Global Digital Marketing Software Market (2021-2026) Solution, Type, Service, Organization Size, Industry Vertical, Deployment, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis

The Global Digital Marketing Software Market is estimated to be USD 68.7 Bn in 2021 and is expected to reach USD 150 Bn by 2026, growing at a CAGR of 16.9%.





Market Dynamics

Key factors, such as the growing need for increasing sales efficiency and optimizing marketing campaigns have led to be a driving factor for the growth of the digital marketing software market. Moreover, the growing demand for marketing analytics followed by the increasing demand for automation of routine activities is further supporting the growth of the market.

However, factors such as lack of skilled labor in handling the market software and security concerns are likely to restrain the market growth of the digital marketing software market. Moreover, technological advancement with the deployment of cloud-based deployments and growing market demand for social media marketing is further likely to create opportunities for the market.

Market Segmentation

The Global Digital Marketing Software Market is segmented further based on Solution, Type, Service, Organization Size, Industry Vertical, Deployment, and Geography.

By Solution, the market is classified as CRM Software, Email Marketing, Social Media, Search Marketing, Content Management Software, Marketing Automation, Campaign Management Digital Marketing Software, and others. Amongst all, the CRM software is estimated to hold the highest market share.

By Type, the market is classified as Interaction systems, Data and analytics systems, Content production & management, and Management & administration-oriented apps. Amongst all, the interaction systems are estimated to hold the highest market share.

By Service, the market is classified as Professional Services and Managed Services. Amongst the two, the managed services are estimated to hold the highest market share during the forecasted period.

By Organizational Size, the market is classified as Large Enterprises and Small & Medium Enterprises (SMEs). Amongst the two, the large enterprises are estimated to hold the highest market share.

By Deployment, the market is classified as on-premise and cloud deployment. Amongst the two, the cloud-based deployment is estimated to hold the highest market share.

By Industry Vertical, the market is classified as BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel, and Hospitality and others. Amongst all, the media and the entertainment industry are estimated to hold the highest market share.

By Geography, APAC is projected to lead the market.

Recent Developments
1. Adobe has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for USD 1.5 billion. 9th November 2020
2. Salesforce has planned to acquire Slack Technologies, Inc., an innovative enterprise communications platform. This acquisition shall enable Slack to integrate with Salesforce cloud and bring about changes in the enterprise software platform. 1st December 2020

Company Profiles

Some of the companies covered in this report are Adobe, Inc. Hewlett Packard Enterprise Company, Hubspot Inc., IBM Corporation, Marketo Inc., Microsoft Corporation, Oracle Corporation; Salesforce.com, Inc. SAP SE and SAS Institute, Inc.

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Digital Marketing Software Market.
• The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
• The report also contains the competitive analysis using Competitive Quadrant, the analyst's proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market