Europe Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Country, Industry Analysis and Forecast, 2020 - 2026

The Europe Marketing Analytics Software Market is expected to witness market growth of 16.1% CAGR during the forecast period (2020-2026).

Marketing analytics software products are beneficial to make marketing efforts in every industry these days. Analytics software are the tools for analyzing, measuring, managing, and controlling marketing performance with the aid of insights gained from consumer behavior. Marketing analytics software products have proven their capability of improving returns and enhancing the effectiveness of marketing activities. Competence in analyzing consumer preferences, purchasing trends, and other essential criteria determining the growth scenarios of a certain product or service and thus makes marketing analytics software vital to successful returns in today’s extremely competitive business environment.

Cloud computing technology is the major growth driver for the market. Large enterprises involve in several marketing channels, and this generates large datasets. Cloud computing technology allows marketers to analyze and organize structured and non-structured data with the help of marketing analytics platforms in an economical manner. The increasing popularity of cloud-based marketing analytics software is due to benefits, like better functionality and cost-effectiveness. All these factors are encouraging service providers like Adobe Inc. and Oracle Corporation, to offer cloud analytics solutions to marketers.

Vendors in the media and communication sector must understand the type of content across several screens and channels and the nature of audience interaction. This data is then processed via analytics platforms for holistic, and quick views of the content-viewing patterns and preferences of the customers to strategize effective marketing campaigns. Numerous companies including Netflix have already adopted marketing analytics that helps them involve in fine-grained and in-depth audience analytics and improve the content deal for “House of Cards” to almost double the initial amount.

Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments covered in the Report:

By Application

• Social Media Marketing
• E-mail Marketing
• Search Engine Marketing
• Content Marketing
• Others

By Deployment Type

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• Consumer Goods
• Industrial
• Media & Communication
• Healthcare
• Retail
• BFSI
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Adobe, Inc.
• Accenture PLC
• IBM Corporation
• Oracle Corporation
• Wipro Limited
• Experian PLC
• Pegasystems, Inc.
• Teradata Corporation
• Harte Hanks, Inc.

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