Savory Snacks in Canada, 2020 - Top Growth Opportunities

Savory Snacks in Canada, 2020 - Top Growth Opportunities

Summary

Savory Snacks in Canada, 2020 - Top Growth Opportunities provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in Canada through the publisher’s detailed and robust data, expert insight, and case studies.

The publisher’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Savory Snacks in Canada provides an overview of the Savory Snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The publisher’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

• Key consumer demographic groups driving consumption within Canada market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
• A study of market value and volumes over 2014-2019 for the Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2024 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and regional product innovation targeting key consumer needs

Scope

• Growing consumer expenditure to drive value growth in the Canadian Savory Snacks sector
• The Canadian Savory Snacks sector ranked fourth in terms of per capita expenditure in US dollar terms
• The Canadian Savory Snacks sector is expected to grow at a CAGR of 4.9% during 2019-2024
• Potato chips is forecast to be the fastest growing category in the Canadian Savory Snacks sector over 2019-2024
• Canada is witnessing premiumization across categories in the Savory Snacks sector
• Savory Snacks sales via e-retailers recorded their fastest value growth during 2014-2019
• Private labels grew faster than brands across all the major categories during 2014-2019

Reasons to Buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canada Savory Snacks consumers.
• This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined.
• This allows product and marketing strategies to be better aligned with the leading trends in the market.