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North America Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity

  • ID: 5239767
  • Report
  • January 2021
  • Region: North America
  • GMD Research

FEATURED COMPANIES

  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
North America augmented reality and virtual reality market is expected to grow by 34.6% annually in the forecast period and reach $92.54 billion by 2027 considering impact of COVID-19 pandemic. Augmented Reality (AR) technology accounts for a larger market share.



Highlighted with 31 tables and 40 figures, this 115-page report “North America Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year.

In-depth qualitative analyses include identification and investigation of the following aspects:
  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Five Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

Augmented Reality (AR)
  • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
  • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
  • Nonimmersive Technology
  • Semi-Immersive and Fully Immersive Technology
Based on Component, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

Hardware
  • Sensors
  • Semiconductor Component
  • Displays and Projectors
  • Position Trackers
  • Cameras
  • Others
Software
  • Software Developer Kits
  • Cloud Services
Based on Device Type, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

Augmented Reality Devices
  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)
  • Handheld Device
Virtual Reality Devices
  • Head-Mounted Display (HMD)
  • Gesture-Tracking Device
  • Projector & Display Wall
Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
  • Gaming
  • Entertainment & Media
  • Aerospace & Defense
  • Healthcare
  • Education
  • Manufacturing
  • Retail
  • Others
Based on End User, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
  • Consumer
  • Enterprise
  • Large Enterprises
  • Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
  • U.S.
  • Canada
  • Mexico
For each key country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in North America augmented reality and virtual reality market are assayed quantitatively and qualitatively through the Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):
  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
  • Samsung
  • Seiko Epson
  • Sony
  • Vuzix Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary

2 Market Overview and Qualitative Analysis
2.1 Market Size and Forecast
2.1.1 Impact of COVID-19 on World Economy
2.1.2 Impact of COVID-19 on the Market
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Five Forces Analysis

3 Segmentation of North America Market by Technology
3.1 Market Overview by Technology
3.2 North America Augmented Reality (AR) Market 2017-2027
3.2.1 Marker-based Augmented Reality
3.2.2 Markerless Augmented Reality
3.3 North America Virtual Reality (VR) Market 2017-2027
3.3.1 Nonimmersive Technology
3.2.2 Semi-Immersive and Fully Immersive Technology

4 Segmentation of North America Market by Component
4.1 Market Overview by Component
4.2 North America AR and VR Hardware Market 2017-2027
4.3 North America AR and VR Software Market 2017-2027

5 Segmentation of North America Market by Device Type
5.1 Market Overview by Device Type
5.2 North America AR Devices Market 2017-2027
5.2.1 Head-Mounted Display (HMD)
5.2.2 Head-Up Display (HUD)
5.2.3 Handheld Device
5.3 North America VR Devices Market 2017-2027
5.3.1 Head-Mounted Display (HMD)
5.3.2 Gesture-Tracking Device
5.3.3 Projector & Display Wall

6 Segmentation of North America Market by Industry Vertical
6.1 Market Overview by Industry Vertical
6.2 North America Augmented Reality and Virtual Reality Market for Gaming 2017-2027
6.3 North America Augmented Reality and Virtual Reality Market for Entertainment & Media 2017-2027
6.4 North America Augmented Reality and Virtual Reality Market for Aerospace & Defense 2017-2027
6.5 North America Augmented Reality and Virtual Reality Market for Healthcare 2017-2027
6.6 North America Augmented Reality and Virtual Reality Market for Education 2017-2027
6.7 North America Augmented Reality and Virtual Reality Market for Manufacturing 2017-2027
6.8 North America Augmented Reality and Virtual Reality Market for Retail 2017-2027
6.9 North America Augmented Reality and Virtual Reality Market for Other Sectors 2017-2027

7 Segmentation of North America Market by End-user
7.1 Market Overview by End-user
7.2 North America Consumer AR and VR Market 2017-2027
7.3 North America Enterprise AR and VR Market 2017-2027

8 North America Market 2017-2027 by Country
8.1 Overview of North America Market
8.2 U.S.
8.3 Canada

9 Competitive Landscape
9.1 Overview of Key Vendors
9.2 Company Profiles
  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
  • Samsung
  • Seiko Epson
  • Sony
  • Vuzix Corporation
10 Investing in North America Market: Risk Assessment and Management
10.1 Risk Evaluation of North America Market
10.2 Critical Success Factors (CSFs)

List of Tables
Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market in the Balanced Perspective, 2020-2027
Table 2. Growth Rate of World Real GDP, 2017-2021
Table 3. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market
Table 4. North America Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 5. North America Augmented Reality Market by Technology, 2017-2027, $ bn
Table 6. North America Marker-based AR Market by Technology, 2017-2027, $ bn
Table 7. North America Markerless Augmented Reality Market by Technology, 2017-2027, $ bn
Table 8. North America Virtual Reality Market by Technology, 2017-2027, $ bn
Table 9. North America Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 10. North America AR and VR Hardware Market by Type, 2017-2027, $ bn
Table 11. North America AR and VR Software Market by Type, 2017-2027, $ bn
Table 12. North America Augmented Reality and Virtual Reality Market by Device Type, 2017-2027, $ bn
Table 13. North America Augmented Reality Devices Market by Type, 2017-2027, $ bn
Table 14. North America Virtual Reality Devices Market by Type, 2017-2027, $ bn
Table 15. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 16. North America Augmented Reality and Virtual Reality Market by End-user, 2017-2027, $ bn
Table 17. North America Enterprise AR and VR Market by Organization Size, 2017-2027, $ bn
Table 18. North America Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn
Table 19. U.S. Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 20. U.S. Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 21. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 22. Canada Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 23. Canada Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 24. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 25. DAQR: Company Snapshot
Table 26. DAQR: Business Segmentation
Table 27. DAQR: Product Portfolio
Table 28. DAQR: Revenue, 2017-2018, $ bn
Table 29. DAQR: Recent Developments
Table 30. Risk Evaluation for Investing in North America Market, 2020-2027
Table 31. Critical Success Factors and Key Takeaways

List of Figures
Figure 1. Research Method Flow Chart
Figure 2. Breakdown of Primary Research
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027
Figure 5. North America Augmented Reality and Virtual Reality Market by Revenue, 2017-2027, $ bn
Figure 6. Impact of COVID-19 on Business
Figure 7. Primary Drivers and Impact Factors of North America Augmented Reality and Virtual Reality Market
Figure 8. Primary Restraints and Impact Factors of North America Augmented Reality and Virtual Reality Market
Figure 9. Porter’s Fiver Forces Analysis of North America Augmented Reality and Virtual Reality Market
Figure 10. Breakdown of North America Augmented Reality and Virtual Reality Market by Technology, 2020-2027, % of Revenue
Figure 11. Contribution to North America 2021-2027 Cumulative Revenue by Technology, Value ($ bn) and Share (%)
Figure 12. North America Augmented Reality (AR) Market, 2017-2027, $ bn
Figure 13. North America Virtual Reality (VR) Market, 2017-2027, $ bn
Figure 14. Breakdown of North America Augmented Reality and Virtual Reality Market by Component, 2020-2027, % of Revenue
Figure 15. Contribution to North America 2021-2027 Cumulative Revenue by Component, Value ($ bn) and Share (%)
Figure 16. North America AR and VR Hardware Market, 2017-2027, $ bn
Figure 17. North America AR and VR Software Market, 2017-2027, $ bn
Figure 18. Breakdown of North America Augmented Reality and Virtual Reality Market by Device Type, 2020-2027, % of Revenue
Figure 19. Contribution to North America 2021-2027 Cumulative Revenue by Device Type, Value ($ bn) and Share (%)
Figure 20. North America AR Devices Market, 2017-2027, $ bn
Figure 21. North America VR Devices Market, 2017-2027, $ bn
Figure 22. Breakdown of North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2027, % of Revenue
Figure 23. Contribution to North America 2021-2027 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)
Figure 24. North America Augmented Reality and Virtual Reality Market for Gaming, 2017-2027, $ bn
Figure 25. North America Augmented Reality and Virtual Reality Market for Entertainment & Media, 2017-2027, $ bn
Figure 26. North America Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2017-2027, $ bn
Figure 27. North America Augmented Reality and Virtual Reality Market for Healthcare, 2017-2027, $ bn
Figure 28. North America Augmented Reality and Virtual Reality Market for Education, 2017-2027, $ bn
Figure 29. North America Augmented Reality and Virtual Reality Market for Manufacturing, 2017-2027, $ bn
Figure 30. North America Augmented Reality and Virtual Reality Market for Retail, 2017-2027, $ bn
Figure 31. North America Augmented Reality and Virtual Reality Market for Other Sectors, 2017-2027, $ bn
Figure 32. Breakdown of North America Augmented Reality and Virtual Reality Market by End-user, 2020-2027, % of Revenue
Figure 33. Contribution to North America 2021-2027 Cumulative Revenue by End-user, Value ($ bn) and Share (%)
Figure 34. North America Consumer AR and VR Market, 2017-2027, $ bn
Figure 35. North America Enterprise AR and VR Market, 2017-2027, $ bn
Figure 36. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2020 and 2027, % of Revenue
Figure 37. Contribution to North America 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%)
Figure 38. U.S. Augmented Reality and Virtual Reality Market by Revenue, 2017-2027, $ bn
Figure 39. Canada Augmented Reality and Virtual Reality Market by Revenue, 2017-2027, $ bn
Figure 40. Growth Stage of North America Augmented Reality and Virtual Reality Industry over the Forecast Period
Note: Product cover images may vary from those shown
  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
  • Samsung
  • Seiko Epson
  • Sony
  • Vuzix Corporation
Note: Product cover images may vary from those shown

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