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Electric Toothbrush Market Research Report: By Bristle, Head Movement, Product Type, Distribution Channel, End User - Industry Analysis and Growth Forecast to 2030

  • ID: 5304693
  • Report
  • November 2020
  • Region: Global
  • Prescient & Strategic Intelligence Private Limited

FEATURED COMPANIES

  • Colgate-Palmolive Company
  • Dr. Fresh LLC
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • Procter & Gamble Company
  • Water Pik Inc.
  • MORE
The global electric toothbrush market generated a revenue of $2.7 billion in 2019 and is predicted to progress at a CAGR of 5.7% between 2020 and 2030. According to the report estimates, the market would attain a valuation of $4.8 billion by 2030. The key factors driving the progress of the market are the growing public awareness about the various benefits of electric toothbrushes and unhealthy dietary habits of people around the world.



Some of the most highly prevalent unhealthy eating habits are the consumption of sugar-rich foods, tobacco, and alcohol. These consumption habits have detrimental effects on the oral hygiene of a person. Moreover, these habits are pushing up the requirement for smart toothbrushes, which is, in turn, fueling the sales of electric toothbrushes. For example, as per the IDF Diabetes Atlas 2019, the worldwide incidence of diabetes in people in the age group- 20-79 years was nearly 463 million.

Alcohol and sugary foods not only damage the liver but they also contain extremely high amounts of sugar, which get converted to acid upon contact with the plaque. This damages the teeth over a period of time. Similarly, tobacco consumption causes the irritation of the gum tissues, which, in turn, leads to the loosening of the gum hold on the teeth. The rising public awareness of the various benefits of smart and electric toothbrushes is another major market growth driver.

As per many studies and reports, these toothbrushes are more effective than the conventionally used manual ones. For example, according to a study published in the Journal of Clinical Periodontology titled the Long‐term impact of powered toothbrush on oral health: 11‐year cohort study in May 2019, the regular usage of electric toothbrushes has caused as much as 22% less recession of the gum and 17.7% lesser advancement in decayed, missing, filled surfaces (DMFS).

When head movement is taken into consideration, the electric toothbrush market is divided into rotation/oscillation and sonic/side-by-side. Between these, the sonic/side-by-side category recorded higher growth in the market in the past years, both in terms of value and volume. These toothbrushes usually vibrate at a 24,000-40,000 strokes per minute frequency. This kind of powerful vibration makes these toothbrushes more effective than the rotating/oscillating ones. Globally, the market would register the highest CAGR in Asia-Pacific (APAC) in the forthcoming years.

The main factor fueling the boom of the electric toothbrush market in the APAC region is the growing popularity of online shopping in the region. This is causing a sharp surge in the availability of electric toothbrushes, especially in the emerging economies. As per the India Brand Equity Foundation, the e-commerce industry in India is exhibiting an upward growth and is predicted to surpass the U.S. market and become the world’s second largest industry by 2034.

Hence, it can be said with confidence that the market would demonstrate huge expansion across the world in the coming years, primarily because of the growing incidence of dental health problems, the increasing consumption of tobacco, alcohol, and sugary foods, and the rising popularity of technologically advanced devices.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Colgate-Palmolive Company
  • Dr. Fresh LLC
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • Procter & Gamble Company
  • Water Pik Inc.
  • MORE
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Bristle
1.3.2 Market Segmentation by Head Movement
1.3.3 Market Segmentation by Product Type
1.3.4 Market Segmentation by Distribution Channel
1.3.5 Market Segmentation by End User
1.3.6 Market Segmentation by Region
1.3.7 Analysis Period
1.3.8 Market Data Reporting Unit
1.3.8.1 Volume
1.3.8.2 Value
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.1.1 Paid
2.1.2 Unpaid
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Currency Conversion Rates
2.6 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Bristle
4.1.1.1 Soft
4.1.1.2 Nanometer
4.1.2 By Head Movement
4.1.2.1 Sonic/side-by-side
4.1.2.2 Rotation/oscillation
4.1.3 By Product Type
4.1.3.1 Rechargeable
4.1.3.2 Battery
4.1.4 By Distribution Channel
4.1.4.1 Supermarkets/hypermarkets
4.1.4.2 Pharmacies/drug stores
4.1.4.3 Online platforms
4.1.4.4 Others
4.1.5 By End User
4.1.5.1 Adults
4.1.5.2 Children
4.2 Market Dynamics
4.2.1 Trends
4.2.1.1 Integration of latest technologies in electric toothbrushes
4.2.2 Drivers
4.2.2.1 Increasing awareness related to benefits of using electric toothbrushes
4.2.2.2 Unhealthy dietary habits
4.2.2.3 Rising number of oral hygiene initiatives
4.2.2.4 Rising in geriatric population
4.2.2.5 Impact analysis of drivers on market forecast
4.2.3 Restraints
4.2.3.1 High cost of electric toothbrushes
4.2.3.2 Environmental concerns regarding disposal of electric toothbrushes
4.2.3.3 Impact analysis of restraints on market forecast
4.2.4 Opportunities
4.2.4.1 Introduction of optical sensors in electric toothbrushes
4.3 Impact of COVID-19
4.3.1 Supply-Side Analysis
4.3.1.1 Current scenario of major manufactures and exporters of electric toothbrush devices
4.3.1.2 Situation of lockdown and workforce availability
4.3.1.3 Production scenario
4.3.1.4 Situation of major countries supplying raw materials
4.3.2 Demand-Side Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Intensity of Rivalry
4.4.4 Threat of New Entrants
4.4.5 Threat of Substitutes

Chapter 5. Global Market Size and Forecast
5.1 By Bristle
5.2 By Head Movement
5.3 By Product Type
5.4 By Distribution Channel
5.5 By End User
5.6 By Region

Chapter 6. North America Market Size and Forecast
6.1 By Bristle
6.2 By Head Movement
6.3 By Product Type
6.4 By Distribution Channel
6.5 By End User
6.6 By Country
6.6.1 U.S. Market Size and Forecast
6.6.1.1 By bristle
6.6.1.2 By head movement
6.6.1.3 By product type
6.6.1.4 By distribution channel
6.6.1.5 By end user
6.6.2 Canada Market Size and Forecast
6.6.2.1 By bristle
6.6.2.2 By head movement
6.6.2.3 By product type
6.6.2.4 By distribution channel
6.6.2.5 By end user

Chapter 7. Europe Market Size and Forecast
7.1 By Bristle
7.2 By Head Movement
7.3 By Product Type
7.4 By Distribution Channel
7.5 By End User
7.6 By Country
7.6.1 Germany Market Size and Forecast
7.6.1.1 By bristle
7.6.1.2 By head movement
7.6.1.3 By product type
7.6.1.4 By distribution channel
7.6.1.5 By end user
7.6.2 Italy Market Size and Forecast
7.6.2.1 By bristle
7.6.2.2 By head movement
7.6.2.3 By product type
7.6.2.4 By distribution channel
7.6.2.5 By end user
7.6.3 U.K. Market Size and Forecast
7.6.3.1 By bristle
7.6.3.2 By head movement
7.6.3.3 By product type
7.6.3.4 By distribution channel
7.6.3.5 By end user
7.6.4 France Market Size and Forecast
7.6.4.1 By bristle
7.6.4.2 By head movement
7.6.4.3 By product type
7.6.4.4 By distribution channel
7.6.4.5 By end user
7.6.5 Spain Market Size and Forecast
7.6.5.1 By bristle
7.6.5.2 By head movement
7.6.5.3 By product type
7.6.5.4 By distribution channel
7.6.5.5 By end user

Chapter 8. APAC Market Size and Forecast
8.1 By Bristle
8.2 By Head Movement
8.3 By Product Type
8.4 By Distribution Channel
8.5 By End User
8.6 By Country
8.6.1 Japan Market Size and Forecast
8.6.1.1 By bristle
8.6.1.2 By head movement
8.6.1.3 By product type
8.6.1.4 By distribution channel
8.6.1.5 By end user
8.6.2 China Market Size and Forecast
8.6.2.1 By bristle
8.6.2.2 By head movement
8.6.2.3 By product type
8.6.2.4 By distribution channel
8.6.2.5 By end user
8.6.3 India Market Size and Forecast
8.6.3.1 By bristle
8.6.3.2 By head movement
8.6.3.3 By product type
8.6.3.4 By distribution channel
8.6.3.5 By end user

Chapter 9. LATAM Market Size and Forecast
9.1 By Bristle
9.2 By Head Movement
9.3 By Product Type
9.4 By Distribution Channel
9.5 By End User
9.6 By Country

Chapter 10. MEA Market Size and Forecast
10.1 By Bristle
10.2 By Head Movement
10.3 By Product Type
10.4 By Distribution Channel
10.5 By End User
10.6 By Country

Chapter 11. Competitive Landscape
11.1 Market Share Analysis of Key Players
11.2 Product Offerings of Key Players
11.3 Strategic Developments of Key Players
11.3.1 Mergers and Acquisitions
11.3.2 Product Launches
11.3.3 Partnerships
11.4 List of Players and Their Offerings

Chapter 12. Company Profiles
12.1 Panasonic Corporation
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.1.3 Key Financial Summary
12.2 Koninklijke Philips N.V.
12.2.1 Business Overview
12.2.2 Product and Service Offerings
12.2.3 Key Financial Summary
12.3 Colgate-Palmolive Company
12.3.1 Business Overview
12.3.2 Product and Service Offerings
12.3.3 Key Financial Summary
12.4 FOREO AB
12.4.1 Business Overview
12.4.2 Product and Service Offerings
12.5 Procter & Gamble Company
12.5.1 Business Overview
12.5.2 Product and Service Offerings
12.5.3 Key Financial Summary
12.6 JSB Health & Fitness Pvt. Ltd.
12.6.1 Business Overview
12.6.2 Product and Service Offerings
12.7 Lion Corporation
12.7.1 Business Overview
12.7.2 Product and Service Offerings
12.7.3 Key Financial Summary
12.8 Shenzhen Risun Technology Co. Ltd.
12.8.1 Business Overview
12.8.2 Product and Service Offerings
12.9 Water Pik Inc.
12.9.1 Business Overview
12.9.2 Product and Service Offerings
12.10 Dr. Fresh LLC
12.10.1 Business Overview
12.10.2 Product and Service Offerings
12.11 Pierre Fabre S.A.
12.11.1 Business Overview
12.11.2 Product and Service Offerings
12.12 Quip NYC Inc.
12.12.1 Business Overview
12.12.2 Product and Service Offerings
12.13 Den-Mat Holdings LLC
12.13.1 Business Overview
12.13.2 Product and Service Offerings
12.14 Xiaomi Inc.
12.14.1 Business Overview
12.14.2 Product and Service Offerings
12.14.3 Key Financial Summary

Chapter 13. Appendix
13.1 Abbreviations
13.2 Sources and References
13.3 Related Reports
Note: Product cover images may vary from those shown
  • Panasonic Corporation
  • Koninklijke Philips N.V.
  • Colgate-Palmolive Company
  • FOREO AB
  • Procter & Gamble Company
  • JSB Health & Fitness Pvt. Ltd.
  • Lion Corporation
  • Shenzhen Risun Technology Co. Ltd.
  • Water Pik Inc.
  • Dr. Fresh LLC
  • Pierre Fabre S.A.
  • Quip NYC Inc.
  • Den-Mat Holdings LLC
  • Xiaomi Inc.
Note: Product cover images may vary from those shown

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