Personal Care Services Global Market Report 2024

The personal care services market size has grown strongly in recent years. It will grow from $444.2 billion in 2023 to $487.29 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The expansion observed in the historical period can be linked to swift urbanization, economic advancements in emerging markets, and an upsurge in wellness tourism.

The personal care services market size is expected to see strong growth in the next few years. It will grow to $697.41 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%. The anticipated expansion in the forecast period is linked to a growing geriatric population, heightened internet penetration, the flourishing wellness tourism industry, an increasing obese population, and the influence of social media. Notable trends in the forecast period involve a transition towards organic salon services, embracing online personal care services, incorporating artificial intelligence to meet customer demands, expanding male personal care services and spiritual-based offerings, introducing kid’s spa and salon services, providing personalized products and services, and diversifying into niche services.

The future growth of the personal care services market is expected to be fueled by population aging. From 2018 to 2022, the global population aged over 65 is projected to rise from around 550 million to 650 million, representing an 18% increase, as reported by the Population Reference Bureau. The expanding geriatric demographic, coupled with a heightened emphasis on healthy lifestyles among this population segment, is anticipated to boost the demand for personal care services, particularly spa and massage services.

The personal care services market is poised for growth due to an increasing awareness among individuals about personal care products. Personal care encompasses consumer products used for self-care, grooming, and beautification. These products play a crucial role in enhancing the quality of services, ensuring client satisfaction, maintaining safety and hygiene standards, and offering opportunities for customization and education. For instance, in 2023, according to Cosmetics Europe, a personal care association based in Belgium, 500 million consumers globally use personal care products every day to improve well-being and safeguard health. Furthermore, the personal care industry contributes approximately USD 31.23 billion (€29 billion) annually to the European economy. Consequently, the rising awareness of personal care among people is a key driver of the personal care services market.


Beauty salons are meeting the growing demand for health-conscious products by incorporating organic products into their services. Organic products, derived from natural or organic ingredients and devoid of harmful chemicals, have gained popularity. The availability of locally-sourced raw materials contributes to the accessibility and affordability of organic products for consumers. Hair salons are utilizing a range of organic products, including organic hair oil, hair spray, shampoos, hair gels, hair colors, dyes, and other styling products. The organic personal care market is projected to witness a 10% growth, reaching $25 billion by 2025, indicating substantial potential for organic salons. Establishments such as the Organic Natural Hair Salon exemplify the use of organic products.

Key players in the personal care services market are introducing innovative initiatives such as the CenterWell Primary Care Anywhere program to deliver personalized care services to customers. The program, launched by Humana in August 2023, offers primary care services for seniors within the comfort of their homes. As part of Humana's integrated care model, emphasizing a multi-disciplinary team approach, the program aims to enhance the quality and accessibility of care for older adults who may face challenges in traveling to a traditional doctor's office.


Major companies operating in the personal care services market report are Weight Watchers International, Inc., Regis Corporation, Great Clips, Inc., Sport Clips, Inc., Ratner Companies, L.C., Jenny Craig, Inc., L'Oréal S.A., Toni & Guy, Lakme Lever Private Limited, Bijin Salon & Spa, Naturals, Jawed Habibs Hair and Beauty Salon, Shahnaz Husain, VLCC, Affinity Salon, Catherine De France Hair & Beauty Salon, MetodoRossano Ferretti, Eric Paris Salon, Enoshima Island Spa, Elana Jade Beauty Spa, Aman Tokyo Spa, Trumps Spa, Chuan Spa, Bosley Inc., Tivity Health, Hair Cuttery, Bijin Salon Spa, BistroMD, Muse Salon & Spa, Salon U, Badano-Guzmán, Cerini, Spa Yaten, Termas Villa Elisa, Faena Spa, Spa Holistico Alex Lisboa, Namaste Terapias Corporais, Venus' Spa, Retrô Hair, Le Due Salone, Sólo para Muñecas, Lanserhof, Ritz Carlton, Clarins, Fonteverde, Lefay Resort & Spa Lago di Garda, Chelsea Day Spa, Nirvana Spa, Four Seasons Spa, The Bvlgari Spa, Thermae Bath Spa, Terme di Saturnia, L'Oreal, The Massage Company, ChioChio, Alto Senso, Amoveo Spa, Karuna Spa, Expat Salon, Carolline Thai Spa, Oasis Beauty Day Spa, Isla Masaż & Spa, Beauty Partners, Re Salons Spas, Maria Dowling, JetSet, Belle Femme, Toni&Guy, Cambridge Weight Plan, The Armani/Spa, Timeless Spa, Moksha Spa, Mandara Spa, Capelli Salon and Beauty Parlour Ltd., Oloreo Beauty Company, Family Affair, BeautyAddict.

Asia-Pacific was the largest region in the personal care services market in 2023. North America was the second-largest region in personal care services market. The regions covered in the personal care services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the personal care services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The personal care services market consists of revenues earned by entities providing services such as cutting, trimming, shampooing, coloring, waving, or styling hair, body massage, aromatherapy, hydrotherapy, and reflexology, and other related services. Establishments in the personal care services industry include barber shops or hair salons, tattoo parlors, and hair replacement services providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The primary categories of personal care services include beauty salons, diet and weight-reducing centers, spas & massage, and other personalized care services. A beauty salon, alternatively referred to as a beauty parlor, serves as a facility where both men and women can avail themselves of various aesthetic treatments. These services are categorized into mass and premium segments and are made available through diverse distribution channels, including specialty retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail platforms, and others.

The personal care services market research report is one of a series of new reports that provides personal care services market statistics, including personal care services industry global market size, regional shares, competitors with a personal care services market share, detailed personal care services market segments, market trends and opportunities, and any further data you may need to thrive in the personal care services industry. This personal care services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.