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China We-Media Marketing Market: Size & Forecasts with Impact Analysis of COVID-19 (2021-2025)

  • ID: 5265114
  • Report
  • February 2021
  • Region: China
  • 63 Pages
  • Daedal Research

FEATURED COMPANIES

  • Douyin (TikTok)
  • Kuaishou
  • WeChat (Tencent Holdings)
  • Weibo Corporation

Scope of the Report

The report titled “China We-Media Marketing Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025)” provides detailed analysis of China we-media marketing market by value. This is followed by analysis of performance-based we-media marketing market and a study of its various sub segments.

Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall sports goods market in Europe has also been forecasted for the years 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Joy Spreader Interactive Tech Ltd., Kuaishou, WeChat (Tencent Holdings), Weibo Corporation and Douyin (TikTok) are some of the key players operating in a highly fragmented China we-media marketing market whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.

Company Coverage

  • Joy Spreader Interactive Tech Ltd. 
  • Kuaishou 
  • WeChat (Tencent Holdings) 
  • Weibo Corporation 
  • Douyin (TikTok) 
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Douyin (TikTok)
  • Kuaishou
  • WeChat (Tencent Holdings)
  • Weibo Corporation

1. Executive Summary

2. Introduction
2.1 We-Media: An Overview 
2.2 Advantages of We-Media
2.3 China We-Media Marketing: An Overview 
2.4 China We-Media Marketing Market Segments 

3. China Market Analysis
3.1 China We-Media Marketing Market Analysis 
3.1.1 China We-Media Marketing Market by Value 
3.1.2 China We-Media Marketing Market by Segments (Performance Based We-Media Marketing and Non-Performance Based We-Media Marketing)
3.2 China Performance Based We-Media Marketing Market Analysis 
3.2.1 China Performance Based We-Media Marketing Market by Value 
3.2.2 China Performance Based We-Media Marketing Market by Segments (App Marketing, Online Promotion Activities, E-commerce Marketing and Others)
3.2.3 China Performance Based We-Media App Marketing Market by Value 
3.2.4 China Performance Based We-Media Online Promotion Activities Market by Value 
3.2.5 China Performance Based We-Media E-Commerce Marketing Market by Value
3.3 China Performance Based Short Video Marketing Analysis
3.3.1 China Performance Based Short Video Marketing Market by Value

4. Impact of COVID-19
4.1 Impact on China We-Media Marketing Market
4.1.1 Surge in Trend of Livestreaming 
4.1.2 Issue of Fake News Circulation 
4.1.3 New Regulations 

5. Market Dynamics 
5.1 Growth Drivers 
5.1.1 Spike in Number of Smartphone Users
5.1.2 Rising Time Spent on Mobile Internet Per Capita 
5.1.3 Rising Popularity of We-Media as a Marketing Tool 
5.2 Challenges
5.2.1 Media Censorship
5.2.2 Dearth of Highly Qualified Professionals 
5.3 Market Trends 
5.3.1 Use of We-Media in Fashion Industry 
5.3.2 Short-Form Video Marketing 
5.3.3 Rapid Growth of Performance Based We-Media Marketing 

6. Competitive Landscape 
6.1 China We-Media Marketing Market Players Analysis 

7. Company Profiles
7.1 Joy Spreader Interactive Tech Ltd.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Kuaishou
7.2.1 Business Overview
7.2.2 Business Strategy
7.3 WeChat (Tencent Holdings)
7.3.1 Business Overview
7.3.2 Financial Overview
7.4 Weibo Corporation
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

List of Figures

Figure 1: Advantages of We-Media
Figure 2: China We-media Marketing Market Segments
Figure 3: China We-Media Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 4: China We-Media Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 5: China We-Media Marketing Market by Segments; 2020 (Percentage,%)
Figure 6: China Performance Based We-Media Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 7: China Performance Based We-Media Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 8: China Performance Based We-Media Marketing Market by Segments; 2020 (Percentage,%)
Figure 9: China Performance Based We-Media App Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 10: China Performance Based We-Media App Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 11: China Performance Based We-Media Online Promotion Activities Market by Value; 2016-2020 (US$ Billion)
Figure 12: China Performance Based We-Media Online Promotion Activities Market by Value; 2021-2025 (US$ Billion)
Figure 13: China Performance Based We-Media E-Commerce Marketing Market by Value; 2016-2020 (US$ Million)
Figure 14: China Performance Based We-Media E-Commerce Marketing Market by Value; 2021-2025 (US$ Million)
Figure 15: China Performance Based Short Video Marketing Market by Value; 2019-2025 (US$ Billion)
Figure 16: Number of Smartphone Users in China; 2014-2019 (Million)
Figure 17: Time Spent on Mobile Internet Per Capita in China
Figure 18: Joy Spreader Revenues; 2017-2019 (US$ Million)
Figure 19: Joy Spreader Revenue by Segment; 1H2020 (Percentage,%)
Figure 20: Weibo Corporation Revenues; 2015-2019 (US$ Billion)

List of Figures

Table 1: China Performance Based We-Media Marketing Servicing Providers by Share
Table 2: Joy Spreader Key Operating Data

Note: Product cover images may vary from those shown

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FEATURED COMPANIES

  • Douyin (TikTok)
  • Kuaishou
  • WeChat (Tencent Holdings)
  • Weibo Corporation

We-media (also called as self-media) is a platform on the Internet. It gives a user the facility to write article published videos which are possessing a very unique identity. On the basis of content format, we-media platform can be split into three types namely text, video- and audio-based. Besides the conventional we-media like blogs, other we-media platforms that are gaining prominence are live streaming platforms and self-made funny video platforms.

We-media marketing market can be segmented into performance-based and non-performance based. Performance based we-media market can be further split into app marketing, e-commerce marketing, online promotion activities and HTML 5 related content marketing.

China we-media marketing market is forecasted to grow at a healthy rate over the forecast period (2021-2025). Surging use of we-media as a marketing tool, spike in number of smartphone users and rising time spent on mobile internet per capita are the factors driving the growth of the market. Media censorship and a dearth of highly qualified professionals are the factors restraining the market’s growth.

Use of we-media in the fashion industry, short-form video marketing and rapid growth of performance-based we-media marketing are some of the trends in the market.

China we-media marketing service providers witnessed growth in revenues mainly from performance-based we-media marketing service of online products. Much of this growth came from apps (game, arts and literature, finance, apps, and education) as more people showed interest in online entertainment due to COVID-19. Furthermore, due to the epidemic, a surge in other we-media platforms such as livestreaming has been witnessed.

Note: Product cover images may vary from those shown
  • Douyin (TikTok)
  • Joy Spreader Interactive Tech Ltd. 
  • Kuaishou 
  • WeChat (Tencent Holdings) 
  • Weibo Corporation 
Note: Product cover images may vary from those shown

The author's core strengths include a seasoned management team, a highly demonstrable track record of seamless process integration and consistent delivery position. The research team uses its extensive knowledge of the various industries to analyze the market trends from both a vendor and an end-user perspective.

The research strategy is focused on high-quality secondary data combined with elaborate use of primary data. The team of research analysts provides a 360-degree overview of available data.

The analysts begin by searching industry reports, surveys, trade publications, company reports and press releases. They also include information gained by extensive interviews with major players and industry participants.

The background information, related to industry statistics, is provided by the author's proprietary databases.

The information is then analyzed and synthesized into a report - with market forecast, industry trends, and competitive strategies. The team of research analysts use both qualitative tools and quantitative techniques to get an insight into the industry.

The author's core expertise lies in researching, compiling and analyzing vast amounts of publicly available information and premier databases, into widely read reports.

 

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