+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Pay TV and OTT Video in Developed Asia-Pacific: Trends and Forecasts 2020-2025

  • ID: 5301291
  • Report
  • March 2021
  • Region: Asia Pacific
  • 17 Pages
  • Analysys Mason
Total Revenue from Pay-TV and OTT Video Services in Developed Asia-Pacific Will Grow by USD 6.6 Billion (35%) Between 2020 and 2025
Total retail revenue from pay-TV and OTT video services in developed Asia-Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts and in-depth coverage for four individual countries and developed Asia-Pacific as a whole.

Key performance indicators

  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU

Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT

OTT video is split as follows:

  • linear - channels (paid-for and free)
  • linear - events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)

Who Should Read this Report

  • Product and strategy managers within pay-TV providers and operators who require market sizing for business planning purposes, as well as an overview of the key trends that are affecting the market.
  • Business development managers within vendors of video solutions need to assess the size of the opportunity for their products and services.
  • Financial analysts need to understand the dynamics and the size of the pay-TV market and its interaction with OTT video services.
Note: Product cover images may vary from those shown
  • Executive summary
  • Regional trends
  • Country-level trends
  • Forecast methodology and assumptions
  • About the authors 
Note: Product cover images may vary from those shown


A selection of companies mentioned in this report includes:

  • Australia
  • Japan
  • New Zealand
  • South Korea
Note: Product cover images may vary from those shown