North America augmented reality and virtual reality market is expected to grow by 34.6% annually in the forecast period and reach $92.54 billion by 2027 considering impact of COVID-19 pandemic. Augmented Reality (AR) technology accounts for a larger market share.
Highlighted with 31 tables and 40 figures, this 115-page report “North America Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year.
In-depth qualitative analyses include identification and investigation of the following aspects:
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality (AR)
Virtual Reality (VR)
Based on Component, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Hardware
Software
Based on Device Type, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality Devices
Virtual Reality Devices
Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Based on End User, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Geographically, the following national/local markets are fully investigated:
For each key country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America augmented reality and virtual reality market are assayed quantitatively and qualitatively through the Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Highlighted with 31 tables and 40 figures, this 115-page report “North America Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year.
In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints and Challenges
- Emerging Product Trends & Market Opportunities
- Porter’s Five Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality (AR)
- Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
- Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
- Nonimmersive Technology
- Semi-Immersive and Fully Immersive Technology
Based on Component, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Hardware
- Sensors
- Semiconductor Component
- Displays and Projectors
- Position Trackers
- Cameras
- Others
Software
- Software Developer Kits
- Cloud Services
Based on Device Type, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality Devices
- Head-Mounted Display (HMD)
- Head-Up Display (HUD)
- Handheld Device
Virtual Reality Devices
- Head-Mounted Display (HMD)
- Gesture-Tracking Device
- Projector & Display Wall
Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
- Gaming
- Entertainment & Media
- Aerospace & Defense
- Healthcare
- Education
- Manufacturing
- Retail
- Others
Based on End User, the North America market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
- Consumer
- Enterprise
- Large Enterprises
- Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
- U.S.
- Canada
- Mexico
For each key country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America augmented reality and virtual reality market are assayed quantitatively and qualitatively through the Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
- DAQR
- EON. Reality Inc.
- HTC
- Microsoft
- Samsung
- Seiko Epson
- Sony
- Vuzix Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Frequently Asked Questions about the North American Augmented Reality and Virtual Reality Market
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Table of Contents
1 Introduction
2 Market Overview and Qualitative Analysis
3 Segmentation of North America Market by Technology
4 Segmentation of North America Market by Component
5 Segmentation of North America Market by Device Type
6 Segmentation of North America Market by Industry Vertical
7 Segmentation of North America Market by End-user
8 North America Market 2017-2027 by Country
9 Competitive Landscape
10 Investing in North America Market: Risk Assessment and Management
List of Tables
List of Figures
Companies Mentioned
- DAQR
- EON. Reality Inc.
- HTC
- Microsoft
- Samsung
- Seiko Epson
- Sony
- Vuzix Corporation
Methodology
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