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SAP: Customer Engagement

  • ID: 5264390
  • Company Profile
  • February 2021
  • 2 Pages
  • Analysys Mason

SAP is primarily known for its business applications, particularly its enterprise resource planning (ERP) software and the SAP HANA data platform. SAP will use its experience in the enterprise market to enhance its product and service offerings for the telecoms industry.

This company profile provides:

  • key data about SAP's customer engagement solutions
  • an overview of the company’s strategy
  • an analysis of the company’s strengths and weaknesses

About the Author

Yushan Chen
Research Analyst - Research

Yushan is a member of the Telecoms Software and Networks research team in London, contributing to various research programmes, particularly Customer Engagement, Monetisation Platforms and Digital Experience. She holds a BCom in Finance and Business Technology Management from the University of British Columbia, and an MSc in e-Business Management from the University of Warwick.

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