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The 'New Normal' for Consumer Goods in Sub-Saharan Africa

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    Report

  • 49 Pages
  • January 2021
  • Region: Africa
  • Euromonitor International
  • ID: 5237701
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The acceleration of e-commerce penetration is expected to continue over the long-term as shifts in consumer behaviour become part of the ‘New Normal’.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

  • Introduction
  • Retail Context
  • Packaged Food
  • Alcoholic Drinks
  • Tobacco
  • Beauty and Personal Care
  • Home Care
  • Consumer Health
  • Conclusion and Strategies to Consider