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Southeast Asia Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity

  • ID: 5239772
  • Report
  • January 2021
  • Region: Asia Pacific
  • GMD Research

FEATURED COMPANIES

  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
Southeast Asia augmented reality and virtual reality market will grow by 38.3% annually with a total addressable market cap of $31.6 billion over 2021-2027 owing to the rising need for AR and VR technology amid the COVID-19 pandemic in the region.





Highlighted with 46 tables and 46 figures, this 127-page report “Southeast Asia Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Southeast Asia augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year.

In-depth qualitative analyses include identification and investigation of the following aspects:
  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Five Forces

The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Southeast Asia augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.

Based on Technology, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

Augmented Reality (AR)
  • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
  • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)

Virtual Reality (VR)
  • Nonimmersive Technology
  • Semi-Immersive and Fully Immersive Technology

Based on Component, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

Hardware
  • Sensors
  • Semiconductor Component
  • Displays and Projectors
  • Position Trackers
  • Cameras
  • Others

Software
  • Software Developer Kits
  • Cloud Services

Based on Device Type, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

Augmented Reality Devices
  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)
  • Handheld Device

Virtual Reality Devices
  • Head-Mounted Display (HMD)
  • Gesture-Tracking Device
  • Projector & Display Wall

Based on Industry Vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
  • Gaming
  • Entertainment & Media
  • Aerospace & Defense
  • Healthcare
  • Education
  • Manufacturing
  • Retail
  • Others

Based on End User, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
  • Consumer
  • Enterprise
  • Large Enterprises
  • Small- & Medium-sized Enterprises

Geographically, the following national/local markets are fully investigated:
  • Thailand
  • Singapore
  • Indonesia
  • Malaysia
  • Vietnam
  • Taiwan
  • Philippines
  • Rest of Southeast Asia

For each key country or local region, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Southeast Asia augmented reality and virtual reality market are assayed quantitatively and qualitatively through the Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):
  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
  • Samsung
  • Seiko Epson
  • Sony
  • Vuzix Corporation

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
Frequently Asked Questions about the Southeast Asian Augmented Reality and Virtual Reality Market

What is the estimated value of the Southeast Asian Augmented Reality and Virtual Reality Market?

The Southeast Asian Augmented Reality and Virtual Reality Market was estimated to be valued at $1119.2 Million in 2020.

What is the growth rate of the Southeast Asian Augmented Reality and Virtual Reality Market?

The growth rate of the Southeast Asian Augmented Reality and Virtual Reality Market is 38.3%, with an estimated value of $10805.6 Million by 2027.

What is the forecasted size of the Southeast Asian Augmented Reality and Virtual Reality Market?

The Southeast Asian Augmented Reality and Virtual Reality Market is estimated to be worth $10805.6 Million by 2027.

Who are the key companies in the Southeast Asian Augmented Reality and Virtual Reality Market?

Key companies in the Southeast Asian Augmented Reality and Virtual Reality Market include DAQR, EON. Reality Inc., Facebook, Google, HTC, Microsoft, Samsung, Seiko Epson and Vuzix Corporation.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft

1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary
2 Market Overview and Qualitative Analysis
2.1 Market Size and Forecast
2.1.1 Impact of COVID-19 on World Economy
2.1.2 Impact of COVID-19 on the Market
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Five Forces Analysis
3 Segmentation of Southeast Asia Market by Technology
3.1 Market Overview by Technology
3.2 Southeast Asia Augmented Reality (AR) Market 2017-2027
3.2.1 Marker-based Augmented Reality
3.2.2 Markerless Augmented Reality
3.3 Southeast Asia Virtual Reality (VR) Market 2017-2027
3.3.1 Nonimmersive Technology
3.2.2 Semi-Immersive and Fully Immersive Technology
4 Segmentation of Southeast Asia Market by Component
4.1 Market Overview by Component
4.2 Southeast Asia AR and VR Hardware Market 2017-2027
4.3 Southeast Asia AR and VR Software Market 2017-2027
5 Segmentation of Southeast Asia Market by Device Type
5.1 Market Overview by Device Type
5.2 Southeast Asia AR Devices Market 2017-2027
5.2.1 Head-Mounted Display (HMD)
5.2.2 Head-Up Display (HUD)
5.2.3 Handheld Device
5.3 Southeast Asia VR Devices Market 2017-2027
5.3.1 Head-Mounted Display (HMD)
5.3.2 Gesture-Tracking Device
5.3.3 Projector & Display Wall
6 Segmentation of Southeast Asia Market by Industry Vertical
6.1 Market Overview by Industry Vertical
6.2 Southeast Asia Augmented Reality and Virtual Reality Market for Gaming 2017-2027
6.3 Southeast Asia Augmented Reality and Virtual Reality Market for Entertainment & Media 2017-2027
6.4 Southeast Asia Augmented Reality and Virtual Reality Market for Aerospace & Defense 2017-2027
6.5 Southeast Asia Augmented Reality and Virtual Reality Market for Healthcare 2017-2027
6.6 Southeast Asia Augmented Reality and Virtual Reality Market for Education 2017-2027
6.7 Southeast Asia Augmented Reality and Virtual Reality Market for Manufacturing 2017-2027
6.8 Southeast Asia Augmented Reality and Virtual Reality Market for Retail 2017-2027
6.9 Southeast Asia Augmented Reality and Virtual Reality Market for Other Sectors 2017-2027
7 Segmentation of Southeast Asia Market by End-user
7.1 Market Overview by End-user
7.2 Southeast Asia Consumer AR and VR Market 2017-2027
7.3 Southeast Asia Enterprise AR and VR Market 2017-2027
8 Southeast Asia Market 2017-2027 by Country
8.1 Overview of Southeast Asia Market
8.2 Singapore
8.3 Thailand
8.4 Indonesia
8.5 Malaysia
8.6 Vietnam
8.7 Taiwan
8.8 Philippines
8.7 Rest of Southeast Asia Region
9 Competitive Landscape
9.1 Overview of Key Vendors
9.2 Company Profiles
  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
  • Samsung
  • Seiko Epson
  • Sony
  • Vuzix Corporation

10 Investing in Southeast Asia Market: Risk Assessment and Management
10.1 Risk Evaluation of Southeast Asia Market
10.2 Critical Success Factors (CSFs)
List of Tables
Table 1. Snapshot of Southeast Asia Augmented Reality and Virtual Reality Market in the Balanced Perspective, 2020-2027
Table 2. Growth Rate of World Real GDP, 2017-2021
Table 3. Main Product Trends and Market Opportunities in Southeast Asia Augmented Reality and Virtual Reality Market
Table 4. Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 5. Southeast Asia Augmented Reality Market by Technology, 2017-2027, $ bn
Table 6. Southeast Asia Marker-based AR Market by Technology, 2017-2027, $ bn
Table 7. Southeast Asia Markerless Augmented Reality Market by Technology, 2017-2027, $ bn
Table 8. Southeast Asia Virtual Reality Market by Technology, 2017-2027, $ bn
Table 9. Southeast Asia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 10. Southeast Asia AR and VR Hardware Market by Type, 2017-2027, $ bn
Table 11. Southeast Asia AR and VR Software Market by Type, 2017-2027, $ bn
Table 12. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2017-2027, $ bn
Table 13. Southeast Asia Augmented Reality Devices Market by Type, 2017-2027, $ bn
Table 14. Southeast Asia Virtual Reality Devices Market by Type, 2017-2027, $ bn
Table 15. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 16. Southeast Asia Augmented Reality and Virtual Reality Market by End-user, 2017-2027, $ bn
Table 17. Southeast Asia Enterprise AR and VR Market by Organization Size, 2017-2027, $ bn
Table 18. Southeast Asia Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn
Table 19. Singapore Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 20. Singapore Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 21. Singapore Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 22. Thailand Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 23. Thailand Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 24. Thailand Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 25. Indonesia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 26. Indonesia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 27. Indonesia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 28. Malaysia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 29. Malaysia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 30. Malaysia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 31. Vietnam Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 32. Vietnam Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 33. Vietnam Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 34. Taiwan Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 35. Taiwan Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 36. Taiwan Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 37. Philippines Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn
Table 38. Philippines Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn
Table 39. Philippines Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn
Table 40. DAQR: Company Snapshot
Table 41. DAQR: Business Segmentation
Table 42. DAQR: Product Portfolio
Table 43. DAQR: Revenue, 2017-2018, $ bn
Table 44. DAQR: Recent Developments
Table 45. Risk Evaluation for Investing in Southeast Asia Market, 2020-2027
Table 46. Critical Success Factors and Key Takeaways
List of Figures
Figure 1. Research Method Flow Chart
Figure 2. Breakdown of Primary Research
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 4. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2020-2027
Figure 5. Southeast Asia Augmented Reality and Virtual Reality Market by Revenue, 2017-2027, $ bn
Figure 6. Impact of COVID-19 on Business
Figure 7. Primary Drivers and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market
Figure 8. Primary Restraints and Impact Factors of Southeast Asia Augmented Reality and Virtual Reality Market
Figure 9. Porter’s Fiver Forces Analysis of Southeast Asia Augmented Reality and Virtual Reality Market
Figure 10. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2020-2027, % of Revenue
Figure 11. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Technology, Value ($ bn) and Share (%)
Figure 12. Southeast Asia Augmented Reality (AR) Market, 2017-2027, $ bn
Figure 13. Southeast Asia Virtual Reality (VR) Market, 2017-2027, $ bn
Figure 14. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Component, 2020-2027, % of Revenue
Figure 15. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Component, Value ($ bn) and Share (%)
Figure 16. Southeast Asia AR and VR Hardware Market, 2017-2027, $ bn
Figure 17. Southeast Asia AR and VR Software Market, 2017-2027, $ bn
Figure 18. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2020-2027, % of Revenue
Figure 19. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Device Type, Value ($ bn) and Share (%)
Figure 20. Southeast Asia AR Devices Market, 2017-2027, $ bn
Figure 21. Southeast Asia VR Devices Market, 2017-2027, $ bn
Figure 22. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2020-2027, % of Revenue
Figure 23. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)
Figure 24. Southeast Asia Augmented Reality and Virtual Reality Market for Gaming, 2017-2027, $ bn
Figure 25. Southeast Asia Augmented Reality and Virtual Reality Market for Entertainment & Media, 2017-2027, $ bn
Figure 26. Southeast Asia Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2017-2027, $ bn
Figure 27. Southeast Asia Augmented Reality and Virtual Reality Market for Healthcare, 2017-2027, $ bn
Figure 28. Southeast Asia Augmented Reality and Virtual Reality Market for Education, 2017-2027, $ bn
Figure 29. Southeast Asia Augmented Reality and Virtual Reality Market for Manufacturing, 2017-2027, $ bn
Figure 30. Southeast Asia Augmented Reality and Virtual Reality Market for Retail, 2017-2027, $ bn
Figure 31. Southeast Asia Augmented Reality and Virtual Reality Market for Other Sectors, 2017-2027, $ bn
Figure 32. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by End-user, 2020-2027, % of Revenue
Figure 33. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by End-user, Value ($ bn) and Share (%)
Figure 34. Southeast Asia Consumer AR and VR Market, 2017-2027, $ bn
Figure 35. Southeast Asia Enterprise AR and VR Market, 2017-2027, $ bn
Figure 36. Breakdown of Southeast Asia Augmented Reality and Virtual Reality Market by Country, 2020 and 2027, % of Revenue
Figure 37. Contribution to Southeast Asia 2021-2027 Cumulative Revenue by Country, Value ($ bn) and Share (%)
Figure 38. Augmented Reality and Virtual Reality Market in Singapore by Revenue, 2017-2027, $ bn
Figure 39. Augmented Reality and Virtual Reality Market in Thailand by Revenue, 2017-2027, $ bn
Figure 40. Augmented Reality and Virtual Reality Market in Indonesia by Revenue, 2017-2027, $ bn
Figure 41. Augmented Reality and Virtual Reality Market in Malaysia by Revenue, 2017-2027, $ bn
Figure 42. Augmented Reality and Virtual Reality Market in Vietnam by Revenue, 2017-2027, $ bn
Figure 43. Augmented Reality and Virtual Reality Market in Taiwan by Revenue, 2017-2027, $ bn
Figure 44. Augmented Reality and Virtual Reality Market in Philippines by Revenue, 2017-2027, $ bn
Figure 45. Augmented Reality and Virtual Reality Market in Rest of Southeast Asia by Revenue, 2017-2027, $ bn
Figure 46. Growth Stage of Southeast Asia Augmented Reality and Virtual Reality Industry over the Forecast Period
Note: Product cover images may vary from those shown
  • DAQR
  • EON. Reality Inc.
  • Facebook
  • Google
  • HTC
  • Microsoft
  • Samsung
  • Seiko Epson
  • Sony
  • Vuzix Corporation
Note: Product cover images may vary from those shown

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