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2021 BioPharma eMarketing Virtual Summit (May 18-19, 2021)

  • ID: 5309595
  • Conference
  • Region: Global
  • 2 Days
  • Curtis & Coulter
  • Conference Dates: May 18-19, 2021
OFF
until Apr 16th 2021
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The impact of the coronavirus pandemic has only accelerated biopharma’s journey of digital adoption but careful understanding and planning is needed from the industry to better redefine a roadmap for a successful future digital strategy.

As the industry adopts new digital and artificial technologies to replace existing tools, can these platforms support a long-term foundation of success for the complex and fragmented pharma customer-engagement system? And what things do future marketers need to be armed with in order to successfully develop an effective digital strategy in the “new normal”?

Whether working remotely and virtually engaging customers or having to rethink your entire healthcare digital strategy, the 2021 BioPharma eMarketing Virtual Summit has the answers you need. May’s Summit will share multiple leading industry takeaways on digital strategy leadership, pandemic strategy pivoting, digital health disruption, B2B, B2C, content supply, big data/segmentation, AI/AR/VR, customer experience, patient activation, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in biopharma product or brand strategy, you won’t want to miss this game-changing industry Summit!

Join 100+ senior marketing leadership pioneers looking to advance their marketing and engagement campaigns, and share their own personal stories on finding a successful long-term digital strategy in this unique, engaging “TED-style” Summit! BioPharma 2021 is designed BY industry, FOR industry, providing a fun, highly interactive forum for 100’s of creative minds, thinkers and digital marketers to share invaluable best practices, insights, tools, and techniques for making the most of your marketing and sales campaigns.

As well as the biopharma digital marketing strategies post COVID-19, we will be discussing:

  • Marketing leadership: Creating a culture that resonates with your customer
  • Disruptive marketing strategies driving healthcare
  • Evolving your go-to-market strategy in the changing healthcare landscape
  • Advancing your healthcare social media #Revolution
  • Building a content supply chain that actually works
  • The Digital Health revolution & how this will change you in 2021
  • Perfecting the art & science of customer experience digital marketing
  • AI/AR/VR & machine learning to automate digital journeys
  • Bridging marketing & IT in a digital healthcare revolution
  • Turning loyalty into advocacy: The future of loyalty marketing
  • Enhance your B2B & B2C multichannel digital campaigns
  • Utilizing big data to tell stories & streamline your engagement & pipelines
Note: Product cover images may vary from those shown
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Summit Day One - Tuesday, May 18th, 2021

8:45 am - Collaboration is King! Ice Breaker
8:55 am - Welcome and Chairperson’s Introduction & Opening Remarks
9:00 am - Keynote Presentation: The Future of Healthcare SEO: It's Probably Not What You Think
9:35 am - Keynote Presentation: Machine Learning vs Human to Human: Learning to Connect in a Tech-Driven World
10:10 am - Building & Developing a Tech Stack for Commercial Enablement in the Changing Healthcare Landscape
10:40 am - Morning Networking & Refreshment Break
11:10 am - Mapping the Patient Journey to Plan out your New HCP Digital Strategy
12:10 pm - Panel Discussion: Leading Effective Digital Transformation and Change Management to within your Organization
12:50 pm - Lunch Break
2:00 pm - The Collision of Consumerism and Disruption in Healthcare
2:30 pm - Organizational Transformation: Uncovering New Perspectives to Grow Healthcare Brands
3:00 pm - Artificial Intelligence - Super Hearing for Healthcare Marketers. Making AI and Machine Learning Practical
3:30 pm - Networking & Refreshment Break
4:00 pm - What Can Content Do for You?
4:30 pm - Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia
5:00 pm - Panel Discussion: How to Successfully Structure a Global Product Launch Campaign Digitally
5:30 pm - Chair’s Closing Remarks and End of Day One

Summit Day Two - Wednesday, May 19th, 2021

8:55 am - Chairperson’s Introduction & Opening Remarks
9:00 am - Building Your Brand's Digital Ecosystem - What It Takes to Fully Embed Digital into your Core Business Strategy
9:30 am - Digital Growth and Expansion via Next-Gen Marketing
10:00 am - Revolutionizing Your Brand Campaign via Social Listening, Content Strategy & Predictive Modelling
10:30 am - Networking & Refreshment Break
11:00 am - Initiating a Global Digital Product Launch Strategy and Assessing the Global HCP Role
11:30 am - Customer Experience from Congresses to Digital - Experiences are what People Remember, not Claims
12:00 pm - Utilizing Social Platforms to Maximize your Brand via Storytelling
12:30 pm - Lunch Break
1:30 pm - Cracking the Data Conundrum: Sourcing the Right Analytics to Drive Effective Digital Decision-Making
2:00 pm - Lifecycle of Engagement: Leveraging Digital & Big Data Profiling
2:30 pm - FUTURE PROOF: Bots, Bytes and Briefs. How the Future of Marketing is Already Here..
3:00 pm - Afternoon Networking and Refreshment Break
3:20 pm - Maximizing Brand Potential: Enhancing Physician Engagement Using a Multi-Channel Approach
3:50 pm - The Power of Personal Brand and how to Activate Employees to Attract Talent through Authenticity
4:20 pm - Maximizing Digital and Social for Patient activation and Commercial Success
5:10 pm - Chair’s Wrap-up & Summit Concludes

Note: Product cover images may vary from those shown
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Craig McGettigan
Head, Multichannel Engagement, US Business Operations, and Support
Sanofi

Gaetan Akinrolabu
Director, Paid Media and Social Media Strategy, Corporate Affairs / Digital
Bristol Myers Squibb

Jill Wassil
Digital Marketing Director
Urovant Sciences

Lindsey Karberg
Vice President of Marketing
Verana Health

Melody Toorneman
Director Digital Practices
GlaxoSmithKline

Mo Fors
Head of Global Commercial Digital Innovation
Almirall

Venu Vittaladevuni
Patient Engagement Leader (Director)
Genentech

Melissa Saw
Global Digital Director, Marketing Procurement (USA)
Bayer

Milena Mitova
Senior Manager, Marketing Operations & Automations
Bausch Health Companies Inc.

John Vieira
US, Head of Commercialization
Sol-Gel Technologies

Tatiana Zhukovskaya
Senior Director, Marketing
Revance Therapeutics, Inc.

Josef Bednarik
Director, US Medical Affairs
Eli Lilly

Note: Product cover images may vary from those shown
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