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United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025

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    Report

  • 82 Pages
  • December 2020
  • Region: United Kingdom
  • GlobalData
  • ID: 5238846
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Summary

United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Laundry & Cleaning market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: mops & buckets, brooms & brushes, cloths & dusters, cleaning bins & storage, drying, ironing, and laundry baskets & bins. The consumer data is derived from two pieces of consumer research. The first was undertaken over May 2019 and the second over July 2020. 2,000 nationally representative UK consumers were interviewed for each survey.

COVID-19 will have a material impact on Laundry & Cleaning in 2020. Bigger-ticket products with longer replacement cycles will underperform, with Drying and Ironing set to decline the most, dragging down the overall Laundry & Cleaning market. But, the essential nature of Cleaning products will offset some losses, with Cleaning Cloths & Dusters, Mops & Buckets and Brooms & Brushes, all set to outperform.

Scope
  • The Laundry & Cleaning market will experience single-digit decline in 2020. It will marginally outperform the overall Household market, as consumers seek more sterile surroundings during the pandemic.
  • B&M, Wilko, Home Bargains, and Poundland all appear in the top 10 retailers in terms of market share. B&M holds the largest share; the discounter was a beneficiary of essential stores remaining open this year, and its widespread presence across the UK meant that it was a convenient choice.
  • Of those that plan to purchase a Laundry & Cleaning product in the next six months, the majority would consider doing so at a physical store. However, retailers must ensure that staff enforce social distancing and hygiene measures to ease consumer concerns.
  • Retailers should take style, not just practicality, into consideration when choosing which Laundry & Cleaning products to stock.

Reasons to Buy
  • Discover what will drive growth in the Laundry & Cleaning market out to 2025 to help form an effective growth strategy and target investment to high-performance categories
  • Understand how consumer shopping habits are changing in response to COVID-19
  • Gain a deeper understanding of how to engage laundry & cleaning shoppers, helping you to draw in new customers
  • Discover what laundry & cleaning shoppers think retailers need to improve on, allowing you to target investment

Table of Contents

KEY FINDINGS
  • COVID-19 will have a material impact on Laundry & Cleaning in 2020
  • Value-led retailers dominate
  • Consumers are willing to purchase instore, but retailers must uphold hygiene standards
  • Style is important to Laundry & Cleaning shoppers

THE MARKET
  • Overall sector size and growth
  • Sector size and growth: mops & buckets
  • Sector size and growth: brooms & brushes
  • Sector size and growth: cleaning cloths & dusters
  • Sector size and growth: cleaning bins & storage
  • Sector size and growth: drying
  • Sector size and growth: ironing
  • Category growth & size: 2020-2022
  • Online sales penetration
  • Channels of distribution

THE RETAILERS
  • Retailer market shares
  • Retailer profiles

THE COVID-19 CONSUMER
  • Penetration
  • Retailer usage
  • Drivers of retailer choice
  • Channel usage
  • Online fulfilment
  • Opinions on online purchasing
  • Online purchasing satisfaction
  • Barriers to instore purchasing

THE CONSUMER
  • Penetration by product
  • Opinions on Laundry & Cleaning
  • Use of cleaning services
  • Ironing behaviour
  • Drying behaviour
  • Average spend by product
  • Research process
  • Purchase motivation
  • Retailer usage
  • Drivers of retailer choice
  • Things retailers should improve on
  • Channel usage
  • Online fulfilment
  • Opinions on online purchasing
  • Online purchasing satisfaction
  • Views prior to purchase

FURTHER DETAILS
  • Methodology

List of Tables
  • Category growth and size by sub-category, 2020-22e
  • Channels of distribution, 2020 and 2025e
  • COVID-19: Penetration by product (General Cleaning), 2020
  • COVID-19: Penetration by product (Laundry), 2020
  • COVID-19: Drivers of retailer usage: by retailer, 2020
  • Penetration by product (Mops & Buckets), 2020
  • Penetration by product (Brooms & Brushes), 2020
  • Penetration by product (Cloths & Dusters), 2020
  • Penetration by product (Cleaning Bins & Storage), 2020
  • Penetration by product (Drying), 2020
  • Penetration by product (Ironing), 2020
  • Penetration by product (Laundry Baskets & Bins), 2020
  • Average spend (Overall), 2020
  • Average spend (Mops & Buckets), 2020
  • Average spend (Cloths & Dusters), 2020
  • Average spend (Cleaning Bins & Storage), 2020
  • Average spend (Drying), 2020
  • Average spend (Ironing), 2020
  • Average spend (Laundry Basktes & Bins), 2020
  • Purchase Motivation (New Home), 2020
  • Purchase Motivation (New Look), 2021
  • Purchase Motivation (Replacement), 2022
  • Purchase Motivation (Impulse), 2023
  • Retailer usage (Mops & Buckets), 2020
  • Retailer usage (Brooms & Brushes), 2020
  • Retailer usage (Cloths & Dusters), 2020
  • Retailer usage (Cleaning Bins & Storage), 2020
  • Retailer usage (Drying), 2020
  • Retailer usage (Ironing), 2020
  • Retailer usage (Laundry Baskets & Bins), 2020
  • Conversion rates, top 10 retailers, 2020
  • Retailer usage by demographic, 2020
  • Drivers of retailer choice: by retailer, 2020
  • Things retailers should improve on: by retailer, 2020
  • Channel usage (Mops & Buckets), 2020
  • Channel usage (Brooms & Brushes), 2020
  • Channel usage (Cloths & Dusters), 2020
  • Channel usage (Cleaning Bins & Storage), 2020
  • Channel usage (Drying), 2020
  • Channel usage (Ironing), 2020
  • Channel usage (Laundry Baskets & Bins), 2020

List of Figures
  • Market size - total market, 2019-25e
  • Market growth - total market, 2019-25e
  • Market volume growth - total market, 2019-25e
  • Market inflation growth - total market, 2019-25e
  • Market size - Mops & Buckets, 2019-25e
  • Market growth - Mops & Buckets, 2019-25e
  • Market size - Brooms & Brushes, 2019-25e
  • Market growth - Brooms & Brushes, 2019-25e
  • Market size - Cleaning Cloths & Dusters, 2019-25e
  • Market growth - Cleaning Cloths & Dusters, 2019-25e
  • Market size - Cleaning Bins & Storage, 2019-25e
  • Market growth - Cleaning Bins & Storage, 2019-25e
  • Market size - Drying, 2019-25e
  • Market growth - Drying, 2019-25e
  • Market size - Ironing, 2019-25e
  • Market growth - Ironing, 2019-25e
  • Category growth and size by sub-category, 2020-22e
  • Online market size and penetration, 2019-25e
  • Online and offline market growth, 2019-25e
  • Channels of distribution, 2020e and 2025e
  • Laundry & Cleaning top 10 market shares, 2020
  • Laundry & Cleaning top 10 market shares, 2019 vs 2020
  • B&M market share, 2018-20
  • B&M shopper demographics, 2020
  • B&M customer share (overall & by category), 2020
  • Tesco market share, 2018-20
  • Tesco shopper demographics, 2020
  • Tesco customer share (overall & by category), 2020
  • Amazon market share, 2018-20
  • Amazon shopper demographics, 2020
  • Amazon customer share (overall & by category), 2020
  • Wilko market share, 2018-20
  • Wilko shopper demographics, 2020
  • Wilko customer share (overall & by category), 2020
  • Dunelm market share, 2018-20
  • Dunelm shopper demographics, 2020
  • Dunelm customer share (overall & by category), 2020
  • ASDA market share, 2018-20
  • ASDA shopper demographics, 2020
  • ASDA customer share (overall & by category), 2020
  • Home Bargains market share, 2018-20
  • Home Bargains shopper demographics, 2020
  • Home Bargains customer share (overall & by category), 2020
  • Poundland market share, 2018-20
  • Poundland shopper demographics, 2020
  • Poundland customer share (overall & by category), 2020
  • Argos market share, 2018-20
  • Argos shopper demographics, 2020
  • Argos customer share (overall & by category), 2020
  • John Lewis market share, 2018-20
  • John Lewis shopper demographics, 2020
  • John Lewis customer share (overall & by category), 2020
  • Laundry & Cleaning penetration, 2020
  • Laundry & Cleaning retailer usage (overall & by subcategory), 2020
  • Drivers of retailer usage, 2020
  • Channel usage (overall & by subcategory), 2020
  • Online purchasing satisfaction, 2020
  • Opinions on online purchasing & COVID-19, 2020
  • Retailer usage (overall & by subcategory), 2020
  • Purchasing from a reopened store, 2020
  • Reasons for avoiding stores, 2020
  • Laundry & Cleaning penetration by demographics & region, 2020
  • General Cleaning penetration by demographics & region, 2020
  • Laundry penetration by demographics & region, 2020
  • Opinions on Laundry & Cleaning, 2020
  • Household cleaning - use of professional cleaning services, 2020
  • Laundry - ironing behaviour, 2020
  • Laundry - drying behaviour, 2020
  • Laundry & Cleaning research process (what they did), 2020
  • Laundry & Cleaning research process (how long they spent), 2020
  • Laundry & Cleaning research process (areas of research), 2020
  • Laundry & Cleaning research process (staff interaction), 2020
  • Laundry & Cleaning retailer usage, 2020
  • Drivers of retailer choice, 2020
  • Laundry & Cleaning retailer drivers, 2020
  • What retailers should improve on, 2020
  • Laundry & Cleaning channel usage (researching), 2020
  • Laundry & Cleaning store type used (researching and browsing), 2020
  • Laundry & Cleaning device used (online researching and browsing), 2020
  • Laundry & Cleaning channel usage (purchasing), 2020
  • Laundry & Cleaning store type used (purchasing), 2020
  • Laundry & Cleaning device used (online purchasing), 2020
  • Laundry & Cleaning online fulfilment, 2020
  • Opinions on online purchasing, 2020
  • Online purchasing satisfaction, 2020
  • Laundry & Cleaning research process (views prior to purchase), 2020
  • Laundry & Cleaning research process (views prior to purchase - retailer), 2020
  • Laundry & Cleaning research process (views prior to purchase - budget), 2020

Companies Mentioned

A selection of companies mentioned in this report includes:

  • B&M
  • Tesco
  • Amazon
  • Wilko
  • Dunelm
  • ASDA
  • Home Bargains
  • Poundland
  • Argos
  • John Lewis
  • Sainsbury's
  • Morrisons
  • Aldi
  • B&Q
  • Poundstretcher
  • IKEA
  • Lidl