+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Marketing Automation - Global Strategic Business Report

  • PDF Icon

    Report

  • 696 Pages
  • March 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5310737

Global Marketing Automation Market to Reach $9.1 Billion by 2030

The global market for Marketing Automation estimated at US$4.8 Billion in the year 2023, is projected to reach a revised size of US$9.1 Billion by 2030, growing at a CAGR of 8.1% over the analysis period 2023-2030.

Cloud Deployment, one of the segments analyzed in the report, is projected to record 8.9% CAGR and reach US$6.2 Billion by the end of the analysis period. Growth in the On-Premise Deployment segment is estimated at 6.6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $1.4 Billion, While China is Forecast to Grow at 9.8% CAGR

The Marketing Automation market in the U.S. is estimated at US$1.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 9.8% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.8% and 7.1% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Exciting New Report Features

  • Full access to influencer engagement stats
  • Free access to digital archives & research platform. The proprietary platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. The state-of-art tools bring world class market perspectives while protecting participants` privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.
  • Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities
  • Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas
  • Complimentary report updates for one year
  • Competitor coverage with global market shares of major players
  • Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies
  • Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 252 Featured)

  • Adobe Inc.
  • Acquia, Inc.
  • Act-On Software, Inc.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • Apsis International AB
  • Appier Inc.
  • Aprimo LLC
  • Alterian Software Holdings LLC,
  • Agile CRM Inc.
  • Act!
  • ActiveTrail Ltd.
  • ActiveDEMAND
  • 366 Degrees
  • Apifon

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Marketing Automation - Global Key Competitors Percentage Market Share in 2023 (E)
  • Rise of Digital Advertising Provides the Cornerstone for the Growth of Marketing Automation Strategies
  • As Digital Marketing Becomes Mainstream, Marketing Automation Technologies Will Grow in Importance & Indispensability: Global Opportunity for Digital Advertising and Marketing (In US$ Billion) for Years 2020, 2022, 2024, and 2026
  • Marketing Automation - Definition, Scope, Benefits & Importance
  • Recent Market Activity
  • Innovations
  • World Brands
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • As Social Media Marketing Becomes Mainstream, the Time is Ripe for Adopting Automation Technology Solutions
  • Here’s Why Social Media Marketing Automation is Gaining Popularity
  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Marketing Automation
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Pandemic Fast Forwards eCommerce Growth
  • Global B2C e-Commerce Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • e-Commerce Vendors Step Up Adoption of Email Automation Technology & Solutions
  • The Sheer Size of Email Users Makes Email Marketing a Potent Marketing Outreach Strategy: Global Number of E-Mail Users (In Million) for Years 2020, 2022, 2024 & 2026
  • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions
  • Customer Service Automation is the First Step Towards Shaping Brand Experiences
  • Automated Telemarketing Gains in Favor
  • Healthcare Consumerism Drives Demand for IVR in the Healthcare Industry
  • Prescription Refills Through IVR Gains Prominence in the Competitive Pharmaceutical Retail Market
  • Big Data’s Role in Marketing Automation Gets Bigger
  • Chatbots or Virtual Assistants Rise Tall Over the Horizon
  • Machine Learning and AI-Assisted Platforms to Personalize Customer Experiences
  • Cloud-Based Marketing Automation to Gain Prominence as Businesses Increasingly Reach Out Customers Via Digital Channels
  • Growing Focus on Mobile-First Approach Creates Robust Opportunities for Mobile Marketing Automation
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 2: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 3: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 5: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 6: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 8: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 9: World 15-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 11: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 12: World 15-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 14: World Historic Review for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 15: World 15-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Discrete Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 17: World Historic Review for Discrete Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 18: World 15-Year Perspective for Discrete Manufacturing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 20: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 21: World 15-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 23: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 24: World 15-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 25: World Marketing Automation Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
  • Table 26: World Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Marketing Automation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 28: World 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Table 29: USA Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 30: USA Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 31: USA 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 32: USA Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 33: USA Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 34: USA 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
CANADA
  • Table 35: Canada Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 36: Canada Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 37: Canada 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 38: Canada Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 39: Canada Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 40: Canada 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
JAPAN
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • Table 41: Japan Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 42: Japan Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 43: Japan 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 44: Japan Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 45: Japan Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 46: Japan 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
CHINA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • Table 47: China Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 48: China Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 49: China 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 50: China Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 51: China Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 52: China 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
EUROPE
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Table 53: Europe Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 54: Europe Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 55: Europe 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 56: Europe Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 57: Europe Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 58: Europe 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
  • Table 59: Europe Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 60: Europe Historic Review for Marketing Automation by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 61: Europe 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2024 & 2030
FRANCE
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • Table 62: France Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 63: France Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 64: France 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 65: France Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 66: France Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 67: France 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
GERMANY
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • Table 68: Germany Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 69: Germany Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 70: Germany 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 71: Germany Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 72: Germany Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 73: Germany 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
ITALY
  • Table 74: Italy Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 75: Italy Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 76: Italy 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 77: Italy Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 78: Italy Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 79: Italy 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
UNITED KINGDOM
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • Table 80: UK Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 81: UK Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 82: UK 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 83: UK Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 84: UK Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 85: UK 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
SPAIN
  • Table 86: Spain Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 87: Spain Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 88: Spain 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 89: Spain Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 90: Spain Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 91: Spain 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
RUSSIA
  • Table 92: Russia Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 93: Russia Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 94: Russia 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 95: Russia Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 96: Russia Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 97: Russia 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
REST OF EUROPE
  • Table 98: Rest of Europe Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 99: Rest of Europe Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 100: Rest of Europe 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 101: Rest of Europe Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 102: Rest of Europe Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 103: Rest of Europe 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
ASIA-PACIFIC
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Table 104: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 105: Asia-Pacific Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 106: Asia-Pacific 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 107: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 108: Asia-Pacific Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 109: Asia-Pacific 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
  • Table 110: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 111: Asia-Pacific Historic Review for Marketing Automation by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 112: Asia-Pacific 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2024 & 2030
AUSTRALIA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Inc.
  • Acquia, Inc.
  • Act-On Software, Inc.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • Apsis International AB
  • Appier Inc.
  • Aprimo LLC
  • Alterian Software Holdings LLC
  • Agile CRM Inc.
  • Act!
  • ActiveTrail Ltd.
  • ActiveDEMAND
  • 366 Degrees
  • Apifon