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Commercial Development of Women’s Sport - Athlete Landscape
Summary
With the growing profile of numerous athletes within the women's sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women's sport partnerships highlighting the commercial opportunities women's sport represents
An analysis into the changing commercial landscape of women's sport with a specific focus on athlete brand partnerships
Key Highlights
Summary
With the growing profile of numerous athletes within the women's sporting landscape, there is increasing evidence that athletes are becoming a viable commercial option for sponsoring brands, with the growth in athlete endorsement deals and unique women's sport partnerships highlighting the commercial opportunities women's sport represents
An analysis into the changing commercial landscape of women's sport with a specific focus on athlete brand partnerships
Key Highlights
- Global analysis
- Growth in partnerships, athlete sponsorship values, respective viability of each sporting/geographical market
- Brand comparison analyses
- The report analyses the landscape of athlete partnerships across a range of sports, breaking down which geographical and sporting markets are the most committed in terms of spend and deal volume.
- The report also considers case studies of specific partnerships and brand comparisons between competing brands
- Insight into the commercial development of women's sport, with a focus on the athlete landscape
Note: Product cover images may vary from those shown
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1. Executive Summary
2. Sector Analysis
5. Golf
6. Soccer
7. MMA
8. Athletics
9. Other
10. Appendix
2. Sector Analysis
- Sectors
- Brands
- Location
- Case Study: Nike and Sam Kerr
- Case Study: Rolex vs Hublot
- Top 20 Athletes
- Location Breakdown
- Sport Breakdown
- Deal Volume Growth
5. Golf
6. Soccer
7. MMA
8. Athletics
9. Other
10. Appendix
Note: Product cover images may vary from those shown
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- Nike
- adidas
- Visa
- Rolex
- Hublot
- Puma
- Wilson
- Volkswagen
Note: Product cover images may vary from those shown