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United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025

  • ID: 5238845
  • Report
  • December 2020
  • Region: United Kingdom
  • 93 pages
  • GlobalData

FEATURED COMPANIES

  • Amazon
  • Argos
  • ASDA
  • B&M
  • Home Bargains
  • Sainsbury's
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Summary

United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Cooking & Baking market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following subcategories: pots & pans, ovenware, baking accessories, baking utensils, and bakeware. Consumer data is based on our 2020 UK Cooking & Baking survey of 2,000 consumers, and is nationally representative.

Cooking & Baking outperformed Kitchen & Dine in 2020, as consumers turned to cooking and especially baking while forced to spend much of their time at home during COVID-19. The cooking and baking trend which began during the start of the first UK lockdown made online usage particularly high for this category. All Cooking & Baking subcategories outperformed Kitchen & Dine, with Baking Accessories & Utensils and Bakeware even achieving growth.

Scope
  • The Cooking & Baking market benefited from consumers spending more time at home in 2020.
  • The pandemic acted as a catalyst for online growth in the Cooking & Baking market. Online pureplays will continue to benefit from increased online purchasing in this category.
Cooking & Baking shoppers are price conscious and value convenience highly.

Reasons to Buy
  • Discover what will drive growth in the Cooking & Baking market out to 2025 to help form an effective growth strategy and target investment to high-performance categories
  • Understand how consumer shopping habits are changing as a result of COVID-19
  • Obtain a deeper understanding of what drives retailer choice for Cooking & Baking purchases, helping you to draw in shoppers
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon
  • Argos
  • ASDA
  • B&M
  • Home Bargains
  • Sainsbury's
  • MORE
KEY FINDINGS
  • The Cooking & Baking market experienced a small decline in 2020, with resilience largely driven by baking craze
  • The market experienced significant online growth, as ‘essential’ channels excelled
  • There was a decline in top food-related activities Vs. LY
  • Replacement drives purchases, with retailer choice driven by pricing and convenience
THE MARKET
  • Overall sector size and growth
  • Sector size and growth: pots & pans
  • Sector size and growth: ovenware
  • Sector size and growth: baking accessories & utensils
  • Sector size and growth: bakeware
  • Category growth & size: 2020-2022
  • Online sales penetration
  • Channels of distribution
THE RETAILERS
  • Retailer market shares
  • Retailer profiles
COVID-19 CONSUMER RESEARCH
  • Penetration
  • Retailer usage
  • Drivers of retailer usage
  • Online shopping satisfaction
  • Opinions on COVID-19 and Cooking & Baking
  • Channel usage when purchasing
  • Purchasing intentions
  • Reasons for avoiding stores
LONGER-TERM CONSUMER INSIGHT
  • Background
  • Penetration and profiles: overall Cooking & Baking
  • Penetration and profiles: Pots & Pans
  • Penetration and profiles: Ovenware
  • Penetration and profiles: Baking Accessories
  • Penetration and profiles: Baking utensils
  • Penetration and profiles: Bakeware
  • Penetration by product
  • Opinions on Cooking & Baking
  • Average spend by subcategory
  • Detailed average spend by product
  • Research process
  • Purchase motivation
  • Retailer usage
  • Retailer usage by subcategory
  • Conversion rates
  • Retailer usage by demographic
  • Drivers of retailer choice
  • Things retailers should improve on
  • Channel usage - when researching
  • Channel usage - when purchasing
  • Online fulfilment
  • Opinions on online purchasing
  • Online purchasing satisfaction
  • Views prior to purchase
List of Tables
  • Category growth and size by subcategory, 2020-22e
  • Channels of distribution, 2020 and 2025e
  • COVID-19: Penetration by product (Pots & Pans), 2020
  • COVID-19: Penetration by product (Ovenware), 2020
  • COVID-19: Penetration by product (Baking Accessories), 2020
  • COVID-19: Penetration by product (Baking Utensils), 2020
  • COVID-19: Penetration by product (Bakeware), 2020
  • COVID-19: Drivers of retailer usage by retailer, 2020
  • Penetration by product (Pots & Pans), 2020
  • Penetration by product (Ovenware), 2020
  • Penetration by product (Baking Accessories), 2020
  • Penetration by product (Baking Untensils), 2020
  • Penetration by product (Bakeware), 2020
  • Average spend for overall Cooking & Baking and by subcategory, 2020
  • Detailed average spend by product, Cooking (Pots & Pans), 2020
  • Detailed average spend by product, Cooking (Ovenware), 2020
  • Detailed average spend by product, Baking (Baking Accessories), 2020
  • Detailed average spend by product, Baking (Baking Utensils), 2020
  • Detailed average spend by product, Baking (Bakeware), 2020
  • Purchase motivation (New home), 2020
  • Purchase motivation by subcategory (New Home), 2020
  • Purchase motivation (New look), 2020
  • Purchase motivation by subcategory (New Look), 2020
  • Purchase motivation (Replacement), 2020
  • Purchase motivation by subcategory (Replacement), 2020
  • Purchase motivation (Impulse), 2020
  • Purchase motivation by subcategory (Impulse), 2020
  • Retailer usage by subcategory, Cooking (Pots & Pans), 2020
  • Retailer usage by subcategory, Cooking (Ovenware), 2020
  • Retailer usage by subcategory, Baking (Baking Accessories), 2020
  • Retailer usage by subcategory, Baking (Baking Utensils), 2020
  • Retailer usage by subcategory, Baking (Bakeware ), 2020
  • Conversion rates for the 10 most-used retailers, 2020
  • Retailer usage by demographic, 2020
  • Drivers of retailer choice by retailer, 2020
  • Things retailers should improve on by retailer, 2020
List of Figures
  • Market size - total market, 2019-25e
  • Market growth - total market, 2019-25e
  • Market size - Pots & Pans, 2019-25e
  • Market growth - Pots & Pans, 2019-25e
  • Market size - Ovenware, 2019-25e
  • Market growth - Ovenware, 2019-25e
  • Market size - Baking Accessories & Utensils, 2019-25e
  • Market growth - Baking Accessories & Utensils, 2019-25e
  • Market size - Bakeware, 2019-25e
  • Market growth - Bakeware, 2019-25e
  • Category growth and size by subcategory, 2020-22e
  • Online market size and penetration, 2019-25e
  • Online and offline market growth, 2019-25e
  • Channels of distribution, 2020 and 2025e
  • Retailer market shares, 2020
  • Retailer market shares change year-on-year, 2019 vs. 2020
  • Amazon market share, 2018-2020
  • Amazon shopper demographic, 2020
  • Amazon customer share (overall & by subcategory), 2020
  • ASDA market share, 2018-2020
  • ASDA shopper demographic, 2020
  • ASDA customer share (overall & by subcategory), 2020
  • Sainsbury's market share, 2018-2020
  • Sainsbury's shopper demographic, 2020
  • Sainsbury's customer share (overall & by subcategory), 2020
  • Teso market share, 2018-2020
  • Tesco shopper demographic, 2020
  • Tesco customer share (overall & by subcategory), 2020
  • Argos market share, 2018-2020
  • Argos shopper demographic, 2020
  • Argos customer share (overall & by subcategory), 2020
  • TK Maxx market share, 2018-2020
  • TK Maxx shopper demographic, 2020
  • TK Maxx customer share (overall & by subcategory), 2020
  • B&M market share, 2018-2020
  • B&M shopper demographic, 2020
  • B&M customer share (overall & by subcategory), 2020
  • The Range market share, 2018-2020
  • The Range shopper demographic, 2020
  • The Range customer share (overall & by subcategory), 2020
  • Wilko market share, 2018-2020
  • Wilko shopper demographic, 2020
  • Wilko customer share (overall & by subcategory), 2020
  • Home Bargains market share, 2018-2020
  • Home Bargains shopper demographic, 2020
  • Home Bargains customer share (overall & by subcategory), 2020
  • COVID-19: Overall Cooking & Baking penetration, 2020
  • COVID-19: Overall Cooking & Baking retailer usage, 2020
  • COVID-19: Overall Cooking retailer usage, 2020
  • COVID-19: Overall Baking retailer usage, 2020
  • COVID-19: Drivers of retailer usage, 2020
  • COVID-19: Online shopping satisfaction, 2020
  • COVID-19: Opinions on COVID-19 and Cooking & Baking, 2020
  • COVID-19: Channel usage - when purchasing (Overall Cooking & Baking), 2020
  • COVID-19: Channel usage - when purchasing (Pots & Pans), 2020
  • COVID-19: Channel usage - when purchasing (Ovenware), 2020
  • COVID-19: Channel usage - when purchasing (Baking Accessories), 2020
  • COVID-19: Channel usage - when purchasing (Baking Utensils), 2020
  • COVID-19: Channel usage - when purchasing (Bakeware), 2020
  • COVID-19: Purchasing intentions for overall Cooking and Baking, 2020
  • COVID-19: Purchasing intentions by subcategory, 2020
  • COVID-19: Purchasing intentions - purchasing from a reopened store, 2020
  • COVID-19: Reasons for avoiding stores, 2020
  • Background: Food-related activities undertaken, 2020
  • Background: Food-related activities undertaken (Cook a meal from scratch at home), 2020
  • Background: Food-related activities undertaken (Bake at home), 2020
  • Background: Food-related activities undertaken (Cooking), 2020
  • Background: Food-related activities undertaken (Baking), 2020
  • Background: Food-related activities (cooking skills), 2020
  • Background: Food-related activities (baking skills), 2020
  • Background: Favourite Chef, 2020
  • Background: Favourite Chef (reasons why Jamie Oliver is favourite chef), 2020
  • Background: Favourite Chef (reasons why Gordan Ramsay is favourite chef), 2020
  • Background: Favourite Chef (reasons why Gino D-acampo is favourite chef), 2020
  • Background: Favourite Baker, 2020
  • Background: Favourite Baker (reasons why Mary Berry is favourite baker), 2020
  • Background: Favourite Baker (reasons why Delia Smith is favourite baker), 2020
  • Background: Favourite Baker (reasons why Nigella Lawson is favourite baker), 2020
  • Background: Top 10 brands purchased (Cooking & Baking), 2020
  • Background: Top 10 brands purchased (Cooking), 2020
  • Background: Top 10 brands purchased (Baking), 2020
  • Overall Cooking & Baking penetration by demographic and region, 2020
  • Pots & Pans penetration by demographic and region, 2020
  • Ovenware penetration by demographic and region, 2020
  • Baking Accessories penetration by demographic and region, 2020
  • Baking Utensils penetration by demographic and region, 2020
  • Bakeware penetration by demographic and region, 2020
  • Opinions on Cooking & Baking, 2020
  • Research process (what they did), 2020
  • Research process (how long they spent), 2020
  • Research process (areas of research), 2020
  • Research process (staff interaction), 2020
  • Purchase motivation (New home), 2020
  • Purchase motivation (New look), 2020
  • Purchase motivation (Replacement), 2020
  • Purchase motivation (Impulse), 2020
  • Overall Cooking & Baking retailer usage, 2020
  • Drivers of retailer choice, 2020
  • Things retailers should improve on, 2020
  • Channel usage - when researching, 2020
  • Channel usage (store type used for research), 2020
  • Channel usage (device used for online research), 2020
  • Channel usage - when purchasing, 2020
  • Channel usage (store type used for purchasing), 2020
  • Channel usage (device used for online purchasing), 2020
  • Online fulfilment, 2020
  • Opinions on online purchasing, 2020
  • Online purchasing satisfaction, 2020
  • Views prior to purchase, 2020
  • Views prior to purchase (brand), 2020
  • Views prior to purchase (budget), 2020
  • Views prior to purchase (retailer), 2020
Note: Product cover images may vary from those shown
  • Amazon
  • Tesco
  • ASDA
  • Wilko
  • Sainsbury's
  • Argos
  • TK Maxx
  • The Range
  • Home Bargains
  • B&M
Note: Product cover images may vary from those shown
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