Summary
COVID-19 and ensuing lockdowns have significantly affected the overall apparel market. According to the publisher, COVID-19 will wipe US$297bn from the global apparel market which includes casualwear in 2020 - a 15.2% decline over 2019
This report includes analysis, brands, and trends in Casualwear in the Global Apparel Market
Scope
Reasons to Buy
COVID-19 and ensuing lockdowns have significantly affected the overall apparel market. According to the publisher, COVID-19 will wipe US$297bn from the global apparel market which includes casualwear in 2020 - a 15.2% decline over 2019
This report includes analysis, brands, and trends in Casualwear in the Global Apparel Market
Scope
- The demand for multifunctionality, comfort and a drive for fitness supports the demand in athleisure
- Desire for comfort has been a key driver for the growth in demand for casualwear amidst the pandemic
- The work from home culture has led to a surge in demand for casualwear replacing formal apparel
- As demand for loungewear soars, fashion retailers must elevate loungewear offerings to encourage continued purchasing
- Sustainable means of denim production alongside the rental/resale platform can reduce the impact on environment
Reasons to Buy
- Gain a comprehensive view of the casualwear market and the impact of Covid-19 on it.
- Investigate current trends in casualwear categories
Table of Contents
Executive Summary- Hot Issues
- Growing popularity of athleisure over denim
- The desire for comfort in clothing
- Increase in WFH during COVID-19 and decreased spend on formal work clothing
- Driving purchase quantity and frequency in
- loungewear
- Sustainability in casualwear
Retailers in Focus
- Adidas
- Uniqlo
- ASOS
- Gap
- Contact
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Uniqlo
- ASOS
- GAP
