South America Gaming Controller Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product, Compatibility, Connectivity, Distribution, and End-User

The SAM gaming controller market is expected to grow from US$ 69.2 million in 2019 to US$ 90.7 million by 2027; it is estimated to grow at a CAGR of 3.8 % from 2020 to 2027. Presence of advanced gaming controllers fuels the market growth. Pertaining to the fact that gaming has started on mobile phones decades back, with the technological advancements, the scope of mobile gaming is witnessing a tremendous rise. Moreover, advancement in smartphones and commercialization of notable mobile games such as Fortnite, PUBG, and many more, is positively impacting the gaming market, and also boosting the scope of mobile compatible version of gaming in SAM. In addition, companies such as Amkette introduced Evo gamepad Pro 3 suitable for Android smartphones. Asphalt 8/9, PUBG, and Minecraft are among the other games making gamers experience better on smartphones. Company such as Microware launched wireless Bluetooth 3.0 game controller gamepad joystick that has been presented for Android, PCs, and tablets. Availability of such advanced controllers in the SAM market is anticipated to influence the manufacturers and developers of gaming controllers to introduce new innovative products to attract more gamers across SAM region, which would drive the SAM gaming controller market during forecast period. Other factors such as emergence of new console generation are also anticipated to drive the SAM gaming controller market in coming years.

In SAM, Brazil has the largest number of COVID-19 confirmed cases, followed by Ecuador, Chile, Peru, and Argentina. The COVID-19 pandemic has led to the closure of all economic activities across the region, in order to combat the spread of the virus. More people are playing video games with school and workplace closures, job furloughs, and cancelled travel plans, and more are upgrading their gaming relationships from casual to dedicated. The number of hours spent in front of screens is rapidly increased due to lockdowns and encouraged millions to pursue new digital activities. In Brazil, a third of customers subscribed to a video game service, used a cloud gaming service, or viewed esports or a virtual sporting event for the first time during the crisis. The country generally depends on large imports of gaming accessories to support the gaming industry. However, owing to the closure of international borders to combat the spread of the virus, the supply of the controllers and other gaming accessories is restricted. Thus, the above-mentioned factors are hindering the growth of the SAM gaming controller market.

Based on distribution, the offline segment led the SAM gaming controller market in 2019. The offline distribution channel comprises supermarkets, specialty stores, and other outlets, which are the type of self-help shops giving a wide variety of products to the customers. The offline outlets generally showcase gaming controllers of different brand together, giving a wide range of options to the consumers. It also enables the consumers to see the product before actually paying for the same. However, the only disadvantage of the offline distribution is the increased cost due to the involvement of middlemen during the supply chain process. On the other side, the benefits of offline distribution channel such as easy availability of product and service, different brand presence at one place, more options, more reliable regarding product quality, and better after sale service increase the offline distribution of gaming controller, which drives the growth of the SAM gaming controller market.

The overall SAM gaming controller market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM gaming controller market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the SAM gaming controller market. Guillemot Corporation S.A., Logitech, Mad Catz Global Limited, Microsoft Corporation, Nitendo, Nvidia Corporation, and Razer Inc. are among the players operating in the market.