U.S. Beauty Products Market Research Report: By Type, Distribution Channel, Mode of Purchase - Industry Analysis and Growth Forecast to 2030

The rapid growth of the e-commerce industry in the U.S. is causing a massive rise in the sales of beauty and personal care products. From hyper-personalized skincare and beauty products to artificial intelligence (AI)-driven cosmetic solutions, beauty retail organizations are offering various new products via e-commerce platforms in order to enhance the experience of their customers. According to various reports, there were 312.3 million internet users in the U.S. in 2019.

This included 90% of all males and 91% of all females in the country. The e-commerce platforms provide lucrative discounts and offers and offer a better shopping experience than the conventional physical stores. Besides this factor, the soaring population of geriatric people and the increasing number of working women are also propelling the demand for beauty and personal care products in the country. This is, in turn, driving the advancement of the U.S. beauty and personal care products market.

The value of the market is predicted to surge from $81.1 billion in 2019 to $128.7 billion in 2030. Furthermore, the market is predicted to grow at a CAGR of 4.8% between 2020 and 2030. Depending on type, the U.S. beauty and personal products market is divided into skin care, color cosmetics, hair care, baby care, oral care, bath and shower, men’s grooming, sun care, deodorant, fragrance, and depilatory categories.

Out of these, the skin care category recorded the highest growth in the market during the last few years. This was because of the huge requirement for beauty products among the younger people in the country. This further boosted the demand for skincare products. Apart from these factors, the presence of a large geriatric population and the high demand for skin disease treatments also contributed to the expansion of the category in the past years.

The U.S. beauty and personal care products market is also classified, on the basis of distribution channel, into marketplace platform, professional health and beauty outlet, club/value store, brand owner to store/franchise, local marketplace platform, brand owner to home, specialist marketplace platform, dermatologist, social commerce, and new cross-category distribution point. Amongst these, the marketplace platform category recorded the highest growth in the past. This was because they provide a one-stop solution for the purchase of all beauty products at affordable rates.

One of the major trends currently being witnessed in the U.S. beauty and personal care products market is the growing preference of people for convenient and easy-to-use at-home beauty products and devices for acne reduction, hair growth, de-pigmentation, skin rejuvenation, and hair removal, on account of their easy and abundant availability. Moreover, the industry for at-home beauty devices is progressing rapidly, because of the rising availability of dermatologically advanced technologies and home-use solutions that offer high efficiency and convenience.

Thus, it can be said with surety that the sales of beauty and personal care products will shoot-up in the U.S. in the forthcoming years, primarily because of the rising prevalence of skin problems, the surging geriatric population, and the availability of various at-home beauty devices in the country.

Frequently Asked Questions about the U.S. Beauty Products Market

What is the estimated value of the U.S. Beauty Products Market?

The U.S. Beauty Products Market was estimated to be valued at $81.1 Billion in 2019.

What is the growth rate of the U.S. Beauty Products Market?

The growth rate of the U.S. Beauty Products Market is 4.8%, with an estimated value of $128.7 Billion by 2030.

What is the forecasted size of the U.S. Beauty Products Market?

The U.S. Beauty Products Market is estimated to be worth $128.7 Billion by 2030.

Who are the key companies in the U.S. Beauty Products Market?

Key companies in the U.S. Beauty Products Market include Johnson & Johnson, L’Oréal S.A., Koninklijke Philips N.V., The Procter & Gamble Company, Kimberly, Clark Corporation, The Estée Lauder Companies Inc., Coty Inc., Unilever Group and Shiseido Company Limited.

Report Attribute	Details
Published	November 2020
Forecast Period	2019 - 2030
Estimated Market Value ( USD ) in 2019	$ 81.1 Billion
Forecasted Market Value ( USD ) by 2030	$ 128.7 Billion
Compound Annual Growth Rate	4.8%
Regions Covered	United States
No. of Companies Mentioned	12

Chapter 1. Research Background

1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Type
1.3.2 Market Segmentation by Distribution Channel
1.3.3 Market Segmentation by Mode of Purchase
1.3.4 Analysis Period
1.3.5 Market Data Reporting Unit
1.3.5.1 Value
1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research
2.1.1 Paid
2.1.2 Unpaid
2.1.3 Publisher Database
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By industry participant
2.2.1.2 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Currency Conversion Rates
2.6 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments
4.1.1 By Type
4.1.1.1 Skin care
4.1.1.2 Color cosmetics
4.1.1.3 Hair care
4.1.1.4 Baby care
4.1.1.5 Bath and shower
4.1.1.6 Oral care
4.1.1.7 Men's grooming
4.1.1.8 Deodorant
4.1.1.9 Sun care
4.1.1.10 Fragrance
4.1.1.11 Depilatory
4.1.2 By Distribution Channel
4.1.2.1 Marketplace platform
4.1.2.2 Professional health & beauty outlet
4.1.2.3 Club/value store
4.1.2.4 Brand owner to store/franchise
4.1.2.5 Local marketplace platform
4.1.2.6 Brand owner to home
4.1.2.7 Specialist marketplace platform
4.1.2.8 Dermatologist
4.1.2.9 Social commerce
4.1.2.10 New cross-category distribution point
4.1.2.11 Others
4.1.3 By Mode of Purchase
4.1.3.1 Traditional in-store shopping
4.1.3.2 Home delivery
4.1.3.3 Subscription model
4.1.3.4 Third-party delivery service
4.1.3.5 In-app/website
4.1.3.6 Butler service
4.1.3.7 Live auction
4.1.3.8 Click & collect
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Growing preference toward organic and natural beauty products
4.3.1.2 Introduction of innovative products
4.3.1.3 Increasing trend of consumers toward easy-to-use at-home beauty devices
4.3.2 Drivers
4.3.2.1 Rising number of working women in the country
4.3.2.2 Booming sales through e-commerce platforms
4.3.2.3 Increasing geriatric population
4.3.2.4 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Use of harmful ingredients
4.3.3.2 Complications associated with the use of beauty products
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Augmented reality (AR) in beauty products
4.3.4.2 Surging usage of social media marketing
4.3.4.3 Use of 3D printing in formulation of lipsticks
4.4 Impact of COVID-19 on U.S. Beauty Products Market
4.4.1 Impact of COVID-19 Outbreak on Supply and Demand Side
4.4.2 COVID-19 scenario
4.4.3 Future scenario
4.5 Porter’s Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.2 Bargaining Power of Suppliers
4.5.3 Intensity of Rivalry
4.5.4 Threat of New Entrants
4.5.5 Threat of Substitutes

Chapter 5. U.S. Market Size and Forecast

5.1 By Type
5.1.1 Baby Care Market, by Type
5.1.2 Bath and Shower Market, by Type
5.1.3 Color Cosmetics Market, by Type
5.1.4 Deodorant Market, by Type
5.1.5 Depilatory Market, by Type
5.1.6 Hair Care Market, by Type
5.1.7 Men’s Grooming Market, by Type
5.1.8 Oral Care Market, by Type
5.1.9 Skin Care Market, by Type
5.1.10 Sun Care Market, by Type
5.2 By Distribution Channel
5.3 By Mode of Purchase

Chapter 6. Competitive Landscape

6.1 Market Share Analysis of Key Players
6.2 Product Benchmarking of Key Players
6.3 Strategic Developments in the Market
6.3.1 Mergers and Acquisitions
6.3.2 Product Launches
6.3.3 Partnerships and Agreements
6.3.4 Other Developments

Chapter 7. Company Profiles

7.1 Johnson & Johnson
7.1.1 Business Overview
7.1.2 Product and Service Offerings
7.1.3 Key Financial Summary
7.2 L’Oréal S.A.
7.2.1 Business Overview
7.2.2 Product and Service Offerings
7.2.3 Key Financial Summary
7.3 Koninklijke Philips N.V.
7.3.1 Business Overview
7.3.2 Product and Service Offerings
7.3.3 Key Financial Summary
7.4 The Procter & Gamble Company
7.4.1 Business Overview
7.4.2 Product and Service Offerings
7.4.3 Key Financial Summary
7.5 Kimberly-Clark Corporation
7.5.1 Business Overview
7.5.2 Product and Service Offerings
7.5.3 Key Financial Summary
7.6 The Estée Lauder Companies Inc.
7.6.1 Business Overview
7.6.2 Product and Service Offerings
7.6.3 Key Financial Summary
7.7 Coty Inc.
7.7.1 Business Overview
7.7.2 Product and Service Offerings
7.7.3 Key Financial Summary
7.8 Unilever Group
7.8.1 Business overview
7.8.2 Product and service offerings
7.8.3 Key Financial Summary
7.9 Shiseido Company Limited
7.9.1 Business Overview
7.9.2 Product and Service Offerings
7.9.3 Key Financial Summary
7.10 Revlon Inc.
7.10.1 Business Overview
7.10.2 Product and Service Offerings
7.10.3 Key Financial Summary
7.11 Avon Products Inc.
7.11.1 Business Overview
7.11.2 Product and Service Offerings
7.11.3 Key Financial Summary
7.12 Oriflame Holding AG
7.12.1 Business Overview
7.12.2 Product and Service Offerings
7.12.3 Key Financial Summary

Chapter 8. Appendix

8.1 Abbreviations
8.2 Sources and References
8.3 Related Reports

List of Tables

Table 1 Analysis Period of The Study
Table 2 Drivers For The Market: Impact Analysis
Table 3 List of Toxic Ingredients
Table 4 Restraints For The Market: Impact Analysis
Table 5 Covid-19 Impact Analysis On Different Sectors
Table 6 U.S. Beauty Products Market, By Type, $M (2014-2019)
Table 7 U.S. Beauty Products Market, By Type, $M (2020-2030)
Table 8 U.S. Baby Care Market, By Type, $M (2014-2019)
Table 9 U.S. Baby Care Market, By Type, $M (2020-2030)
Table 10 U.S. Bath And Shower Market, By Type, $M (2014-2019)
Table 11 U.S. Bath And Shower Market, By Type, $M (2020-2030)
Table 12 U.S. Color Cosmetics Market, By Type, $M (2014-2019)
Table 13 U.S. Color Cosmetics Market, By Type, $M (2020-2030)
Table 14 U.S. Deodorant Market, By Type, $M (2014-2019)
Table 15 U.S. Deodorant Market, By Type, $M (2020-2030)
Table 16 U.S. Depilatory Market, By Type, $M (2014-2019)
Table 17 U.S. Depilatory Market, By Type, $M (2020-2030)
Table 18 U.S. Hair Care Market, By Type, $M (2014-2019)
Table 19 U.S. Hair Care Market, By Type, $M (2020-2030)
Table 20 U.S. Men’S Grooming Market, By Type, $M (2014-2019)
Table 21 U.S. Men’S Grooming Market, By Type, $M (2020-2030)
Table 22 U.S. Oral Care Market, By Type, $M (2014-2019)
Table 23 U.S. Oral Care Market, By Type, $M (2020-2030)
Table 24 U.S. Skin Care Market, By Type, $M (2014-2019)
Table 25 U.S. Skin Care Market, By Type, $M (2020-2030)
Table 26 U.S. Sun Care Market, By Type, $M (2014-2019)
Table 27 U.S. Sun Care Market, By Type, $M (2020-2030)
Table 28 U.S. Beauty Products Market, By Distribution Channel, $M (2014-2019)
Table 29 U.S. Beauty Products Market, By Distribution Channel, $M (2020-2030)
Table 30 U.S. Beauty Products Market, By Mode of Purchase, $M (2014-2019)
Table 31 U.S. Beauty Products Market, By Mode of Purchase, $M (2020-2030)
Table 32 Product Benchmarking of Key Players (2019)
Table 33 Johnson & Johnson - At A Glance
Table 34 Johnson & Johnson - Key Financial Summary
Table 35 L’Oréal S.A. - At A Glance
Table 36 L’Oréal S.A. - Key Financial Summary
Table 37 Koninklijke Philips N.V. - At A Glance
Table 38 Koninklijke Philips N.V. - Key Financial Summary
Table 39 The Procter & Gamble Company - At A Glance
Table 40 The Procter & Gamble Company - Key Financial Summary
Table 41 Kimberly-Clark Corporation - At A Glance
Table 42 Kimberly-Clark Corporation - Key Financial Summary
Table 43 The Estée Lauder Companies Inc. - At A Glance
Table 44 The Estée Lauder Companies Inc. - Key Financial Summary
Table 45 Coty Inc. - At A Glance
Table 46 Coty Inc. - Key Financial Summary
Table 47 Unilever Group - At A Glance
Table 48 Unilever Group - Key Financial Summary
Table 49 Shiseido Company Limited - At A Glance
Table 50 Shiseido Company Limited - Key Financial Summary
Table 51 Revlon Inc. - At A Glance
Table 52 Revlon Inc. - Key Financial Summary
Table 53 Avon Products Inc. - At A Glance
Table 54 Avon Products Inc. - Key Financial Summary
Table 55 Oriflame Holding Ag. - At A Glance
Table 56 Oriflame Holding Ag. - Key Financial Summary

List of Figures

Fig 1 Research Scope
Fig 2 Research Methodology
Fig 3 Breakdown of Primary Research By Industry Participant
Fig 4 Breakdown of Primary Research By Company Type
Fig 5 Data Triangulation Approach
Fig 6 Currency Conversion Rates For Usd (2019)
Fig 7 U.S. Beauty Products Market Summary
Fig 8 Value Chain Analysis
Fig 9 Bargaining Power of Buyers
Fig 10 Bargaining Power of Suppliers
Fig 11 Intensity of Rivalry
Fig 12 Threat of New Entrants
Fig 13 Threat of Substitutes
Fig 14 U.S. Beauty Products Market, By Type, $M (2014-2030)
Fig 15 U.S. Baby Care Market, By Type, $M (2014-2030)
Fig 16 U.S. Bath And Shower Market, By Type, $M (2014-2030)
Fig 17 U.S. Color Cosmetics Market, By Type, $M (2014-2030)
Fig 18 U.S. Deodorant Market, By Type, $M (2014-2030)
Fig 19 U.S. Depilatory Market, By Type, $M (2014-2030)
Fig 20 U.S. Hair Care Market, By Type, $M (2014-2030)
Fig 21 U.S. Men’S Grooming Market, By Type, $M (2014-2030)
Fig 22 U.S. Oral Care Market, By Type, $M (2014-2030)
Fig 23 U.S. Skin Care Market, By Type, $M (2014-2030)
Fig 24 U.S. Sun Care Market, By Type, $M (2014-2030)
Fig 25 U.S. Beauty Products Market, By Distribution Channel, $M (2014-2030)
Fig 26 U.S. Beauty Products Market, By Mode of Purchase, $M (2014-2030)
Fig 27 Market Share Analysis of Key Players (2019)
Fig 28 Johnson & Johnson - Revenue Split By Segment And Geography (2019)
Fig 29 L’Oréal S.A. - Revenue Split By Division And Geography (2019)
Fig 30 Koninklijke Philips N.V. - Revenue Split By Segment And Geography (2019)
Fig 31 The Procter & Gamble Company - Revenue Split By Segment And Geography (2019)
Fig 32 Kimberly-Clark Corporation - Revenue Split By Segment And Geography (2019)
Fig 33 The Estee Lauder Companies Inc. - Revenue Split By Product Category And Geography (2019)
Fig 34 Coty Inc. - Revenue Split By Segment And Geography (2020)
Fig 35 Unilever Group - Revenue Split By Segment And Geography (2019)
Fig 36 Shiseido Company Limited - Revenue Split By Segment And Geography (2019)
Fig 37 Revlon Inc. - Revenue Split By Segment And Geography (2019)
Fig 38 Avon Products Inc. - Revenue Split By Geography (2019)
Fig 39 Oriflame Holding Ag. - Revenue Split By Product Category And Geography (2019)