The Europe Maternity Innerwear Market is expected to witness market growth of 9.9% CAGR during the forecast period (2020-2026).
Maternity innerwear is attracting consumers worldwide due to increasing awareness about the health and body of the mother. These products should be comfortably fit and ideal for use during the first few days after delivery. The maternity bras typically have clasps on the straps and this allows easy breastfeeding access. Especially, wire-free bras, are gaining popularity globally owing to innovative designs.
Due to COVID-19, the offline sales of these products have been severely affected, while the sales from the online platform remained significant. Many countries had imposed strict lockdowns, and thus physical retail chains were forced to halt offline operations. Over the past few years, maternity innerwear has made insistent inroads in emerging markets.
During motherhood, pampering oneself is important and this continues to drive product demand, with various brands are focused on selling their products as a basic necessity and a luxury. At a macro-level, pregnancy has become a special event for modern mothers from nuclear families. All these factors are leading to increased demand for maternity innerwear with innovative designs.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
By Product
By Distribution Channel
By Country
Companies Profiled
Unique Offerings from the Publisher
Maternity innerwear is attracting consumers worldwide due to increasing awareness about the health and body of the mother. These products should be comfortably fit and ideal for use during the first few days after delivery. The maternity bras typically have clasps on the straps and this allows easy breastfeeding access. Especially, wire-free bras, are gaining popularity globally owing to innovative designs.
Due to COVID-19, the offline sales of these products have been severely affected, while the sales from the online platform remained significant. Many countries had imposed strict lockdowns, and thus physical retail chains were forced to halt offline operations. Over the past few years, maternity innerwear has made insistent inroads in emerging markets.
During motherhood, pampering oneself is important and this continues to drive product demand, with various brands are focused on selling their products as a basic necessity and a luxury. At a macro-level, pregnancy has become a special event for modern mothers from nuclear families. All these factors are leading to increased demand for maternity innerwear with innovative designs.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
By Product
- Maternity Briefs
- Camisoles
- Shapewear
- Maternity/Nursing Bras
By Distribution Channel
- Online
- Offline
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- Seraphine
- FirstCry.com (BrainBees Solutions Pvt. Ltd.)
- Hennes & Mauritz AB (H&M) (Alshaya Group)
- Wacoal Holdings Corporation
- Hotmilk Lingerie
- Fresh Venturz LLP
- Purple Panda Fashions Pvt. Ltd.
- Mamacouture
- Triumph International Holdings GmbH
- Adore Me (Belabumbum, LLC)
Unique Offerings from the Publisher
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Europe Maternity Innerwear Market by Product
Chapter 4. Europe Maternity Innerwear Market by Distribution Channel
Chapter 5. Europe Maternity Innerwear Market by Country
Chapter 6. Company Profiles
Companies Mentioned
- Seraphine
- FirstCry.com (BrainBees Solutions Pvt. Ltd.)
- Hennes & Mauritz AB (H&M) (Alshaya Group)
- Wacoal Holdings Corporation
- Hotmilk Lingerie
- Fresh Venturz LLP
- Purple Panda Fashions Pvt. Ltd.
- Mamacouture
- Triumph International Holdings GmbH
- Adore Me (Belabumbum, LLC)
Methodology
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