Augmented Reality in Retail - Thematic Research

Summary

AR could completely change the way we shop. The retail industry is evolving at a staggering rate, and retailers that offer a truly omnichannel experience will emerge as winners. AR is essential for retailers to merge the physical with the virtual and adapt to the new retail model. From warehouses to ecommerce sites and stores, AR can be used by retailers to address some of the challenges they face today. We are still waiting for a killer use case for AR in the retail sector, and this will likely come as and when AR smart glasses become widely adopted. In the short-term, retailers should focus their investments on developing mobile-based AR, such as 3D product visualization, and store-based AR experiences, like magic mirrors.

In this report, we analyze the themes driving M&A activity in the global consumer industry.

Scope

• The report analyses the use of augmented reality in the retail sector.

Reasons to Buy

• To understand how Augmented Reality can be used to help retailers