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Commercial Development of Women's Sport - Athlete Landscape

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  • 43 Pages
  • February 2021
  • Region: Global
  • GlobalData
  • ID: 5304805
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Commercial Development of Women’s Sport - Athlete Landscape


With the growing profile of numerous athletes within the women's sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women's sport partnerships highlighting the commercial opportunities women's sport represents

An analysis into the changing commercial landscape of women's sport with a specific focus on athlete brand partnerships

Key Highlights
  • Global analysis
  • Growth in partnerships, athlete sponsorship values, respective viability of each sporting/geographical market
  • Brand comparison analyses

  • The report analyses the landscape of athlete partnerships across a range of sports, breaking down which geographical and sporting markets are the most committed in terms of spend and deal volume.
  • The report also considers case studies of specific partnerships and brand comparisons between competing brands

Reasons to Buy
  • Insight into the commercial development of women's sport, with a focus on the athlete landscape

Table of Contents

1. Executive Summary

2. Sector Analysis
  • Sectors
  • Brands
  • Location
  • Case Study: Nike and Sam Kerr
  • Case Study: Rolex vs Hublot

3. Market Analysis
  • Top 20 Athletes
  • Location Breakdown
  • Sport Breakdown
  • Deal Volume Growth

4. Tennis

5. Golf

6. Soccer

7. MMA

8. Athletics

9. Other

10. Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nike
  • adidas
  • Visa
  • Rolex
  • Hublot
  • Puma
  • Wilson
  • Volkswagen