Region Sees Steep Drop in Pay TV Subscribers: 41 Million Decline from 2015-2023, Slowing to 10 Million by 2029
The number of pay TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029. The US will lose 51% of its total (down by 49 million), with Canada down by 23% (3 million). North American pay TV penetration will drop from 85% in 2015 to 43% by 2029. The US will drop below 50% in 2024. The principal analyst of the study said: “The number of pay TV subscribers across the region plummeted by 41 million between 2015 and 2023. Subscription declines will slow, with a fall of 10 million subscribers between 2023 and 2029."
Who should read this report?
Job Functions:
- Corporate development
- Strategy
- Analyst
- Researcher
Types of Companies:
- Content owners
- Broadcasters
- SVOD platforms
- AVOD platforms
- Telcos
- Pay TV operators
- TV equipment manufacturers
- Banks - Media analysts
- Consultancies - media analysts
- Satellite operators
Table of Contents
This 42-page PDF and excel report comes in two parts:
- Insight: Detailed country-by-country analysis in a 16-page PDF document.
- Excel workbook covering each year from 2015 to 2029 for Canada and the US by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.
Samples
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Companies Mentioned
- Altice
- Bell TV
- Charter
- Cogeco
- Comcast
- Cox
- DirecTV
- DISH Network
- Fios TV
- Max TV
- Rogers
- Shaw Communications
- Shaw Direct
- Telus
- U-Verse
- Videotron
