Quick Summary:
In the rapidly expanding market of air fryers, understanding nuances, trends, and growth drivers can be a critical advantage. Air fryers, innovative kitchen appliances that use a convection mechanism to fry food with hot air, have seen surging interest from health-conscious consumers. This comprehensive report significantly contributes to your understanding of the market dynamics and future growth prospects in the air fryer industry.
The air fryer market is fuelled by increased disposable income, technological industry advancements, and continued product innovation. Despite limitations such as the longer cooking time compared to traditional frying, the market holds substantial potential. Notably, digital air fryer commands a significant market share, offering a unique blend of convenience and health-conscious cooking. Utilise this report to uncover expert insights, regional analysis, and a detailed segmentation of the air fryer market to inform your strategic decision making.
The global air fryer market size is expected to reach USD 1,707.96 million by 2032, according to a new study. The report “Air Fryer Market Share, Size, Trends, Industry Analysis Report, By Product Type (Manual and Digital); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market for air fryers is primarily driven by the introduction of innovative products with upgraded designs. Air fryers are a type of kitchen appliance that utilizes the convection mechanism to fry food by circulating hot air. These appliances are available in both manual and digital versions.
A manual air fryer is an analog appliance that typically features two dials for time and temperature, along with indicator lights that signal when the unit is on and preheated. In contrast, a digital air fryer is an automatic appliance that comes equipped with a digital control panel consisting of an LCD screen and a touch panel. This enables users to program timers without the need for resetting the timer manually.
The primary driving force behind the market growth is the rising number of health-conscious individuals who are opting for oil-free food to manage their cholesterol levels. Additionally, the growth of the market is also fueled by factors such as an increase in disposable income among customers, research and development activities, and technological advancements in the industry.
One of the major obstacles that hinder the growth of the air fryer market is the slow cooking time when compared to conventional frying methods. Air fryers require more than double the time that conventional frying takes, with a minimum cooking time of 15-20 minutes, whereas conventional frying typically takes around 8-10 minutes. Like a conventional frying pan, an air fryer also requires preheating for several minutes before use. This extended cooking time results in higher energy consumption, which could be a limiting factor in the growth of the air fryer market.
The market for air fryers is primarily driven by the introduction of innovative products with upgraded designs. Air fryers are a type of kitchen appliance that utilizes the convection mechanism to fry food by circulating hot air. These appliances are available in both manual and digital versions.
A manual air fryer is an analog appliance that typically features two dials for time and temperature, along with indicator lights that signal when the unit is on and preheated. In contrast, a digital air fryer is an automatic appliance that comes equipped with a digital control panel consisting of an LCD screen and a touch panel. This enables users to program timers without the need for resetting the timer manually.
The primary driving force behind the market growth is the rising number of health-conscious individuals who are opting for oil-free food to manage their cholesterol levels. Additionally, the growth of the market is also fueled by factors such as an increase in disposable income among customers, research and development activities, and technological advancements in the industry.
One of the major obstacles that hinder the growth of the air fryer market is the slow cooking time when compared to conventional frying methods. Air fryers require more than double the time that conventional frying takes, with a minimum cooking time of 15-20 minutes, whereas conventional frying typically takes around 8-10 minutes. Like a conventional frying pan, an air fryer also requires preheating for several minutes before use. This extended cooking time results in higher energy consumption, which could be a limiting factor in the growth of the air fryer market.
Air Fryer Market Report Highlights
- Digital air fryer segment held the highest market share in 2022 and is expected to dominate throughout the forecast period. Due to the rise in popularity of high-quality, low-oil kitchen appliances
- The online segment is anticipated to expand at the fastest CAGR during the forecast period. The main factor driving an increase in product sales through online channels is the rising popularity of e-commerce companies like Alibaba and Amazon, among others.
- Europe contributed the major share in the market in 2022 and will dominate during the forecast period. This is due to increasing health awareness, which is resulting in an increase in demand for air fryers.
- The global key market players include Breville Inc.; Cuisinart; DASH (StoreBound LLC); Havells India Ltd.; Koninklijke Philips N.V.; KRUPS; NuWave, LLC; SharkNinja Operating LLC; TTK Prestige Ltd.; Cuisinart; Farberware; and Wonderchef among others.
The author has segmented the Air Fryer market report based on product type, distribution channel, and region:
Air Fryer, Product Type Outlook (Revenue - USD Million, 2019 - 2032)
- Manual
- Digital
Air Fryer, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)
- Online
- Offline
Air Fryer, Regional Outlook (Revenue - USD Million, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Frequently Asked Questions about the Air Fryer Market
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| Report Attribute | Details |
|---|---|
| No. of Pages | 118 |
| Published | May 2023 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 899.1 million |
| Forecasted Market Value ( USD | $ 1707.96 million |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Global Air Fryer Market Insights
5. Global Air Fryer Market, by Product Type
6. Global Air Fryer Market, by Distribution Channel
7. Global Air Fryer Market, by Geography
8. Competitive Landscape
9. Company Profiles
List of Tables
List of Figures
Companies Mentioned
- Breville Inc.
- Cuisinart
- DASH (StoreBound LLC)
- Havells India Ltd.
- Koninklijke Philips N.V.
- KRUPS
- NuWave LLC
- SharkNinja Operating LLC
- TTK Prestige Ltd.
- Cuisinart
- Farberware
- Wonderchef
