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United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025

  • ID: 5238845
  • Report
  • December 2020
  • Region: United Kingdom
  • 93 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Amazon
  • Argos
  • ASDA
  • B&M
  • Home Bargains
  • Sainsbury's
  • MORE
Summary

United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Cooking & Baking market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following subcategories: pots & pans, ovenware, baking accessories, baking utensils, and bakeware. Consumer data is based on our 2020 UK Cooking & Baking survey of 2,000 consumers, and is nationally representative.

Cooking & Baking outperformed Kitchen & Dine in 2020, as consumers turned to cooking and especially baking while forced to spend much of their time at home during COVID-19. The cooking and baking trend which began during the start of the first UK lockdown made online usage particularly high for this category. All Cooking & Baking subcategories outperformed Kitchen & Dine, with Baking Accessories & Utensils and Bakeware even achieving growth.

Scope
  • The Cooking & Baking market benefited from consumers spending more time at home in 2020.
  • The pandemic acted as a catalyst for online growth in the Cooking & Baking market. Online pureplays will continue to benefit from increased online purchasing in this category.
Cooking & Baking shoppers are price conscious and value convenience highly.

Reasons to Buy
  • Discover what will drive growth in the Cooking & Baking market out to 2025 to help form an effective growth strategy and target investment to high-performance categories
  • Understand how consumer shopping habits are changing as a result of COVID-19
  • Obtain a deeper understanding of what drives retailer choice for Cooking & Baking purchases, helping you to draw in shoppers
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon
  • Argos
  • ASDA
  • B&M
  • Home Bargains
  • Sainsbury's
  • MORE
KEY FINDINGS
  • The Cooking & Baking market experienced a small decline in 2020, with resilience largely driven by baking craze
  • The market experienced significant online growth, as ‘essential’ channels excelled
  • There was a decline in top food-related activities Vs. LY
  • Replacement drives purchases, with retailer choice driven by pricing and convenience
THE MARKET
  • Overall sector size and growth
  • Sector size and growth: pots & pans
  • Sector size and growth: ovenware
  • Sector size and growth: baking accessories & utensils
  • Sector size and growth: bakeware
  • Category growth & size: 2020-2022
  • Online sales penetration
  • Channels of distribution
THE RETAILERS
  • Retailer market shares
  • Retailer profiles
COVID-19 CONSUMER RESEARCH
  • Penetration
  • Retailer usage
  • Drivers of retailer usage
  • Online shopping satisfaction
  • Opinions on COVID-19 and Cooking & Baking
  • Channel usage when purchasing
  • Purchasing intentions
  • Reasons for avoiding stores
LONGER-TERM CONSUMER INSIGHT
  • Background
  • Penetration and profiles: overall Cooking & Baking
  • Penetration and profiles: Pots & Pans
  • Penetration and profiles: Ovenware
  • Penetration and profiles: Baking Accessories
  • Penetration and profiles: Baking utensils
  • Penetration and profiles: Bakeware
  • Penetration by product
  • Opinions on Cooking & Baking
  • Average spend by subcategory
  • Detailed average spend by product
  • Research process
  • Purchase motivation
  • Retailer usage
  • Retailer usage by subcategory
  • Conversion rates
  • Retailer usage by demographic
  • Drivers of retailer choice
  • Things retailers should improve on
  • Channel usage - when researching
  • Channel usage - when purchasing
  • Online fulfilment
  • Opinions on online purchasing
  • Online purchasing satisfaction
  • Views prior to purchase
List of Tables
  • Category growth and size by subcategory, 2020-22e
  • Channels of distribution, 2020 and 2025e
  • COVID-19: Penetration by product (Pots & Pans), 2020
  • COVID-19: Penetration by product (Ovenware), 2020
  • COVID-19: Penetration by product (Baking Accessories), 2020
  • COVID-19: Penetration by product (Baking Utensils), 2020
  • COVID-19: Penetration by product (Bakeware), 2020
  • COVID-19: Drivers of retailer usage by retailer, 2020
  • Penetration by product (Pots & Pans), 2020
  • Penetration by product (Ovenware), 2020
  • Penetration by product (Baking Accessories), 2020
  • Penetration by product (Baking Untensils), 2020
  • Penetration by product (Bakeware), 2020
  • Average spend for overall Cooking & Baking and by subcategory, 2020
  • Detailed average spend by product, Cooking (Pots & Pans), 2020
  • Detailed average spend by product, Cooking (Ovenware), 2020
  • Detailed average spend by product, Baking (Baking Accessories), 2020
  • Detailed average spend by product, Baking (Baking Utensils), 2020
  • Detailed average spend by product, Baking (Bakeware), 2020
  • Purchase motivation (New home), 2020
  • Purchase motivation by subcategory (New Home), 2020
  • Purchase motivation (New look), 2020
  • Purchase motivation by subcategory (New Look), 2020
  • Purchase motivation (Replacement), 2020
  • Purchase motivation by subcategory (Replacement), 2020
  • Purchase motivation (Impulse), 2020
  • Purchase motivation by subcategory (Impulse), 2020
  • Retailer usage by subcategory, Cooking (Pots & Pans), 2020
  • Retailer usage by subcategory, Cooking (Ovenware), 2020
  • Retailer usage by subcategory, Baking (Baking Accessories), 2020
  • Retailer usage by subcategory, Baking (Baking Utensils), 2020
  • Retailer usage by subcategory, Baking (Bakeware ), 2020
  • Conversion rates for the 10 most-used retailers, 2020
  • Retailer usage by demographic, 2020
  • Drivers of retailer choice by retailer, 2020
  • Things retailers should improve on by retailer, 2020
List of Figures
  • Market size - total market, 2019-25e
  • Market growth - total market, 2019-25e
  • Market size - Pots & Pans, 2019-25e
  • Market growth - Pots & Pans, 2019-25e
  • Market size - Ovenware, 2019-25e
  • Market growth - Ovenware, 2019-25e
  • Market size - Baking Accessories & Utensils, 2019-25e
  • Market growth - Baking Accessories & Utensils, 2019-25e
  • Market size - Bakeware, 2019-25e
  • Market growth - Bakeware, 2019-25e
  • Category growth and size by subcategory, 2020-22e
  • Online market size and penetration, 2019-25e
  • Online and offline market growth, 2019-25e
  • Channels of distribution, 2020 and 2025e
  • Retailer market shares, 2020
  • Retailer market shares change year-on-year, 2019 vs. 2020
  • Amazon market share, 2018-2020
  • Amazon shopper demographic, 2020
  • Amazon customer share (overall & by subcategory), 2020
  • ASDA market share, 2018-2020
  • ASDA shopper demographic, 2020
  • ASDA customer share (overall & by subcategory), 2020
  • Sainsbury's market share, 2018-2020
  • Sainsbury's shopper demographic, 2020
  • Sainsbury's customer share (overall & by subcategory), 2020
  • Teso market share, 2018-2020
  • Tesco shopper demographic, 2020
  • Tesco customer share (overall & by subcategory), 2020
  • Argos market share, 2018-2020
  • Argos shopper demographic, 2020
  • Argos customer share (overall & by subcategory), 2020
  • TK Maxx market share, 2018-2020
  • TK Maxx shopper demographic, 2020
  • TK Maxx customer share (overall & by subcategory), 2020
  • B&M market share, 2018-2020
  • B&M shopper demographic, 2020
  • B&M customer share (overall & by subcategory), 2020
  • The Range market share, 2018-2020
  • The Range shopper demographic, 2020
  • The Range customer share (overall & by subcategory), 2020
  • Wilko market share, 2018-2020
  • Wilko shopper demographic, 2020
  • Wilko customer share (overall & by subcategory), 2020
  • Home Bargains market share, 2018-2020
  • Home Bargains shopper demographic, 2020
  • Home Bargains customer share (overall & by subcategory), 2020
  • COVID-19: Overall Cooking & Baking penetration, 2020
  • COVID-19: Overall Cooking & Baking retailer usage, 2020
  • COVID-19: Overall Cooking retailer usage, 2020
  • COVID-19: Overall Baking retailer usage, 2020
  • COVID-19: Drivers of retailer usage, 2020
  • COVID-19: Online shopping satisfaction, 2020
  • COVID-19: Opinions on COVID-19 and Cooking & Baking, 2020
  • COVID-19: Channel usage - when purchasing (Overall Cooking & Baking), 2020
  • COVID-19: Channel usage - when purchasing (Pots & Pans), 2020
  • COVID-19: Channel usage - when purchasing (Ovenware), 2020
  • COVID-19: Channel usage - when purchasing (Baking Accessories), 2020
  • COVID-19: Channel usage - when purchasing (Baking Utensils), 2020
  • COVID-19: Channel usage - when purchasing (Bakeware), 2020
  • COVID-19: Purchasing intentions for overall Cooking and Baking, 2020
  • COVID-19: Purchasing intentions by subcategory, 2020
  • COVID-19: Purchasing intentions - purchasing from a reopened store, 2020
  • COVID-19: Reasons for avoiding stores, 2020
  • Background: Food-related activities undertaken, 2020
  • Background: Food-related activities undertaken (Cook a meal from scratch at home), 2020
  • Background: Food-related activities undertaken (Bake at home), 2020
  • Background: Food-related activities undertaken (Cooking), 2020
  • Background: Food-related activities undertaken (Baking), 2020
  • Background: Food-related activities (cooking skills), 2020
  • Background: Food-related activities (baking skills), 2020
  • Background: Favourite Chef, 2020
  • Background: Favourite Chef (reasons why Jamie Oliver is favourite chef), 2020
  • Background: Favourite Chef (reasons why Gordan Ramsay is favourite chef), 2020
  • Background: Favourite Chef (reasons why Gino D-acampo is favourite chef), 2020
  • Background: Favourite Baker, 2020
  • Background: Favourite Baker (reasons why Mary Berry is favourite baker), 2020
  • Background: Favourite Baker (reasons why Delia Smith is favourite baker), 2020
  • Background: Favourite Baker (reasons why Nigella Lawson is favourite baker), 2020
  • Background: Top 10 brands purchased (Cooking & Baking), 2020
  • Background: Top 10 brands purchased (Cooking), 2020
  • Background: Top 10 brands purchased (Baking), 2020
  • Overall Cooking & Baking penetration by demographic and region, 2020
  • Pots & Pans penetration by demographic and region, 2020
  • Ovenware penetration by demographic and region, 2020
  • Baking Accessories penetration by demographic and region, 2020
  • Baking Utensils penetration by demographic and region, 2020
  • Bakeware penetration by demographic and region, 2020
  • Opinions on Cooking & Baking, 2020
  • Research process (what they did), 2020
  • Research process (how long they spent), 2020
  • Research process (areas of research), 2020
  • Research process (staff interaction), 2020
  • Purchase motivation (New home), 2020
  • Purchase motivation (New look), 2020
  • Purchase motivation (Replacement), 2020
  • Purchase motivation (Impulse), 2020
  • Overall Cooking & Baking retailer usage, 2020
  • Drivers of retailer choice, 2020
  • Things retailers should improve on, 2020
  • Channel usage - when researching, 2020
  • Channel usage (store type used for research), 2020
  • Channel usage (device used for online research), 2020
  • Channel usage - when purchasing, 2020
  • Channel usage (store type used for purchasing), 2020
  • Channel usage (device used for online purchasing), 2020
  • Online fulfilment, 2020
  • Opinions on online purchasing, 2020
  • Online purchasing satisfaction, 2020
  • Views prior to purchase, 2020
  • Views prior to purchase (brand), 2020
  • Views prior to purchase (budget), 2020
  • Views prior to purchase (retailer), 2020
Note: Product cover images may vary from those shown
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  • Amazon
  • Tesco
  • ASDA
  • Wilko
  • Sainsbury's
  • Argos
  • TK Maxx
  • The Range
  • Home Bargains
  • B&M
Note: Product cover images may vary from those shown
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