Commercial Development of Women's Sport - Athlete Landscape

Commercial Development of Women’s Sport - Athlete Landscape

Summary

With the growing profile of numerous athletes within the women's sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women's sport partnerships highlighting the commercial opportunities women's sport represents

An analysis into the changing commercial landscape of women's sport with a specific focus on athlete brand partnerships

Key Highlights

• Global analysis
• Growth in partnerships, athlete sponsorship values, respective viability of each sporting/geographical market
• Brand comparison analyses

Scope

• The report analyses the landscape of athlete partnerships across a range of sports, breaking down which geographical and sporting markets are the most committed in terms of spend and deal volume.
• The report also considers case studies of specific partnerships and brand comparisons between competing brands

Reasons to Buy

• Insight into the commercial development of women's sport, with a focus on the athlete landscape