The Cheeky Panda - Success Case Study

Summary

The Cheeky Panda is a producer of household and beauty products, which uses renewable bamboo sources to make paper products. Its green initiatives help it to appeal to consumers who value sustainability, allowing the company to rapidly grow its business despite the COVID-19 pandemic.

The Cheeky Panda leveraged its green credentials in order to appeal directly to environmentally concerned consumers; its bamboo toilet paper is produced from renewable sources, with no animal testing. Effective marketing and a strong brand identity have supported the growth of the company, enabling it to successfully traverse the complications of the COVID-19 pandemic in 2020.

Scope

• Bamboo made toilet paper can be produced from a renewable source, offering consumers an alternative to traditional paper products.
• The Cheeky Panda leveraged its green credentials in combination with claims of a high-quality, skin-friendly product to appeal to sustainable and health-concerned consumers.
• The small company took advantage of the unique market environment created by toilet roll shortages in the early stages of the pandemic in order to accelerate its production volumes.
• Effective marketing and branding has given The Cheeky Panda a fun image and encouraged consumers to share their purchases on social media, further supporting brand uptake and growth.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.