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Advertising, Public Relations, and Related Services Global Market Report 2024

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    Report

  • 300 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5781397
The advertising, public relations, and related services market size has grown strongly in recent years. It will grow from $878.26 billion in 2023 to $922.29 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The growth observed during the historical period can be attributed to factors such as media expansion, globalization, the digital revolution, brand building, political campaigns, and social and cultural changes.

The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1101.03 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The anticipated growth in the forecast period can be attributed to the dominance of digital marketing, the integration of data analytics, a surge in video content, emphasis on sustainability and corporate social responsibility (CSR), growing concerns about data privacy, and a focus on diversity and inclusion. Key trends expected in the forecast period encompass increased digital advertising spending, the integration of artificial intelligence (AI) in advertising, an emphasis on sustainability in brand messaging, the rise of programmatic advertising, and the adoption of chatbots and conversational marketing.

Advancements in technology are poised to enhance targeted advertising, making it more precise than ever. Leading companies such as Google, Facebook, and Twitter have devised advertisement delivery methods that involve tracking users' online activities, enabling advertisers to deliver tailored ads based on individuals' previous searches. This extends to monitoring users' online shopping, reading habits, job information, income, and more, allowing companies to create comprehensive consumer profiles. These technological improvements in online advertising are anticipated to propel market growth in the forecasted period.

The increasing prevalence of social media usage is expected to drive the growth of the advertising, public relations, and related services market. Social media platforms, facilitating the creation, sharing, and interaction of content, boast billions of active users globally. This vast user base presents a significant audience for advertising and public relations (PR) campaigns, surpassing the reach of traditional media. A report by We Are Social and Hootsuite projects 4.62 billion social media users worldwide in 2022, representing 58.4% of the global population. The continuous growth in social media usage, with 424 million new users in 2021 alone, is a key driver for the expansion of the advertising, public relations, and related services market.

The COVID-19 pandemic has posed challenges for the advertising, public relations, and related services market, acting as a restraint in 2020 due to global lockdowns and trade restrictions. Governments worldwide implemented measures to contain the virus, leading to reduced economic activity and limiting the demand for professional services. Despite the adverse impact of the pandemic on businesses, it is expected that the market will recover over the forecast period as the situation is considered a "black swan" event and not indicative of fundamental weaknesses in the market or the global economy.

The shift towards digital campaigns is a notable trend in the advertising and PR industry, driven by increasing digitalization and advancements in social media, search engine marketing, content marketing, and e-commerce technology. Online content marketing campaigns, targeting a growing user base on social media platforms and internet portals, are projected to be three times more effective than traditional campaigns while being cost-efficient. The ability to track performance in real-time further enhances the appeal of digital campaigns, allowing businesses to plan future PR and marketing strategies with greater precision.

Major companies in the advertising, public relations, and related services market are introducing new products, such as artificial intelligence (AI) tools for advertising. These AI tools leverage algorithms to perform specific tasks and problem-solving, providing businesses with valuable insights into customers and items. Google's launch of new AI advertising tools for retailers in August 2023 is an example, offering unique capabilities to enhance holiday advertising and improve engagement, especially for businesses utilizing local inventory advertisements. These developments align with the industry's goal of meeting broader customer bases, driving sales, and increasing revenue.

Major companies operating in the advertising, public relations, and related services market report are Google LLC, MWWPR, Salesforce Inc., WPP PLC, Publicis Groupe S.A., Omnicom Group Inc. , Interpublic Group of Companies Inc., Dentsu Inc. , FTI Consulting Inc. , Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth PLC, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR software Inc., Prezly, Bell Pottinger, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite.

Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2023. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations, and related services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the advertising, public relations, and related services market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The primary categories within advertising, public relations, and related services encompass advertising agencies, billboard and outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, also referred to as a creative agency or ad agency, specializes in developing and executing advertising and promotional strategies for its clients. These services span both online and offline modes and find applications in various sectors such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment.

The advertising, public relations, and related services market research report is one of a series of new reports that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary2. Advertising, Public Relations, and Related Services Market Characteristics
3. Advertising, Public Relations, and Related Services Product/Service Analysis -Product/Service Examples
3.1. Advertising, Public Relations, and Related Services Supply Chain Analysis
3.1.1. Advertising, Public Relations, and Related Services Resources
3.1.2. Advertising, Public Relations, and Related Services Manufacturers
3.1.3. Advertising, Public Relations, and Related Services Distributors and Retailers
3.1.4. Advertising, Public Relations, and Related Services End Users
3.2. Advertising, Public Relations, and Related Services Customer Information
4. Advertising, Public Relations, and Related Services Market Trends and Strategies
5. Advertising, Public Relations, and Related Services Market - Macro Economic Scenario
5.1. Impact of High Inflation on the Market
5.2. Ukraine-Russia War Impact on the Market
5.3. COVID-19 Impact on the Market
6. Global Advertising, Public Relations, and Related Services Market Size and Growth
6.1. Global Advertising, Public Relations, and Related Services Market Drivers and Restraints
6.1.1. Drivers of the Market
6.1.2. Restraints of the Market
6.2. Global Advertising, Public Relations, and Related Services Historic Market Size and Growth, 2018-2023, Value ($ Billion)
6.3. Global Advertising, Public Relations, and Related Services Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
7. Advertising, Public Relations, and Related Services Market Segmentation
7.1. Global Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Advertising Agencies
  • Billboard & Outdoor Advertising
  • Media Buying Agencies and Representative Firms
  • Print Advertising Distribution
  • Other Advertising Services
  • Public Relations
  • Direct Mail Advertising
7.2. Global Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Online
  • Offline
7.3. Global Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
8. Advertising, Public Relations, and Related Services Market Regional and Country Analysis
8.1. Global Advertising, Public Relations, and Related Services Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.2. Global Advertising, Public Relations, and Related Services Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. Asia-Pacific Advertising, Public Relations, and Related Services Market
9.1. Asia-Pacific Advertising, Public Relations, and Related Services Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
9.2. Asia-Pacific Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9.3. Asia-Pacific Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9.4. Asia-Pacific Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10. China Advertising, Public Relations, and Related Services Market
10.1. China Advertising, Public Relations, and Related Services Market Overview
10.2. China Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10.3. China Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10.4. China Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
11. India Advertising, Public Relations, and Related Services Market
11.1. India Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. India Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. India Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Japan Advertising, Public Relations, and Related Services Market
12.1. Japan Advertising, Public Relations, and Related Services Market Overview
12.2. Japan Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Japan Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.4. Japan Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Australia Advertising, Public Relations, and Related Services Market
13.1. Australia Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Australia Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Australia Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. Indonesia Advertising, Public Relations, and Related Services Market
14.1. Indonesia Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. Indonesia Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. Indonesia Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. South Korea Advertising, Public Relations, and Related Services Market
15.1. South Korea Advertising, Public Relations, and Related Services Market Overview
15.2. South Korea Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. South Korea Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. South Korea Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. Bangladesh Advertising, Public Relations, and Related Services Market
16.1. Bangladesh, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
16.2. Bangladesh, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
17. Thailand Advertising, Public Relations, and Related Services Market
17.1. Thailand, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
17.2. Thailand, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
18. Vietnam Advertising, Public Relations, and Related Services Market
18.1. Vietnam, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
18.2. Vietnam, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
19. Malaysia Advertising, Public Relations, and Related Services Market
19.1. Malaysia, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
19.2. Malaysia, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
20. Singapore Advertising, Public Relations, and Related Services Market
20.1. Singapore, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
20.2. Singapore, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
21. Philippines Advertising, Public Relations, and Related Services Market
21.1. Philippines, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
21.2. Philippines, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
22. Hong Kong Advertising, Public Relations, and Related Services Market
22.1. Hong Kong, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
22.2. Hong Kong, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
23. New Zealand Advertising, Public Relations, and Related Services Market
23.1. New Zealand, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
23.2. New Zealand, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
24. Western Europe Advertising, Public Relations, and Related Services Market
24.1. Western Europe Advertising, Public Relations, and Related Services Market Overview
24.2. Western Europe Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. Western Europe Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. Western Europe Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. UK Advertising, Public Relations, and Related Services Market
25.1. UK Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.2. UK Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. UK Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. Germany Advertising, Public Relations, and Related Services Market
26.1. Germany Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.2. Germany Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. Germany Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. France Advertising, Public Relations, and Related Services Market
27.1. France Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. France Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. France Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Italy Advertising, Public Relations, and Related Services Market
28.1. Italy Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.2. Italy Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Italy Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Spain Advertising, Public Relations, and Related Services Market
29.1. Spain Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.2. Spain Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Spain Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Austria Advertising, Public Relations, and Related Services Market
30.1. Austria, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
30.2. Austria, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
31. Belgium Advertising, Public Relations, and Related Services Market
31.1. Belgium, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
31.2. Belgium, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
32. Denmark Advertising, Public Relations, and Related Services Market
32.1. Denmark, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
32.2. Denmark, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
33. Finland Advertising, Public Relations, and Related Services Market
33.1. Finland, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
33.2. Finland, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
34. Ireland Advertising, Public Relations, and Related Services Market
34.1. Ireland, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
34.2. Ireland, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
35. Netherlands Advertising, Public Relations, and Related Services Market
35.1. Netherlands, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
35.2. Netherlands, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
36. Norway Advertising, Public Relations, and Related Services Market
36.1. Norway, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
36.2. Norway, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
37. Portugal Advertising, Public Relations, and Related Services Market
37.1. Portugal, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
37.2. Portugal, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
38. Sweden Advertising, Public Relations, and Related Services Market
38.1. Sweden, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
38.2. Sweden, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
39. Switzerland Advertising, Public Relations, and Related Services Market
39.1. Switzerland, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
39.2. Switzerland, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
40. Eastern Europe Advertising, Public Relations, and Related Services Market
40.1. Eastern Europe Advertising, Public Relations, and Related Services Market Overview
40.2. Eastern Europe Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
40.3. Eastern Europe Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
40.4. Eastern Europe Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
41. Russia Advertising, Public Relations, and Related Services Market
41.1. Russia Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
41.2. Russia Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
41.3. Russia Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
42. Czech Republic Advertising, Public Relations, and Related Services Market
42.1. Czech Republic, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
42.2. Czech Republic, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
43. Poland Advertising, Public Relations, and Related Services Market
43.1. Poland, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
43.2. Poland, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
44. Romania Advertising, Public Relations, and Related Services Market
44.1. Romania, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
44.2. Romania, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
45. Ukraine Advertising, Public Relations, and Related Services Market
45.1. Ukraine, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
45.2. Ukraine, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
46. North America Advertising, Public Relations, and Related Services Market
46.1. North America Advertising, Public Relations, and Related Services Market Overview
46.2. North America Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
46.3. North America Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
46.4. North America Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
47. USA Advertising, Public Relations, and Related Services Market
47.1. USA Advertising, Public Relations, and Related Services Market Overview
47.2. USA Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
47.3. USA Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
47.4. USA Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
48. Canada Advertising, Public Relations, and Related Services Market
48.1. Canada Advertising, Public Relations, and Related Services Market Overview
48.2. Canada Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
48.3. Canada Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
48.4. Canada Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
49. Mexico Advertising, Public Relations, and Related Services Market
49.1. Mexico, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
49.2. Mexico, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
50. South America Advertising, Public Relations, and Related Services Market
50.1. South America Advertising, Public Relations, and Related Services Market Overview
50.2. South America Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
50.3. South America Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
50.4. South America Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
51. Brazil Advertising, Public Relations, and Related Services Market
51.1. Brazil Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
51.2. Brazil Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
51.3. Brazil Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
52. Chile Advertising, Public Relations, and Related Services Market
52.1. Chile, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
52.2. Chile, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
53. Argentina Advertising, Public Relations, and Related Services Market
53.1. Argentina, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
53.2. Argentina, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
54. Colombia Advertising, Public Relations, and Related Services Market
54.1. Colombia, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
54.2. Colombia, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
55. Peru Advertising, Public Relations, and Related Services Market
55.1. Peru, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
55.2. Peru, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
56. Middle East Advertising, Public Relations, and Related Services Market
56.1. Middle East Advertising, Public Relations, and Related Services Market Overview
56.2. Middle East Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
56.3. Middle East Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
56.4. Middle East Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
57. Saudi Arabia Advertising, Public Relations, and Related Services Market
57.1. Saudi Arabia, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
57.2. Saudi Arabia, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
58. Israel Advertising, Public Relations, and Related Services Market
58.1. Israel, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
58.2. Israel, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
59. Iran Advertising, Public Relations, and Related Services Market
59.1. Iran, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
59.2. Iran, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
60. Turkey Advertising, Public Relations, and Related Services Market
60.1. Turkey, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
60.2. Turkey, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
61. United Arab Emirates Advertising, Public Relations, and Related Services Market
61.1. United Arab Emirates, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
61.2. United Arab Emirates, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
62. Africa Advertising, Public Relations, and Related Services Market
62.1. Africa Advertising, Public Relations, and Related Services Market Overview
62.2. Africa Advertising, Public Relations, and Related Services Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
62.3. Africa Advertising, Public Relations, and Related Services Market, Segmentation by Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
62.4. Africa Advertising, Public Relations, and Related Services Market, Segmentation by Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
63. Egypt Advertising, Public Relations, and Related Services Market
63.1. Egypt, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
63.2. Egypt, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
64. Nigeria Advertising, Public Relations, and Related Services Market
64.1. Nigeria, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
64.2. Nigeria, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
65. South Africa Advertising, Public Relations, and Related Services Market
65.1. South Africa, Advertising, Public Relations, and Related Services Historic Market, 2018-2023, $ Billion
65.2. South Africa, Advertising, Public Relations, and Related Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
66. Advertising, Public Relations, and Related Services Market Competitive Landscape and Company Profiles
66.1. Advertising, Public Relations, and Related Services Market Competitive Landscape
66.2. Advertising, Public Relations, and Related Services Market Company Profiles
66.2.1. Google LLC
66.2.1.1. Overview
66.2.1.2. Products and Services
66.2.1.3. Strategy
66.2.1.4. Financial Performance
66.2.2. MWWPR
66.2.2.1. Overview
66.2.2.2. Products and Services
66.2.2.3. Strategy
66.2.2.4. Financial Performance
66.2.3. Salesforce Inc.
66.2.3.1. Overview
66.2.3.2. Products and Services
66.2.3.3. Strategy
66.2.3.4. Financial Performance
66.2.4. WPP plc
66.2.4.1. Overview
66.2.4.2. Products and Services
66.2.4.3. Strategy
66.2.4.4. Financial Performance
66.2.5. Publicis Groupe S.A.
66.2.5.1. Overview
66.2.5.2. Products and Services
66.2.5.3. Strategy
66.2.5.4. Financial Performance
67. Advertising, Public Relations, and Related Services Market Other Major and Innovative Companies
67.1. Omnicom Group Inc.
67.2. Interpublic Group of Companies Inc.
67.3. Dentsu Inc.
67.4. FTI Consulting Inc.
67.5. Havas PR
67.6. Outbrain Inc.
67.7. Cision AB
67.8. Meltwater Group AS
67.9. Huntsworth plc
67.10. Hopscotch Group
67.11. Business Wire
67.12. APCO Worldwide
67.13. Coyne PR
67.14. Mikhailov & Partners
67.15. Agility PR Solutions
68. Global Advertising, Public Relations, and Related Services Market Competitive Benchmarking69. Global Advertising, Public Relations, and Related Services Market Competitive Dashboard70. Key Mergers and Acquisitions in the Advertising, Public Relations, and Related Services Market
71. Advertising, Public Relations, and Related Services Market Future Outlook and Potential Analysis
71.1 Advertising, Public Relations, and Related Services Market in 2028 - Countries Offering Most New Opportunities
71.2 Advertising, Public Relations, and Related Services Market in 2028 - Segments Offering Most New Opportunities
71.3 Advertising, Public Relations, and Related Services Market in 2028 - Growth Strategies
71.3.1 Market Trend-based Strategies
71.3.2 Competitor Strategies
72. Appendix
72.1. Abbreviations
72.2. Currencies
72.3. Historic and Forecast Inflation Rates
72.4. Research Inquiries
72.5. About the Analyst
72.6. Copyright and Disclaimer

Executive Summary

Advertising, Public Relations, and Related Services Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on advertising, public relations, and related services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
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  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
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  • Outperform competitors using forecast data and the drivers and trends shaping the market.
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  • Benchmark performance against key competitors.
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  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Type: Advertising Agencies; Billboard & Outdoor Advertising; Media Buying Agencies and Representative Firms; Print Advertising Distribution; Other Advertising Services; Public Relations; Direct Mail Advertising
2) By Mode: Online; Offline
3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & Entertainment

Subsegments Covered: TV; Digital; Print; OOH (Out-of-Home Advertising); Radio; Billboards; Street Furniture; Transit; Place-based; Media Buying Agencies; Media Representative Firms

Key Companies Mentioned: Google LLC; MWWPR; Salesforce Inc.; WPP plc; Publicis Groupe S.A.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Google LLC
  • MWWPR
  • Salesforce Inc.
  • WPP plc
  • Publicis Groupe S.A.
  • Omnicom Group Inc.
  • Interpublic Group of Companies Inc.
  • Dentsu Inc.
  • FTI Consulting Inc.
  • Havas PR
  • Outbrain Inc.
  • Cision AB
  • Meltwater Group AS
  • Huntsworth plc
  • Hopscotch Group
  • Business Wire
  • APCO Worldwide
  • Coyne PR
  • Mikhailov & Partners
  • Agility PR Solutions
  • DJE Holdings
  • IPR software Inc.
  • Prezly
  • Bell Pottinger
  • Kreab Gavin Anderson
  • AirPR software
  • IrisPR software
  • Isentia
  • Onalytica
  • TrendKite

Methodology

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Table Information