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Internet Advertising Market By Platform Type, Enterprise Size, Industry Vertical, and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027

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    Report

  • 470 Pages
  • November 2020
  • Region: Global
  • Allied Market Research
  • ID: 5237535
Description Jump to:
Internet advertising is a process of marketing or promoting a business or brand and its products or services over the internet to obtain website traffic as well as to deliver and target the marketing messages to exact customers. An important aspect of internet advertising is the quick promotion of product information with no geographical boundary limits. Various types of internet advertising are banner ads, social networking ads, email advertising, search engine results pages, online classified ads, pop-ups, and contextual ads. The benefits of internet advertising include easy global coverage, affordable prices, 24/7 advertising, and ability to target a very specific segment of people.

The extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms are the major factors that drive the market. In addition, the growing interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising hinders the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the growth of the internet advertising market during the forecast period.

The internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. On the basis of type, it is categorized into search engine advertising/search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and others. Based on platform, it is classified into mobile; laptop, desktop, & tablets; and others. As per the enterprise size, it is bifurcated into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is divided automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transport & tourism, IT & telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The company profiles of the internet advertising market players included in this report are Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC.

KEY BENEFITS FOR STAKEHOLDERS
  • The study provides in-depth analysis of the internet advertising market along with current trends and future estimations to explain imminent investment pockets.
  • Information about key drivers, restrains, & opportunities and their impact analysis on the internet advertising market is provided in the report.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of the internet advertising market for the period 2020-2027 is provided to determine the market potential.

Key market segments

By Platform Type
  • Mobile
  • Laptop, Desktop, & Tablets
  • Others

By Ad Format
  • Search Engine Advertising/Search Engine Marketing
  • Display Advertising
  • Mobile Advertising
  • Social Media Advertising
  • Video Advertising
  • Online Classifieds Ads
  • Others

By Pricing/Revenue Model.

Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
  • Performance Based Advertising
  • Hybrid
  • Others

By Enterprise Size.

Large Enterprises
  • Small & Medium-Sized Enterprises

By Industry Vertical.

Automotive
  • Healthcare
  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • Transport & Tourism
  • IT & Telecom
  • Others

By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players
  • Alibaba Group Holding Limited
  • Google LLC
  • Baidu, Inc.
  • Amazon.com, Inc.
  • International Business Machines Corporation
  • Facebook, Inc.
  • Microsoft Corporation
  • Twitter Inc.
  • Verizon Communications Inc.
  • Hulu LLC.

Table of Contents

Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools & Models
Chapter 2: Executive Summary
2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.2. CXO Perspective
Chapter 3: Market Overview
3.1. Market Definition and Scope
3.2. Key Forces Shaping Internet Advertising Market
3.3. Market Dynamics
3.3.1. Drivers
3.3.1.1. Extensive Adoption of Smartphones and Emergence of High Speed Internet
3.3.1.2. Proliferation of Social Media
3.3.1.3. Growing Advertising Spends on Digital Media Across Various Industries
3.3.1.4. Growing Popularity of Streaming Platforms
3.3.1.5. Growing Interest of Business Owners for Online Advertising Due to Covid-19 to Increase Brand Awareness
3.3.2. Restraints
3.3.2.1. Rising Adoption of Ad-Blockers to Avoid Online Advertising
3.3.3. Opportunities
3.3.3.1. Emergence of Advertising Automation
3.3.3.2. Rise in Adoption of Identity-Based Pay-Per-Click (Ppc) Marketing
3.4. Market Evolution/ Industry Roadmap
3.5. Impact of Government Regulations on Global Internet Advertising Market
3.6. Patent Analysis
3.6.1. By Region (2000-2020)
3.6.2. By Applicant
3.7. Case Studies
3.7.1. Case Study 01
3.7.2. Case Study 02
3.8. Covid-19 Impact Analysis on Internet Advertising Market
3.8.1. Impact on Market Size
3.8.2. Consumer Trends, Preferences, and Budget Impact
3.8.3. Economic Impact
3.8.4. Regulatory Framework
3.8.5. Key Player Strategies to Tackle Negative Impact
3.8.6. Opportunity Window
Chapter 4: Internet Advertising Market, by Platform Type
4.1. Overview
4.2. Mobile
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.2. Market Size and Forecast, by Region
4.2.3. Market Analysis, by Country
4.3. Desktop & Laptop
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast, by Region
4.3.3. Market Analysis, by Country
4.4. Others
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.2. Market Size and Forecast, by Region
4.4.3. Market Analysis, by Country
Chapter 5: Internet Advertising Market, by Ad Format
5.1. Overview
5.2. Search Engine Advertising/Search Engine Marketing
5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.2.2. Market Size and Forecast, by Region
5.2.3. Market Analysis, by Country
5.3. Display Advertising
5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast, by Region
5.3.3. Market Analysis, by Country
5.4. Mobile Advertising
5.4.1. Key Market Trends, Growth Factors, and Opportunities
5.4.2. Market Size and Forecast, by Region
5.4.3. Market Analysis, by Country
5.5. Social Media Advertising
5.5.1. Key Market Trends, Growth Factors, and Opportunities
5.5.2. Market Size and Forecast, by Region
5.5.3. Market Analysis, by Country
5.6. Video Advertising
5.6.1. Key Market Trends, Growth Factors, and Opportunities
5.6.2. Market Size and Forecast, by Region
5.6.3. Market Analysis, by Country
5.7. Online Classifieds Ads
5.7.1. Key Market Trends, Growth Factors, and Opportunities
5.7.2. Market Size and Forecast, by Region
5.7.3. Market Analysis, by Country
5.8. Others
5.8.1. Key Market Trends, Growth Factors, and Opportunities
5.8.2. Market Size and Forecast, by Region
5.8.3. Market Analysis, by Country
Chapter 6: Internet Advertising Market, by Pricing Model
6.1. Overview
6.2. Cost Per Thousand (Cpm)/Cost-Per-Mille (Cpm)
6.2.1. Key Market Trends, Growth Factors, and Opportunities
6.2.2. Market Size and Forecast, by Region
6.2.3. Market Analysis, by Country
6.3. Performance Based Advertising
6.3.1. Key Market Trends, Growth Factors, and Opportunities
6.3.2. Market Size and Forecast, by Region
6.3.3. Market Analysis, by Country
6.4. Hybrid
6.4.1. Key Market Trends, Growth Factors, and Opportunities
6.4.2. Market Size and Forecast, by Region
6.4.3. Market Analysis, by Country
6.5. Others
6.5.1. Key Market Trends, Growth Factors, and Opportunities
6.5.2. Market Size and Forecast, by Region
6.5.3. Market Analysis, by Country
Chapter 7: Internet Advertising Market, by Enterprise Size
7.1. Overview
7.2. Large Enterprises
7.2.1. Key Market Trends, Growth Factors, and Opportunities
7.2.2. Market Size and Forecast, by Region
7.2.3. Market Analysis, by Country
7.3. Small & Medium Enterprises
7.3.1. Key Market Trends, Growth Factors, and Opportunities
7.3.2. Market Size and Forecast, by Region
7.3.3. Market Analysis, by Country
Chapter 8: Internet Advertising Market, by Industry Vertical
8.1. Overview
8.2. Automotive
8.2.1. Key Market Trends, Growth Factors, and Opportunities
8.2.2. Market Size and Forecast, by Region
8.2.3. Market Analysis, by Country
8.3. Healthcare
8.3.1. Key Market Trends, Growth Factors, and Opportunities
8.3.2. Market Size and Forecast, by Region
8.3.3. Market Analysis, by Country
8.4. Media & Entertainment
8.4.1. Key Market Trends, Growth Factors, and Opportunities
8.4.2. Market Size and Forecast, by Region
8.4.3. Market Analysis, by Country
8.5. Bfsi
8.5.1. Key Market Trends, Growth Factors, and Opportunities
8.5.2. Market Size and Forecast, by Region
8.5.3. Market Analysis, by Country
8.6. Education
8.6.1. Key Market Trends, Growth Factors, and Opportunities
8.6.2. Market Size and Forecast, by Region
8.6.3. Market Analysis, by Country
8.7. Retail & Consumer Goods
8.7.1. Key Market Trends, Growth Factors, and Opportunities
8.7.2. Market Size and Forecast, by Region
8.7.3. Market Analysis, by Country
8.8. Transport & Tourism
8.8.1. Key Market Trends, Growth Factors, and Opportunities
8.8.2. Market Size and Forecast, by Region
8.8.3. Market Analysis, by Country
8.9. It & Telecom
8.9.1. Key Market Trends, Growth Factors, and Opportunities
8.9.2. Market Size and Forecast, by Region
8.9.3. Market Analysis, by Country
8.10. Others
8.10.1. Key Market Trends, Growth Factors, and Opportunities
8.10.2. Market Size and Forecast, by Region
8.10.3. Market Analysis, by Country
Chapter 9: Internet Advertising Market, by Region
9.1. Overview
9.2. North America
9.2.1. Key Market Trends, Growth Factors and Opportunities
9.2.2. Market Size and Forecast, by Platform Type
9.2.3. Market Size and Forecast, by Ad Format
9.2.4. Market Size and Forecast, by Pricing Model
9.2.5. Market Size and Forecast, by Enterprise Size
9.2.6. Market Size and Forecast, by Industry Vertical
9.2.7. Market Analysis by Country
9.2.7.1. U.S.
9.2.7.1.1. Market Size and Forecast, by Platform Type
9.2.7.1.2. Market Size and Forecast, by Ad Format
9.2.7.1.3. Market Size and Forecast, by Pricing Model
9.2.7.1.4. Market Size and Forecast, by Enterprise Size
9.2.7.1.5. Market Size and Forecast, by Industry Vertical
9.2.7.2. Canada
9.2.7.2.1. Market Size and Forecast, by Platform Type
9.2.7.2.2. Market Size and Forecast, by Ad Format
9.2.7.2.3. Market Size and Forecast, by Pricing Model
9.2.7.2.4. Market Size and Forecast, by Enterprise Size
9.2.7.2.5. Market Size and Forecast, by Industry Vertical
9.3. Europe
9.3.1. Key Market Trends, Growth Factors and Opportunities
9.3.2. Market Size and Forecast, by Platform Type
9.3.3. Market Size and Forecast, by Ad Format
9.3.4. Market Size and Forecast, by Pricing Model
9.3.5. Market Size and Forecast, by Enterprise Size
9.3.6. Market Size and Forecast, by Industry Vertical
9.3.7. Market Analysis by Country
9.3.7.1. UK
9.3.7.1.1. Market Size and Forecast, by Platform Type
9.3.7.1.2. Market Size and Forecast, by Ad Format
9.3.7.1.3. Market Size and Forecast, by Pricing Model
9.3.7.1.4. Market Size and Forecast, by Enterprise Size
9.3.7.1.5. Market Size and Forecast, by Industry Vertical
9.3.7.2. Germany
9.3.7.2.1. Market Size and Forecast, by Platform Type
9.3.7.2.2. Market Size and Forecast, by Ad Format
9.3.7.2.3. Market Size and Forecast, by Pricing Model
9.3.7.2.4. Market Size and Forecast, by Enterprise Size
9.3.7.2.5. Market Size and Forecast, by Industry Vertical
9.3.7.3. France
9.3.7.3.1. Market Size and Forecast, by Platform Type
9.3.7.3.2. Market Size and Forecast, by Ad Format
9.3.7.3.3. Market Size and Forecast, by Pricing Model
9.3.7.3.4. Market Size and Forecast, by Enterprise Size
9.3.7.3.5. Market Size and Forecast, by Industry Vertical
9.3.7.4. Russia
9.3.7.4.1. Market Size and Forecast, by Platform Type
9.3.7.4.2. Market Size and Forecast, by Ad Format
9.3.7.4.3. Market Size and Forecast, by Pricing Model
9.3.7.4.4. Market Size and Forecast, by Enterprise Size
9.3.7.4.5. Market Size and Forecast, by Industry Vertical
9.3.7.5. Italy
9.3.7.5.1. Market Size and Forecast, by Platform Type
9.3.7.5.2. Market Size and Forecast, by Ad Format
9.3.7.5.3. Market Size and Forecast, by Pricing Model
9.3.7.5.4. Market Size and Forecast, by Enterprise Size
9.3.7.5.5. Market Size and Forecast, by Industry Vertical
9.3.7.6. Rest of Europe
9.3.7.6.1. Market Size and Forecast, by Platform Type
9.3.7.6.2. Market Size and Forecast, by Ad Format
9.3.7.6.3. Market Size and Forecast, by Pricing Model
9.3.7.6.4. Market Size and Forecast, by Enterprise Size
9.3.7.6.5. Market Size and Forecast, by Industry Vertical
9.4. Asia-Pacific
9.4.1. Key Market Trends, Growth Factors and Opportunities
9.4.2. Market Size and Forecast, by Platform Type
9.4.3. Market Size and Forecast, by Ad Format
9.4.4. Market Size and Forecast, by Pricing Model
9.4.5. Market Size and Forecast, by Enterprise Size
9.4.6. Market Size and Forecast, by Industry Vertical
9.4.7. Market Analysis by Country
9.4.7.1. China
9.4.7.1.1. Market Size and Forecast, by Platform Type
9.4.7.1.2. Market Size and Forecast, by Ad Format
9.4.7.1.3. Market Size and Forecast, by Pricing Model
9.4.7.1.4. Market Size and Forecast, by Enterprise Size
9.4.7.1.5. Market Size and Forecast, by Industry Vertical
9.4.7.2. India
9.4.7.2.1. Market Size and Forecast, by Platform Type
9.4.7.2.2. Market Size and Forecast, by Ad Format
9.4.7.2.3. Market Size and Forecast, by Pricing Model
9.4.7.2.4. Market Size and Forecast, by Enterprise Size
9.4.7.2.5. Market Size and Forecast, by Industry Vertical
9.4.7.3. Japan
9.4.7.3.1. Market Size and Forecast, by Platform Type
9.4.7.3.2. Market Size and Forecast, by Ad Format
9.4.7.3.3. Market Size and Forecast, by Pricing Model
9.4.7.3.4. Market Size and Forecast, by Enterprise Size
9.4.7.3.5. Market Size and Forecast, by Industry Vertical
9.4.7.4. Australia
9.4.7.4.1. Market Size and Forecast, by Platform Type
9.4.7.4.2. Market Size and Forecast, by Ad Format
9.4.7.4.3. Market Size and Forecast, by Pricing Model
9.4.7.4.4. Market Size and Forecast, by Enterprise Size
9.4.7.4.5. Market Size and Forecast, by Industry Vertical
9.4.7.5. South Korea
9.4.7.5.1. Market Size and Forecast, by Platform Type
9.4.7.5.2. Market Size and Forecast, by Ad Format
9.4.7.5.3. Market Size and Forecast, by Pricing Model
9.4.7.5.4. Market Size and Forecast, by Enterprise Size
9.4.7.5.5. Market Size and Forecast, by Industry Vertical
9.4.7.6. Rest of Asia-Pacific
9.4.7.6.1. Market Size and Forecast, by Platform Type
9.4.7.6.2. Market Size and Forecast, by Ad Format
9.4.7.6.3. Market Size and Forecast, by Pricing Model
9.4.7.6.4. Market Size and Forecast, by Enterprise Size
9.4.7.6.5. Market Size and Forecast, by Industry Vertical
9.5. LAMEA
9.5.1. Key Market Trends, Growth Factors and Opportunities
9.5.2. Market Size and Forecast, by Platform Type
9.5.3. Market Size and Forecast, by Ad Format
9.5.4. Market Size and Forecast, by Pricing Model
9.5.5. Market Size and Forecast, by Enterprise Size
9.5.6. Market Size and Forecast, by Industry Vertical
9.5.7. Market Analysis by Country
9.5.7.1. Latin America
9.5.7.1.1. Market Size and Forecast, by Platform Type
9.5.7.1.2. Market Size and Forecast, by Ad Format
9.5.7.1.3. Market Size and Forecast, by Pricing Model
9.5.7.1.4. Market Size and Forecast, by Enterprise Size
9.5.7.1.5. Market Size and Forecast, by Industry Vertical
9.5.7.2. Middle East
9.5.7.2.1. Market Size and Forecast, by Platform Type
9.5.7.2.2. Market Size and Forecast, by Ad Format
9.5.7.2.3. Market Size and Forecast, by Pricing Model
9.5.7.2.4. Market Size and Forecast, by Enterprise Size
9.5.7.2.5. Market Size and Forecast, by Industry Vertical
9.5.7.3. Africa
9.5.7.3.1. Market Size and Forecast, by Platform Type
9.5.7.3.2. Market Size and Forecast, by Ad Format
9.5.7.3.3. Market Size and Forecast, by Pricing Model
9.5.7.3.4. Market Size and Forecast, by Enterprise Size
9.5.7.3.5. Market Size and Forecast, by Industry Vertical
Chapter 10: Competitive Landscape
10.1. Key Player Positioning Analysis, 2019
10.2. Top Winning Strategies
10.3. Competitive Dashboard
10.4. Key Developments
10.4.1. New Product Launches
Chapter 11: Company Profile
11.1. Alibaba Group Holdings Limited
11.1.1. Company Overview
11.1.2. Key Executives
11.1.3. Company Snapshot
11.1.4. Operating Business Segments
11.1.5. Product Portfolio
11.1.6. Business Performance
11.1.7. Key Strategic Moves and Developments
11.2. Google LLC
11.2.1. Company Overview
11.2.2. Key Executives
11.2.3. Company Snapshot
11.2.4. Operating Business Segments
11.2.5. Product Portfolio
11.2.6. R&D Expenditure
11.2.7. Business Performance
11.2.8. Key Strategic Moves and Developments
11.3. Baidu , Inc.
11.3.1. Company Overview
Baidu Inc. is a Local Chinese Internet Browser or Search Engine. It Provides Search Result in Mandarin Chinese Language. It is Bundle of Video Search, Web Search, Image, and News and Web Dictionary. It Also Provides Top Search , Search Index, Open Source Platform, Online Market, and Online Advertise, Cloud Storage, Photo Sharing Ugs Based Knowledge, Entertainment , Cyber Security in China. The Company Sells Their Product by Its Direct Sells Team and by Third Party Agency. The Company is Headquartered in Beijing China.
11.3.2. Key Executives
11.3.3. Company Snapshot
11.3.4. Operating Business Segments
11.3.5. Product Portfolio
11.3.6. R&D Expenditure
11.3.7. Business Performance
11.3.8. Key Strategic Moves and Developments
11.4. Microsoft Corporation
11.4.1. Company Overview
11.4.2. Key Executives
11.4.3. Company Snapshot
11.4.4. Operating Business Segments
11.4.5. Product Portfolio
11.4.6. R&D Expenditure
11.4.7. Business Performance
11.4.8. Key Strategic Moves and Developments
11.5. Amazon Web Services, Inc.
11.5.1. Company Overview
11.5.2. Key Executives
11.5.3. Company Snapshot
11.5.4. Operating Business Segments
11.5.5. Product Portfolio
11.5.6. Business Performance
11.5.7. Key Strategic Moves and Developments
11.6. International Business Machines Corporation
11.6.1. Company Overview
11.6.2. Key Executives
11.6.3. Company Snapshot
11.6.4. Operating Business Segments
11.6.5. Product Portfolio
11.6.6. R&D Expenditure
11.6.7. Business Performance
11.6.8. Key Strategic Moves and Developments
11.7. Facebook ,Inc.
11.7.1. Company Overview
11.7.2. Key Executives
11.7.3. Company Snapshot
11.7.4. Operating Business Segments
11.7.5. Product Portfolio
11.7.6. R&D Expenditure
11.7.7. Business Performance
11.7.8. Key Strategic Moves and Developments
11.8. Twitter Inc.
11.8.1. Company Overview
11.8.2. Key Executives
11.8.3. Company Snapshot
11.8.4. Operating Business Segments
11.8.5. Product Portfolio
11.8.6. R&D Expenditure
11.8.7. Business Performance
11.8.8. Key Strategic Moves and Developments
11.9. Verizon Communication Inc.
11.9.1. Company Overview
11.9.2. Key Executives
11.9.3. Company Snapshot
11.9.4. Operating Business Segments
11.9.5. Product Portfolio
11.9.6. Business Performance
11.9.7. Key Strategic Moves and Developments
11.10. Hulu LLC.
11.10.1. Company Overview
11.10.2. Key Executives
11.10.3. Company Snapshot
11.10.4. Operating Business Segments
11.10.5. Product Portfolio
11.10.6. Business Performance
11.10.7. Key Strategic Moves and Developments

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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