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Trinny London - Success Case Study

  • ID: 5305303
  • Company Profile
  • February 2021
  • 17 pages
  • GlobalData
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Trinny London is a premium beauty brand based in London and founded by Sarah-Jane Duncanson Woodall, a beauty entrepreneur and English TV celebrity. Its success can be attributed to its online presence, and the minimalist packaging and formula, catering to the busy, modern consumer who seeks to apply make-up on the go.

  • It is important to focus on offering innovative packaging solutions in the saturated beauty industry.
  • Capturing and capitalizing on the new “skinimalism” beauty trend can attract a wide audience.
  • Companies can harness the power of social media to showcase and advertise their products, offer lifestyle tips, and keep in touch with their consumers.
  • Brands should ensure their product range suits a wide variety of consumers, and that they include consumers from older generations in advertising campaigns to convey the message that make-up and skincare is suitable for everyone regardless of age.
Reasons to Buy
  • Use the publisher’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Note: Product cover images may vary from those shown
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  • What?
  • Why?
  • Take Outs
  • Appendix
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  • Trinny London
Note: Product cover images may vary from those shown