AI will Drive the Experiential Networking Market through Enterprise and Service Provider Optimization
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The report also assesses experiential networking market opportunities by industry vertical. Quantitative analysis includes global and regional forecasts as well as by leading countries within each region for 2021 through 2026. In addition, the report provides specific recommendations across the ICT and digital technology ecosystem relative to ENI.
Select Report Findings:
- Experiential networking relies upon a Publish/Subscribe Data Distribution Process
- Key supporting experiential networking technologies include AI and advanced data analytics
- Context-Aware Processing in experiential networking will become a $4.7B global market by 2026
- Essential Support, Maintenance, and Training for experiential networking will reach $63M globally by 2026
- North America will lead the experiential networking market followed by Asia Pac and Europe through 2026
Based on a European Telecommunications Standards Institute (ETSI) let initiative, experiential networking is a relatively new concept with ETSI forming an Industry Specification Group (ISG) focused on “Experiential Network Intelligence” (ENI) and holding an initial ISG ENI meeting in 2017. These efforts define an “observe-orient-decide-act” control model with the intent that networks will become increasingly more adaptive, supporting intelligent service operations by way of cognitive network management. Accordingly, the core of the experiential networking market is the use of Artificial Intelligence (AI) and cognitive computing.
More specifically, ENI will leverage data and contextual information (such as AI-based decision-making) to take actions based on device and system-related events. Responses to events, related processes, and machine learning allows ENI to make automated decisions and provide recommendations for use by other systems such as management and orchestration platforms. This event-driven approach allows the experiential networking market to use various technologies to engage in intelligent analysis necessary for network and service policies and modeling.
This policy-based and model-driven approach to the experiential networking market means that data will be leveraged from many sources, and processed by disparate technologies, with a goal of simplifying complex device configuration and monitoring systems. This will also enable improved scalability for telecom and IT networking, which will be a boon for rapidly expanding Internet of Things (IoT) networks and systems as IoT becomes increasingly more voluminous and complex.
Like the Intent-Based Networking market for enterprise, ENI is focused on improving man-machine interaction for communications networks. A key goal of ENI is to automate network operations, which will have the effect of fewer errors as well as greater overall operational efficiency and effectiveness. Accordingly, the experiential networking market is intended to use a context-aware, meta-data approach to policy management that takes into consideration changes in user needs, environmental adaptation, and the evolution of business goals.
To achieve these goals, proponents propose an ENI framework that takes into consideration policy management, data sources, and the ability to leverage data learning, cognitive computing-based upon context-aware information, and interaction on an inter-system basis (e.g. communications and data sharing between different systems). This approach is intended to leverage available resources with several experiential networking market goals in mind including improving network planning and deployment, optimizing operations, and enhanced service orchestration and management.
More tangibly speaking, ENI is intended to de-risk Service Level Agreement (SLA) commitments by removing errors in key human-machine interfaces as well as automating important decision functions such as resource allocation and prioritization necessary to uphold SLAs in support of Quality of Service (QoS) and Quality of Experience (QoE) requirements.
As previously mentioned, ENI will use a data-driven approach, using AI and data analytics for automated decision making. For instances requiring human interaction, the experiential networking market incorporates cognitive computing to enhance decision-making. This can be important for delicate areas such as balancing network QoS with end-user QoE, which are sometimes mutually exclusive goals.
Use cases within the experiential networking market range from optimizing existing communications service provider applications to offering completely new business customer solutions focused on stringent QoS requirements.
Many of these use cases will involve data and decision-making from many sources including the LTE and 5G RAN as well as core network capabilities such as network slicing. Networks will also benefit by including mobile edge computing infrastructure and systems. Specific use cases include intelligent carrier-managed SD-WAN, optimized 5G network slicing management, automatic address allocation for operation IP managed networks, and RF coverage and capacity optimization.
Target Audience:
- Managed services companies
- Systems integration companies
- Communication service providers
- ICT equipment and IaaS providers
- Operational support systems providers
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Table of Contents
1.0 Executive Summary
2.0 Overview
3.0 Introduction
3.1 Experiential Network Management
3.1.1 Experiential Computing Systems
3.1.2 Augmented Intelligence
3.2 Network Types
3.3 Market Trends
3.4 Standardization
3.4.1 European Telecommunications Standards Institute
3.4.2 Experiential Networked Intelligence Industry Specification Group
4.0 Technologies Supporting Experiential Networking
4.1 AI and Cognitive Technologies
4.1.1 Deep Machine Learning
4.1.2 Context-Aware Processing
4.1.3 Artificial Neural Networks
4.1.4 Cognitive Computing
4.2 Experiential Solutions
4.2.1 Network Configuration and Traffic Management
4.2.2 Performance Monitoring and Management
4.2.3 Security Management
4.2.4 Network Device Management
4.2.5 Fault Management
4.2.6 IP Address Management
4.3 Telecom, Cloud Service Providers, and Enterprise
4.4 Traditional vs. IoT Networks
4.5 Public vs. Hybrid Cloud Deployment
4.6 Virtualization and Integration Service
4.7 Network Optimization and Orchestration
4.8 Standalone vs. Platform Solutions
4.9 SDN, NFV, Network Slicing, and Edge Computing
4.10 AI-Driven Network
4.11 Self-Driven Networks
4.12 Human-Machine Interaction
4.13 Communications Service Provider Experience
4.14 Data-Driven Network Management
4.15 Network Management Analytics
5.0 Company Analysis
5.1 Accedian
5.2 AppNeta
5.3 Aruba Network
5.4 Avaya Inc.
5.5 BMC Software
5.6 Broadcom (CA Technologies)
5.7 Cisco
5.8 Colasoft
5.9 Cubro
5.10 Compuware Corporation
5.11 Dell EMC
5.12 ExtraHop Networks
5.13 Extreme Networks
5.14 Flowmon Networks
5.15 HelpSystems
5.16 HPE
5.17 Huawei Technology
5.18 IBM
5.19 Ipswitch
5.20 Juniper Networks
5.21 Kaseya
5.22 Kentik
5.23 LiveAction
5.24 Zoho Corporation (ManageEngine)
5.25 Micro Focus
5.26 NETSCOUT
5.27 Nokia
5.28 Paessler
5.29 Riverbed Technology
5.30 SevOne
5.31 SolarWinds
5.32 VIAVI Solutions
6.0 Experiential Networking Market Analysis and Forecasts 2021 - 2026
6.1 Global Experiential Network Management Market 2021 - 2026
6.1.1 Total Global Market 2021 - 2026
6.1.2 Market by Segment 2021 - 2026
6.1.2.1 Market by Solution 2021 - 2026
6.1.2.2 Market by Solution Offering 2021 - 2026
6.1.2.3 Market by Service 2021 - 2026
6.1.3 Market by Technology 2021 - 2026
6.1.4 Market by Network Type 2021 - 2026
6.1.5 Market by Industry Vertical 2021 - 2026
6.1.5.1 Market by Service Provider 2021 - 2026
6.1.5.1.1 Market by Service Type 2021 - 2026
6.1.5.1.2 Market by Communications Network 2021 - 2026
6.1.6 Market by Network Platform 2021 - 2026
6.1.7 Market by Organization Type 2021 - 2026
6.1.8 Market by Deployment Type 2021 - 2026
6.2 Regional Experiential Network Management Market 2021 - 2026
6.2.1 Market by Region 2021 - 2026
6.2.2 North America Market Forecast 2021 - 2026
6.2.3 Europe Market Forecast 2021 - 2026
6.2.4 APAC Market Forecast 2021 - 2026
6.2.5 Middle East and Africa Market Forecast 2021 - 2026
6.2.6 Latin America Market Forecast 2021 - 2026
7.0 Conclusions and Recommendations
Figures
Figure 1: Experiential Network Management Architecture
Figure 2: Experiential Computing System
Figure 3: ENI ISG Vision
Figure 4: Machine Learning in ENM
Figure 5: Cognitive Computing Framework
Figure 6: Policy Based Model-Driven Engineering
Figure 7: Global Experiential Network Management Market 2021 - 2026
Tables
Table 1: Global Experiential Network Management Market by Segment 2021 - 2026
Table 2: Global Experiential Network Management Market by Solution 2021 - 2026
Table 3: Global Experiential Network Management Market by Solution Offering 2021 - 2026
Table 4: Global Experiential Network Management Market by Service 2021 - 2026
Table 5: Global Experiential Network Management Market by Technology 2021 - 2026
Table 6: Global Experiential Network Management Market by Network Type 2021 - 2026
Table 7: Global Experiential Network Management Market by Industry Vertical 2021 - 2026
Table 8: Global Experiential Network Management Market by Service Provider 2021 - 2026
Table 9: Global Experiential Network Management Market by Telecom Service Network 2021 - 2026
Table 10: Global Experiential Network Management Market by Network Platform 2021 - 2026
Table 11: Global Experiential Network Management Market by Organization Type 2021 - 2026
Table 12: Global Experiential Network Management Market by Deployment Type 2021 - 2026
Table 13: Experiential Network Management Market by Region 2021 - 2026
Table 14: North America Experiential Network Management Market by Segment 2021 - 2026
Table 15: North America Experiential Network Management Market by Solution 2021 - 2026
Table 16: North America Experiential Network Management Market by Solution Offering 2021 - 2026
Table 17: North America Experiential Network Management Market by Service 2021 - 2026
Table 18: North America Experiential Network Management Market by Technology 2021 - 2026
Table 19: North America Experiential Network Management Market by Network Type 2021 - 2026
Table 20: North America Experiential Network Management Market by Industry Vertical 2021 - 2026
Table 21: North America Experiential Network Management Market by Service Provider 2021 - 2026
Table 22: North America Experiential Network Management Market by Telecom Service Network 2021 - 2026
Table 23: North America Experiential Network Management Market by Network Platform 2021 - 2026
Table 24: North America Experiential Network Management Market by Organization Type 2021 - 2026
Table 25: North America Experiential Network Management Market by Deployment Type 2021 - 2026
Table 26: North America Experiential Network Management Market by Country 2021 - 2026
Table 27: Europe Experiential Network Management Market by Segment 2021 - 2026
Table 28: Europe Experiential Network Management Market by Solution 2021 - 2026
Table 29: Europe Experiential Network Management Market by Solution Offering 2021 - 2026
Table 30: Europe Experiential Network Management Market by Service 2021 - 2026
Table 31: Europe Experiential Network Management Market by Technology 2021 - 2026
Table 32: Europe Experiential Network Management Market by Network Type 2021 - 2026
Table 33: Europe Experiential Network Management Market by Industry Vertical 2021 - 2026
Table 34: Europe Experiential Network Management Market by Service Provider 2021 - 2026
Table 35: Europe Experiential Network Management Market by Telecom Service Network 2021 - 2026
Table 36: Europe Experiential Network Management Market by Network Platform 2021 - 2026
Table 37: Europe Experiential Network Management Market by Organization Type 2021 - 2026
Table 38: Europe Experiential Network Management Market by Deployment Type 2021 - 2026
Table 39: Europe Experiential Network Management Market by Country 2021 - 2026
Table 40: APAC Experiential Network Management Market by Segment 2021 - 2026
Table 41: APAC Experiential Network Management Market by Solution 2021 - 2026
Table 42: APAC Experiential Network Management Market by Solution Offering 2021 - 2026
Table 43: APAC Experiential Network Management Market by Service 2021 - 2026
Table 44: APAC Experiential Network Management Market by Technology 2021 - 2026
Table 45: APAC Experiential Network Management Market by Network Type 2021 - 2026
Table 46: APAC Experiential Network Management Market by Industry Vertical 2021 - 2026
Table 47: APAC Experiential Network Management Market by Service Provider 2021 - 2026
Table 48: APAC Experiential Network Management Market by Telecom Service Network 2021 - 2026
Table 49: APAC Experiential Network Management Market by Network Platform 2021 - 2026
Table 50: APAC Experiential Network Management Market by Organization Type 2021 - 2026
Table 51: APAC Experiential Network Management Market by Deployment Type 2021 - 2026
Table 52: APAC Experiential Network Management Market by Country 2021 - 2026
Table 53: MEA Experiential Network Management Market by Segment 2021 - 2026
Table 54: MEA Experiential Network Management Market by Solution 2021 - 2026
Table 55: MEA Experiential Network Management Market by Solution Offering 2021 - 2026
Table 56: MEA Experiential Network Management Market by Service 2021 - 2026
Table 57: MEA Experiential Network Management Market by Technology 2021 - 2026
Table 58: MEA Experiential Network Management Market by Network Type 2021 - 2026
Table 59: MEA Experiential Network Management Market by Industry Vertical 2021 - 2026
Table 60: MEA Experiential Network Management Market by Service Provider 2021 - 2026
Table 61: MEA Experiential Network Management Market by Telecom Service Network 2021 - 2026
Table 62: MEA Experiential Network Management Market by Network Platform 2021 - 2026
Table 63: MEA Experiential Network Management Market by Organization Type 2021 - 2026
Table 64: MEA Experiential Network Management Market by Deployment Type 2021 - 2026
Table 65: MEA Experiential Network Management Market by Country 2021 - 2026
Table 66: Latin America Experiential Network Management Market by Segment 2021 - 2026
Table 67: Latin America Experiential Network Management Market by Solution 2021 - 2026
Table 68: Latin America Experiential Network Management Market by Solution Offering 2021 - 2026
Table 69: Latin America Experiential Network Management Market by Service 2021 - 2026
Table 70: Latin America Experiential Network Management Market by Technology 2021 - 2026
Table 71: Latin America Experiential Network Management Market by Network Type 2021 - 2026
Table 72: Latin America Experiential Network Management Market by Industry Vertical 2021 - 2026
Table 73: Latin America Experiential Network Management Market by Service Provider 2021 - 2026
Table 74: Latin America Experiential Network Management Market by Telecom Service Network 2021 - 2026
Table 75: Latin America Experiential Network Management Market by Network Platform 2021 - 2026
Table 76: Latin America Experiential Network Management Market by Organization Type 2021 - 2026
Table 77: Latin America Experiential Network Management Market by Deployment Type 2021 - 2026
Table 78: Latin America Experiential Network Management Market by Country 2021 - 2026
Companies Mentioned
- Accedian
- AppNeta
- Aruba Network
- Avaya Inc.
- BMC Software
- Broadcom (CA Technologies)
- Cisco
- Colasoft
- Compuware Corporation
- Cubro
- Dell Inc. (Dell EMC)
- ExtraHop Networks
- Extreme Networks
- Flowmon Networks
- HelpSystems
- HPE
- Huawei Technology
- IBM
- Ipswitch
- Juniper Networks
- Kaseya
- Kentik
- LiveAction
- Micro Focus
- NETSCOUT
- Nokia
- Paessler
- Riverbed Technology
- SevOne
- SolarWinds
- VIAVI Solutions
- Zoho Corporation (ManageEngine)
Methodology
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