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FEATURED COMPANIES
- Amazon
- Argos
- ASDA
- B&M
- Home Bargains
- Sainsbury's
- MORE
Summary
United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Cooking & Baking market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following subcategories: pots & pans, ovenware, baking accessories, baking utensils, and bakeware. Consumer data is based on our 2020 UK Cooking & Baking survey of 2,000 consumers, and is nationally representative.
Cooking & Baking outperformed Kitchen & Dine in 2020, as consumers turned to cooking and especially baking while forced to spend much of their time at home during COVID-19. The cooking and baking trend which began during the start of the first UK lockdown made online usage particularly high for this category. All Cooking & Baking subcategories outperformed Kitchen & Dine, with Baking Accessories & Utensils and Bakeware even achieving growth.
Scope
Reasons to Buy
United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Cooking & Baking market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following subcategories: pots & pans, ovenware, baking accessories, baking utensils, and bakeware. Consumer data is based on our 2020 UK Cooking & Baking survey of 2,000 consumers, and is nationally representative.
Cooking & Baking outperformed Kitchen & Dine in 2020, as consumers turned to cooking and especially baking while forced to spend much of their time at home during COVID-19. The cooking and baking trend which began during the start of the first UK lockdown made online usage particularly high for this category. All Cooking & Baking subcategories outperformed Kitchen & Dine, with Baking Accessories & Utensils and Bakeware even achieving growth.
Scope
- The Cooking & Baking market benefited from consumers spending more time at home in 2020.
- The pandemic acted as a catalyst for online growth in the Cooking & Baking market. Online pureplays will continue to benefit from increased online purchasing in this category.
Reasons to Buy
- Discover what will drive growth in the Cooking & Baking market out to 2025 to help form an effective growth strategy and target investment to high-performance categories
- Understand how consumer shopping habits are changing as a result of COVID-19
- Obtain a deeper understanding of what drives retailer choice for Cooking & Baking purchases, helping you to draw in shoppers
Note: Product cover images may vary from those shown
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FEATURED COMPANIES
- Amazon
- Argos
- ASDA
- B&M
- Home Bargains
- Sainsbury's
- MORE
KEY FINDINGS
- The Cooking & Baking market experienced a small decline in 2020, with resilience largely driven by baking craze
- The market experienced significant online growth, as ‘essential’ channels excelled
- There was a decline in top food-related activities Vs. LY
- Replacement drives purchases, with retailer choice driven by pricing and convenience
- Overall sector size and growth
- Sector size and growth: pots & pans
- Sector size and growth: ovenware
- Sector size and growth: baking accessories & utensils
- Sector size and growth: bakeware
- Category growth & size: 2020-2022
- Online sales penetration
- Channels of distribution
- Retailer market shares
- Retailer profiles
- Penetration
- Retailer usage
- Drivers of retailer usage
- Online shopping satisfaction
- Opinions on COVID-19 and Cooking & Baking
- Channel usage when purchasing
- Purchasing intentions
- Reasons for avoiding stores
- Background
- Penetration and profiles: overall Cooking & Baking
- Penetration and profiles: Pots & Pans
- Penetration and profiles: Ovenware
- Penetration and profiles: Baking Accessories
- Penetration and profiles: Baking utensils
- Penetration and profiles: Bakeware
- Penetration by product
- Opinions on Cooking & Baking
- Average spend by subcategory
- Detailed average spend by product
- Research process
- Purchase motivation
- Retailer usage
- Retailer usage by subcategory
- Conversion rates
- Retailer usage by demographic
- Drivers of retailer choice
- Things retailers should improve on
- Channel usage - when researching
- Channel usage - when purchasing
- Online fulfilment
- Opinions on online purchasing
- Online purchasing satisfaction
- Views prior to purchase
- Category growth and size by subcategory, 2020-22e
- Channels of distribution, 2020 and 2025e
- COVID-19: Penetration by product (Pots & Pans), 2020
- COVID-19: Penetration by product (Ovenware), 2020
- COVID-19: Penetration by product (Baking Accessories), 2020
- COVID-19: Penetration by product (Baking Utensils), 2020
- COVID-19: Penetration by product (Bakeware), 2020
- COVID-19: Drivers of retailer usage by retailer, 2020
- Penetration by product (Pots & Pans), 2020
- Penetration by product (Ovenware), 2020
- Penetration by product (Baking Accessories), 2020
- Penetration by product (Baking Untensils), 2020
- Penetration by product (Bakeware), 2020
- Average spend for overall Cooking & Baking and by subcategory, 2020
- Detailed average spend by product, Cooking (Pots & Pans), 2020
- Detailed average spend by product, Cooking (Ovenware), 2020
- Detailed average spend by product, Baking (Baking Accessories), 2020
- Detailed average spend by product, Baking (Baking Utensils), 2020
- Detailed average spend by product, Baking (Bakeware), 2020
- Purchase motivation (New home), 2020
- Purchase motivation by subcategory (New Home), 2020
- Purchase motivation (New look), 2020
- Purchase motivation by subcategory (New Look), 2020
- Purchase motivation (Replacement), 2020
- Purchase motivation by subcategory (Replacement), 2020
- Purchase motivation (Impulse), 2020
- Purchase motivation by subcategory (Impulse), 2020
- Retailer usage by subcategory, Cooking (Pots & Pans), 2020
- Retailer usage by subcategory, Cooking (Ovenware), 2020
- Retailer usage by subcategory, Baking (Baking Accessories), 2020
- Retailer usage by subcategory, Baking (Baking Utensils), 2020
- Retailer usage by subcategory, Baking (Bakeware ), 2020
- Conversion rates for the 10 most-used retailers, 2020
- Retailer usage by demographic, 2020
- Drivers of retailer choice by retailer, 2020
- Things retailers should improve on by retailer, 2020
- Market size - total market, 2019-25e
- Market growth - total market, 2019-25e
- Market size - Pots & Pans, 2019-25e
- Market growth - Pots & Pans, 2019-25e
- Market size - Ovenware, 2019-25e
- Market growth - Ovenware, 2019-25e
- Market size - Baking Accessories & Utensils, 2019-25e
- Market growth - Baking Accessories & Utensils, 2019-25e
- Market size - Bakeware, 2019-25e
- Market growth - Bakeware, 2019-25e
- Category growth and size by subcategory, 2020-22e
- Online market size and penetration, 2019-25e
- Online and offline market growth, 2019-25e
- Channels of distribution, 2020 and 2025e
- Retailer market shares, 2020
- Retailer market shares change year-on-year, 2019 vs. 2020
- Amazon market share, 2018-2020
- Amazon shopper demographic, 2020
- Amazon customer share (overall & by subcategory), 2020
- ASDA market share, 2018-2020
- ASDA shopper demographic, 2020
- ASDA customer share (overall & by subcategory), 2020
- Sainsbury's market share, 2018-2020
- Sainsbury's shopper demographic, 2020
- Sainsbury's customer share (overall & by subcategory), 2020
- Teso market share, 2018-2020
- Tesco shopper demographic, 2020
- Tesco customer share (overall & by subcategory), 2020
- Argos market share, 2018-2020
- Argos shopper demographic, 2020
- Argos customer share (overall & by subcategory), 2020
- TK Maxx market share, 2018-2020
- TK Maxx shopper demographic, 2020
- TK Maxx customer share (overall & by subcategory), 2020
- B&M market share, 2018-2020
- B&M shopper demographic, 2020
- B&M customer share (overall & by subcategory), 2020
- The Range market share, 2018-2020
- The Range shopper demographic, 2020
- The Range customer share (overall & by subcategory), 2020
- Wilko market share, 2018-2020
- Wilko shopper demographic, 2020
- Wilko customer share (overall & by subcategory), 2020
- Home Bargains market share, 2018-2020
- Home Bargains shopper demographic, 2020
- Home Bargains customer share (overall & by subcategory), 2020
- COVID-19: Overall Cooking & Baking penetration, 2020
- COVID-19: Overall Cooking & Baking retailer usage, 2020
- COVID-19: Overall Cooking retailer usage, 2020
- COVID-19: Overall Baking retailer usage, 2020
- COVID-19: Drivers of retailer usage, 2020
- COVID-19: Online shopping satisfaction, 2020
- COVID-19: Opinions on COVID-19 and Cooking & Baking, 2020
- COVID-19: Channel usage - when purchasing (Overall Cooking & Baking), 2020
- COVID-19: Channel usage - when purchasing (Pots & Pans), 2020
- COVID-19: Channel usage - when purchasing (Ovenware), 2020
- COVID-19: Channel usage - when purchasing (Baking Accessories), 2020
- COVID-19: Channel usage - when purchasing (Baking Utensils), 2020
- COVID-19: Channel usage - when purchasing (Bakeware), 2020
- COVID-19: Purchasing intentions for overall Cooking and Baking, 2020
- COVID-19: Purchasing intentions by subcategory, 2020
- COVID-19: Purchasing intentions - purchasing from a reopened store, 2020
- COVID-19: Reasons for avoiding stores, 2020
- Background: Food-related activities undertaken, 2020
- Background: Food-related activities undertaken (Cook a meal from scratch at home), 2020
- Background: Food-related activities undertaken (Bake at home), 2020
- Background: Food-related activities undertaken (Cooking), 2020
- Background: Food-related activities undertaken (Baking), 2020
- Background: Food-related activities (cooking skills), 2020
- Background: Food-related activities (baking skills), 2020
- Background: Favourite Chef, 2020
- Background: Favourite Chef (reasons why Jamie Oliver is favourite chef), 2020
- Background: Favourite Chef (reasons why Gordan Ramsay is favourite chef), 2020
- Background: Favourite Chef (reasons why Gino D-acampo is favourite chef), 2020
- Background: Favourite Baker, 2020
- Background: Favourite Baker (reasons why Mary Berry is favourite baker), 2020
- Background: Favourite Baker (reasons why Delia Smith is favourite baker), 2020
- Background: Favourite Baker (reasons why Nigella Lawson is favourite baker), 2020
- Background: Top 10 brands purchased (Cooking & Baking), 2020
- Background: Top 10 brands purchased (Cooking), 2020
- Background: Top 10 brands purchased (Baking), 2020
- Overall Cooking & Baking penetration by demographic and region, 2020
- Pots & Pans penetration by demographic and region, 2020
- Ovenware penetration by demographic and region, 2020
- Baking Accessories penetration by demographic and region, 2020
- Baking Utensils penetration by demographic and region, 2020
- Bakeware penetration by demographic and region, 2020
- Opinions on Cooking & Baking, 2020
- Research process (what they did), 2020
- Research process (how long they spent), 2020
- Research process (areas of research), 2020
- Research process (staff interaction), 2020
- Purchase motivation (New home), 2020
- Purchase motivation (New look), 2020
- Purchase motivation (Replacement), 2020
- Purchase motivation (Impulse), 2020
- Overall Cooking & Baking retailer usage, 2020
- Drivers of retailer choice, 2020
- Things retailers should improve on, 2020
- Channel usage - when researching, 2020
- Channel usage (store type used for research), 2020
- Channel usage (device used for online research), 2020
- Channel usage - when purchasing, 2020
- Channel usage (store type used for purchasing), 2020
- Channel usage (device used for online purchasing), 2020
- Online fulfilment, 2020
- Opinions on online purchasing, 2020
- Online purchasing satisfaction, 2020
- Views prior to purchase, 2020
- Views prior to purchase (brand), 2020
- Views prior to purchase (budget), 2020
- Views prior to purchase (retailer), 2020
Note: Product cover images may vary from those shown
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- Amazon
- Tesco
- ASDA
- Wilko
- Sainsbury's
- Argos
- TK Maxx
- The Range
- Home Bargains
- B&M
Note: Product cover images may vary from those shown