveness could be attributed to retailers heavy discounting throughout 2020.
  • Christmas spend was brought forward this year, with a significant percentage of consumers shopping their Christmas gifts during the Black Friday promotional period. The extension of the Black Friday promotional window coupled with fears of depleted stock, led to a significant percentage of shoppers purchasing items earlier than 27 November.
  • Stores classified as essential experienced a great advantage over non-essential retail stores, due to mass lockdowns imposed throughout most of the UK. Tesco made a big impact this year, where it was very popular amongst consumers across several categories.
  • The demand for health and beauty products grew this year and a significant proportion of shoppers purchased products within this category on Black Friday. Average health and beauty spend grew considerably and the influence of online pureplays grew stronger as a result of the lockdown measures forcing retailers to close their stores.
Reasons to Buy
  • Use our in-depth consumer insight to discover what consumers are purchasing during the Black Friday period and whether shoppers are waiting to the official day to make purchases in case of further discounting later during the period.
  • Understand who consumers are purchasing for and how much they are spending so marketing can be geared to the right audience.
  • Examine the reasons why consumers are going to certain retailers for particular products to ascertain where retailers can steal share and maximise sales potential.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aldi
  • Co-op
  • Home Bargains
  • Morrisons
  • Superdrug
  • Toolstation
THE KEY FINDINGS
  • Definitions
  • Black Friday loses some lustre as heavy discounting throughout 2020 ensure shoppers did not have to wait
  • Christmas comes earlier this year as consumers utilise the promotional period to make gifting budgets stretch further
  • Essential shops take the cake thanks to non-essential store closures
  • Growing demand for health & beauty brings it a step above the rest this year
  • Trend insight - stores
  • Trend insight - online
  • Trend insight - anti Black Friday
CONSUMER ATTITUDES
  • Black Friday penetration
  • Black Friday participation
  • Barriers to purchase
  • Financial wellbeing
  • Black Friday spending
  • Financing spending
  • Purchasing dates
  • Impact on timing
  • Impact on Christmas spend
  • Purchasing recipients
  • Research
  • Retailer promotions
  • Consumer attitudes to deals
  • Percentage of online spend
  • Consumer preferences
  • Consumer expectations
  • Black Friday & Cyber Monday statements
  • Retailer ratings - grocers
  • Retailer ratings - non-grocers
ELECTRICALS & TECHNOLOGY
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Amazon electricals
CLOTHING & FOOTWEAR
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
HEALTH & BEAUTY
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
ENTERTAINMENT & LEISURE
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
HOMEWARES, FURNITURE & DIY
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Consumer attitudes
SPECIALTY FOOD & DRINK
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
MISCELLANEOUS PRODUCTS
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
METHODOLOGY & CONTACTS
  • Technical details: consumer survey work
List of Tables
  • Impact of Black Friday / Cyber Monday period on timing of purchasing,
  • Retailer ratings across key measures - grocers, 2020
  • Retailer ratings across key measures - non-grocers, 2020
  • Retailers used - Electricals & technology ppt change 2019 to 2020
  • Products purchased Audio visual, 2019 & 2020
  • Retailers used Audio visual, 2018 & 2019
  • Products purchased Computers & tablets, 2019 & 2020
  • Retailers used Computers & tablets, 2019 & 2020
  • Products purchased Gaming hardware, 2019 & 2020
  • Retailers used Gaming hardware, 2019 & 2020
  • Products purchased Home appliances, 2019 & 2020
  • Retailers used Home appliances, 2019 & 2020
  • Products purchased Personal grooming, 2019 & 2020
  • Retailers used Personal grooming, 2019 & 2020
  • Products purchased Amazon hero products, 2019 & 2020
  • Retailers used - Clothing & footwear ppt change 2019 to 2020
  • Products purchased Clothing, 2019 & 2020
  • Retailers used Clothing, 2019 & 2020
  • Products purchased Accessories, 2019 & 2020
  • Retailers used Accessories, 2019 & 2020
  • Products purchased Footwear, 2019 & 2020
  • Retailers used Footwear, 2019 & 2020
  • Retailers used - Health & beauty ppt change 2019 to 2020
  • Products purchased Health & Beauty overall, 2019 & 2020
  • Retailers used -Entertainment & leisure ppt change 2019 to 2020
  • Products purchased Entertainment & books, 2019 & 2020
  • Retailers used Entertainment & books, 2019 & 2020
  • Products purchased Sports & leisure, 2019 & 2020
  • Retailers used Sports & leisure, 2019 & 2020
  • Products purchased Toys & games, 2019 & 2020
  • Retailers used Toys & games, 2019 & 2020
  • Retailers used -Homewares, furniture & DIY ppt change 2019 to 2020
  • Products purchased Homewares, 2019 & 2020
  • Retailers used Homewares, 2019 & 2020
  • Products purchased DIY & Gardening, 2019 & 2020
  • Retailers used DIY & Gardening, 2019 & 2020
  • Products purchased Floorcoverings, 2019 & 2020
  • Retailers used Floorcoverings, 2019 & 2020
  • Products purchased Furniture, 2019 & 2020
  • Retailers used Furniture, 2019 & 2020
  • Retailers used -Specialty food & drink ppt change 2019 to 2020
  • Products purchased Food & nutrition, 2019 & 2020
  • Retailers used Food & nutrition, 2019 & 2020
  • Products purchased Drinks, 2019 & 2020
  • Retailers used Drinks, 2019 & 2020
  • Retailers used -Miscellaneous products ppt change 2019 to 2020
  • Products purchased Pet care, 2019 & 2020
  • Retailers used Pet care, 2019 & 2020
  • Products purchased Seasonal, 2019 & 2020
  • Retailers used Seasonal, 2019 & 2020
  • Products purchased Stationery, 2019 & 2020
  • Retailers used Stationery, 2019 & 2020
List of Figures
  • Black Friday shopper penetration, overall (2020 and 2019) and by demographic and region, 2020
  • Black Friday / Cyber Monday participation, 2019 and 2020
  • Barriers to Purchase, 2019 & 2020
  • Financial wellbeing compared to last year, 2019 & 2020
  • Black Friday / Cyber Monday spending compared to last year, 2019 & 2020
  • Black Friday / Cyber Monday, reasons for spending more, 2020
  • Black Friday / Cyber Monday, reasons for spending less, 2020
  • How consumers financed Black Friday spending, 2019 & 2020
  • What day did consumers purchase on, 2019 & 2020
  • Impact of Black Friday/Cyber Monday period on timing of purchasing, 2019 & 2020
  • Influence of Black Friday/Cyber Monday promotional period on Christmas gift purchasing, 2019 & 2020
  • Sectors consumers purchased when buying Christmas gifts, 2020
  • Who were the items for, 2019 & 2020
  • Research methods, 2019 & 2020
  • Retailers that did the best job of promoting Black Friday / Cyber Monday, 2020 and ppt change on 2019
  • Which retailer is the first port of call when looking for Black Friday purchases?, 2020 and change on 2019
  • Do you expect retailers to offer deals, and do they influence where you shop?
  • Proportion of online spend for Black Friday / Cyber Monday, 2019 and 2020
  • What sort of deals are most appealing / taken advantage of during Black Friday / Cyber Monday
  • Agreement and disagreement with statements about Black Friday & Cyber Monday, 2020 and change on 2019
  • What's driving retailer selection (electricals & technology), 2020, & ppt change on 2019
  • Consumers using each channel for purchasing electricals & technology (browsed & purchased), 2020
  • Consumers using each store type for purchasing electricals & technology (browsed & purchased), 2020
  • Consumers using each device for purchasing electricals & technology (browsed & purchased), 2020
  • Fulfilment options for Black Friday electricals & technology purchases made online, 2019 & 2020
  • Average spend on electricals & technology & change on last year
  • Proportion of online spend for electricals & technology, 2019 & 2020
  • Top 10 retailers shopped at for electricals & technology, 2019 & 2020
  • Black Friday electricals & technology penetration, overall and by demographic, 2019 & 2020
  • Black Friday Audio Visual penetration, overall and by demographic, 2019 & 2020
  • Television purchasing dynamics, 2019 & 2020
  • Black Friday Computers & tablets penetration, overall and by demographic, 2019 & 2020
  • Black Friday Gaming hardware penetration, overall and by demographic, 2019 & 2020
  • Black Friday Home appliances penetration, overall and by demographic, 2019 & 2020
  • Black Friday Personal grooming penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (overall electricals & technology), 2019 & 2020
  • Planned/impulse purchases (within electricals & technology), 2019 & 2020
  • Amazon hero products penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (of Amazon hero products), 2019 & 2020
  • Planned/impulse purchases (within Amazon hero products), 2019 & 2020
  • Ordering dynamics (of Amazon hero products)
  • What's driving retailer selection (clothing & footwear), 2020, and ppt change on 2019
  • Consumers using each channel for purchasing clothing & footwear (browsed & purchased), 2020
  • Consumers using each store type for purchasing clothing & footwear (browsed & purchased), 2020
  • Consumers using each device for purchasing clothing & footwear (browsed & purchased), 2020
  • Fulfilment options for Black Friday clothing & footwear purchases made online, 2020
  • Average spend on clothing & footwear and change on last year
  • Proportion of online spend for clothing & footwear, 2019 & 2020
  • Top 10 retailers shopped at for clothing & footwear, 2019 & 2020
  • Black Friday clothing & footwear penetration, overall and by demographic, 2019 & 2020
  • Black Friday Clothing penetration, overall and by demographic, 2019 & 2020
  • Black Friday Accessories penetration, overall and by demographic, 2019 & 2020
  • Black Friday Footwear penetration, overall and by demographic, 2019 & 2020
  • Agreement and disagreement with statements about Black Friday & Cyber Monday purchases of clothing & footwear items, 2020
  • Planned/impulse purchases (overall clothing & footwear), 2019 & 2020
  • Planned/impulse purchases (within clothing & footwear), 2019 & 2020
  • What's driving retailer selection (health & beauty), 2020
  • Consumers using each channel for purchasing health & beauty (browsed & purchased), 2020
  • Consumers using each store type for purchasing health & beauty (browsed & purchased), 2020
  • Consumers using each device for purchasing health & beauty (browsed & purchased), 2020
  • Fulfilment options for Black Friday health & beauty purchases made online, 2020
  • Average spend on health & beauty and change on last year
  • Proportion of online spend for health & beauty, 2019 & 2020
  • Top 10 retailers shopped at for health & beauty, 2019 & 2020
  • Black Friday health & beauty penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (overall health & beauty), 2019 & 2020
  • Type of health and beauty purchases during Black Friday / Cyber Monday promotions
  • What's driving retailer selection (entertainment & leisure), 2020, & ppt change on 2019
  • Consumers using each channel for purchasing entertainment & leisure (browsed & purchased), 2020
  • Consumers using each store type for purchasing entertainment & leisure (browsed & purchased), 2020
  • Consumers using each device for purchasing entertainment & leisure (browsed & purchased), 2020
  • Fulfilment options for Black Friday entertainment & leisure purchases made online, 2019 & 2020
  • Average spend on entertainment & leisure and change on last year
  • Proportion of online spend for entertainment & leisure, 2019 & 2020
  • Top 10 retailers shopped at for entertainment & leisure, 2019 & 2020
  • Black Friday entertainment & leisure penetration, overall and by demographic, 2019 & 2020
  • Black Friday Entertainment & books penetration, overall and by demographic, 2019 & 2020
  • Black Friday Sports & leisure penetration, overall and by demographic, 2019 & 2020
  • Black Friday Toys & games penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (overall entertainment & leisure), 2019 & 2020
  • Planned/impulse purchases (within entertainment & leisure), 2019 & 2020
  • What's driving retailer selection (homewares, furniture & DIY), 2020, & ppt change on 2019
  • Consumers using each channel for purchasing homewares, furniture & DIY (browsed & purchased), 2020
  • Consumers using each store type for purchasing homewares, furniture & DIY (browsed & purchased), 2020
  • Consumers using each device for purchasing homewares, furniture & DIY (browsed & purchased), 2020
  • Fulfilment options for Black Friday homewares, furniture & DIY purchases made online, 2019 & 2020
  • Average spend on homewares, furniture & DIY & change on last year
  • Proportion of online spend for homewares, furniture & DIY, 2019 & 2020
  • Top 10 retailers shopped at for homewares, furniture & DIY, 2019 & 2020
  • Black Friday homewares, furniture & DIY penetration, overall and by demographic, 2019 & 2020
  • Black Friday Homewares penetration, overall and by demographic, 2019 & 2020
  • Black Friday DIY & Gardening penetration, overall and by demographic, 2019 & 2020
  • Black Friday Floorcoverings penetration, overall and by demographic, 2019 & 2020
  • Black Friday Furniture penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (overall homewares, furniture & DIY), 2019 & 2020
  • Planned/impulse purchases (within homewares, furniture & DIY), 2019 & 2020
  • Was delivery before Christmas a factor in whether or not to purchase furniture?, 2019 & 2020
  • What's driving retailer selection (specialty food & drink), 2020, and ppt change on 2019
  • Consumers using each channel for purchasing specialty food & drink (browsed & purchased), 2020
  • Consumers using each store type for purchasing specialty food & drink (browsed & purchased), 2020
  • Consumers using each device for purchasing specialty food & drink (browsed & purchased), 2020
  • Fulfilment options for Black Friday specialty food & drink purchases made online, 2019 & 2020
  • Average spend on specialty food & drink & change on last year
  • Proportion of online spend for specialty food & drink, 2019 & 2020
  • Top 10 retailers shopped at for specialty food & drink, 2019 & 2020
  • Black Friday specialty food & drink penetration, overall and by demographic, 2019 & 2020
  • Black Friday Food & nutrition penetration, overall and by demographic, 2019 & 2020
  • Black Friday Drinks penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (overall specialty food & drink), 2019 & 2020
  • Planned/impulse purchases (within specialty food & drink), 2019 & 2020
  • What's driving retailer selection (miscellaneous products), 2020, and ppt change on 2019
  • Consumers using each channel for purchasing miscellaneous products (browsed & purchased), 2020
  • Consumers using each store type for purchasing miscellaneous products (browsed & purchased), 2020
  • Consumers using each device for purchasing miscellaneous products (browsed & purchased), 2020
  • Fulfilment options for Black Friday miscellaneous products purchases made online, 2019 & 2020
  • Average spend on miscellaneous products & change on last year
  • Proportion of online spend for miscellaneous products, 2019 & 2020
  • Top 10 retailers shopped at for miscellaneous products, 2019 & 2020
  • Black Friday miscellaneous products penetration, overall and by demographic, 2019 & 2020
  • Black Friday Pet care penetration, overall and by demographic, 2019 & 2020
  • Black Friday Seasonal penetration, overall and by demographic, 2019 & 2020
  • Black Friday Stationery penetration, overall and by demographic, 2019 & 2020
  • Planned/impulse purchases (overall miscellaneous products), 2019 & 2020
  • Planned/impulse purchases (within miscellaneous products), 2019 & 2020
Note: Product cover images may vary from those shown
  • All birds
  • Aldi
  • Amazon
  • AO.com
  • Argos
  • ASDA
  • ASOS
  • Beauty Bay
  • Boots
  • Boohoo.com
  • B&M
  • B&Q
  • CeX
  • Co-op
  • Costco
  • Clas Ohlson
  • Debenhams
  • Decathlon
  • Dixons Carphone
  • Dobbies
  • Dunelm
  • Euronics
  • Fragrance Direct
  • GAME
  • Go outdoors
  • Halfords/Cycle republic
  • H&M
  • HMV
  • Homebase
  • Home Bargains
  • Hotel Chocolat
  • House of Fraser
  • Hush
  • Iceland
  • IKEA
  • JD Sports
  • John Lewis & Partners
  • Lidl
  • Littlewoods
  • Makro
  • Marks & Spencer
  • Microsoft/Xbox Live/Xbox Video
  • Moonpig.com
  • Morrisons
  • Next
  • Nicolas
  • Nike
  • Oliver Bonas
  • Pandora
  • Pets at Home
  • Poundland
  • Pretty Little Thing
  • Sainsbury's
  • SCS
  • Smyths Toys
  • Sofology
  • Sports Direct
  • Superdrug
  • Tesco
  • The Body Shop
  • The Disney Store
  • The Entertainer
  • The Perfume Shop
  • The Range
  • The Works
  • TK Maxx
  • Toolstation
  • Topps Tiles
  • Very.co.uk
  • Waitrose
  • White Stuff
  • Wickes
  • Wiggle
  • Wilko
  • Zara
  • The Body Shop
  • The Perfume Shop
  • The Range
  • The Works
  • TK Maxx
  • Topshop
  • Very.co.uk
  • Virgin Wines
  • Waitrose & Partners
  • Waterstones
  • WH Smith
  • Wilko
  • Zara
Note: Product cover images may vary from those shown
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